Long Form Content or Short Form Content: Which One Should You Use? Let’s start by asking the one fundamental content marketing question every content marketer has asked at one point or another. What is the ideal length for content? How Long Should Your...
The Everlasting Importance of Evergreen Content Writing There are three ways to keep your website performing strong year in and year out. One is to remember to update your pillar pieces frequently. A second option is to write a LOT of content —many news outlets...
Evergreen Content 101: How To Create Content That Lasts If you’ve ever wondered how to get your content ranked in the top spots on Google, part of the answer is to focus on creating evergreen content. While this is not the quickest way to reaching the number one spot,...
Although trