There’s nothing more frustrating than creating high-quality content day after day, only to have it disappear forever into the billion-byte ether of the internet, like a message in a bottle that never hits the shore. You can post, tweet, share and pin your latest blog. Or you can pay big money to boost it. You can even beg your followers to share it.

But there are seven key points that you might have missed that are guaranteed to dramatically increase blog traffic, And they don’t have to require enormous amounts of money. The secret is to use these points together, and we’re here to show you how.

How Do You Drive Traffic To Your Blog?

One of the best ways to increase your blog views is to understand why you’re creating content in the first place. What are your goals as a content creator? For most businesses, the reason why you want to increase blog traffic includes one or more of the following:

• To build your brand.
• To become an expert in the industry.
• To get new customers and drive sales.

To accomplish these, you have to be strategic in your posting. Knowing the purpose of your blogging allows you to focus on the most effective ways to accomplish those purposes.

With that in mind, here are seven things you can do to get traffic to your blog in a way that’s meaningful and effective. Once you get the ball rolling, you’ll start seeing bigger and bigger results.

1. Use Keyword Research

So you want to attract customers. How do you do that? You give potential customers what they are looking for: Answers to their questions.

When searching for something online, you aren’t going to casually scroll through a website that has nothing to do with your purpose of searching. Instead, you are looking for a website that answers your question quickly, effectively and with expertise.

To be the website that answers the questions of people looking for products like yours, you must do some serious keyword research. This is a key part of your blog content strategy and includes learning what kinds of keywords users are searching for, what intent they have when looking and which ones best fit your expertise as a business.

Keyword Intent

An easy way to tackle all of this is to pick keywords based on the intent. Intent is the “why” behind the search query. When you understand the “why,” you can better tackle the “what” and “how.” Here are four keyword intent types and how you can use them to your advantage:

• Navigational intent: Users are trying to find something specific. This can be a useful intent type to focus on when directing customers to your website or brick-and-mortar store.
• Informational intent: Users are looking for answers to questions. These questions can be pretty generic, or they might be a little more specific. These kinds of search queries are perfect for blogs that build up your brand and pitch you as an expert in the industry.
• Transactional intent: Users want to buy something. These offer high rewards but can be harder to get and take very specific, SEO-driven content.
• Commercial intent: Users are interested in buying, but they are doing specific research to make sure their future transaction is worth it. This can be a sweet spot for businesses creating content for lead generation.

Keyword Research Resources

There are a few ways you can do effective research to find keywords that work for your brand and increase blog traffic. Websites like SEMrush and Google Keyword Planner are extremely effective, however, it does take time, money and education for both. We suggest letting our managers at BKA take over keyword research and the content itself, but we’ll explain more about that later.

2. Hyperfocus On Topics

Now that you have researched the keywords you want to focus on, it’s important to find the right topics.

At BKA, we’ve learned how to write the perfect blog post. As we’ve learned, the more related your keywords are to the topic you’re writing about, the more effective your blog is going to be. With that in mind, it’s very important to focus on topics that fit inside your niche while being attractive to customers.

How To Pick Topics That Increase Blog Traffic

Similar to keyword intent, it’s important to have good topics that answer questions your customers may be searching for. A great way to do this is to create cluster topics. Start with a primary topic, and then move on to branching topics that fit within your niche. An example of this is Fashion>Clothing>Summer Styles>Sundresses. See how each gets more specific, yet it connects back to the original topic of beauty? Each topic can be strategic in your blogging plan.

How To Write About Topics 

So how do you write about a topic that catches the eyes of readers?

First impressions matter, which means you need to pick strong titles. For example, perhaps you are compiling a list of quotes from your favorite authors. To make the content more marketable, try titles like these:

• 7 Unbelievable Things Mark Twain Said About Public Figures
• 3 Life Lessons That Jane Austen Teaches Us
• 4 Timeless Insults Used By Oscar Wilde

Along with your title, keep your headers succinct and interesting. Most readers will be skimming, so you’ll want to keep their attention on your article. Don’t forget to use images and videos to enhance the reading experience, and you can link back to sources and offer additional resources to back up your words and credit others. Along with adding general SEO tactics to boost blog traffic, don’t forget a call to action at the end to help readers take the next step!

3. Always Write High-Quality Content

Writing about the topics you choose is not enough, and that’s where some people falter at getting traffic to their blog. If your content is not of the highest quality, Google won’t show it to users.

The fascinating thing about search engines is that there are a variety of factors that determine your ranking for a specific query. One of the most important things a search engine considers is the quality of content presented. That includes:

• Originality (plagiarism is NEVER acceptable)
• Usefulness
• Level of expertise
• Links, formatting and keywords

There are many ways a search engine can detect quality, but algorithms these days are focused on finding content that users will both enjoy and feel satisfied with the information they find. This demands high quality in both formatting and text. If you want to get traffic to your website, you must offer content that is valuable to customers.

4. Learn How To Use SEO

This is the key to getting more traffic on your blog. SEO stands for Search Engine Optimization. As the title entails, it’s a necessary part of helping search engines find you and rank you in search queries.

As SEO has evolved over the years, it essentially is doing all the things mentioned in the section above; however, we’ve developed a system to use keywords in your blog effectively. This system combined with our superior formatting and writing style makes BKA Content’s affordable blog writing the right solution for small businesses and large agencies alike.

Another important part of SEO is to use a link strategy, and we can give you a few tips.

How To Pick the Right Links

Placing a bunch of links on your website does not necessarily help your link-building strategy; sometimes it can even hurt it. If you want to increase blog traffic, you have to be smart about links.

The key to choosing the right links is relevancy. Your readers are looking for links that are valuable. When linking back to a source, try to find the original source or a trusty website that contains the information.

When linking to other useful websites, there are two things that determine relevancy. Firstly, link to websites that are in some way related to your niche or article topic. Readers don’t want to be surprised when they click on a link. Besides, search engine algorithms may categorize your article as “potential link spam” and you don’t want that. The links you use need to relate to your topic and make sense.

Secondly, try to link back to current and updated websites. Nothing screams irrelevancy more than an article posted ten years ago. Information is constantly evolving and changing over the years. If you’re looking to increase blog traffic, offer your readers additional information that is useful and applicable in the latest facts and trends.

Make sure your links and sources add to the quality of your blog content and bring real value to your site, and you’ll build a reputation as a savvy and altruistic curator of the best the internet has to offer. 

Content marketing services like BKA Content can help you to research, write and promote articles on any topic. This can be a great way to build a blog content library that is well-written, well-researched and varied. Content marketers have the most up-to-date knowledge on how to best use links and sources to boost an article’s rankings and extend its reach/potential to increase blog traffic.

5. Get Used To Using Title Tags and Meta Descriptions

When posting blogs to your website, are you neglecting the power of title tags and meta descriptions? According to SEJ, Google’s algorithm values page titles. Why? Page titles are the most visible element of a page, especially on a search snippet. Use title tags to your advantage to communicate to Google (and to users) what your page is about and how it can be useful. It also helps search engine crawlers know how to categorize your page and which search queries would benefit from the information.

Additionally, meta tags are another important HTML element that shouldn’t be ignored. This is a snippet found directly under the title tag on any given search results page. Although there isn’t a direct SEO benefit to meta descriptions, they are a vital step in drawing traffic to your blog. This is because your meta description is an additional ounce of persuasion for readers to click through. If you can convince readers to click on your page, your click-through-rate (CTR) increases, which inevitably increases your rankings and improves your blog traffic.

In every blog you do, don’t forget to add an enthralling meta description and title tag to boost your rankings and increase traffic to your page.

6. Rinse and Repeat CONSISTENTLY

This is where most businesses with blogs falter. Let’s say you create the perfect blog: Great SEO, good formatting and exceptional content. Once you publish it, you maybe get one or two likes on social media and only a handful of blog views. What did you do wrong? Not enough pop culture references? Too many words?

You probably created a great blog post! The problem is that in order to see lasting results, you need to blog consistently. Don’t just take our word for it, Hubspot did a study that showed compounding lead generation after months of posting blogs consistently. See the graph below:

The takeaway is this: If you want to increase blog views, you need to blog consistently.

7. Let Our Monthly Blog Writing Plans Do the Work For You

You probably don’t have the time or experience to do keyword research for (X) amount of blog posts a month, let alone write and edit the content. That’s where BKA comes in.

Our monthly blog writing service does the keyword research, creates the topics and writes the content. Our professional writers use SEO best practices and creative writing skills to create content that is both engaging and optimized for search engines. We deliver the content monthly for you to publish.

If you truly want to increase traffic to your website, we are the service perfect for this feat. Our affordable packages can be the solution you never knew you needed, and we keep it entirely hands-off so you can put your attention into other valuable parts of your business.

Increase Blog Traffic and Page Views Today

An old proverb says, “To go fast, go alone. To go far, go together.” When it comes to creating blog posts that boost traffic to your website, we think going together helps you go fast AND far, at affordable pricing.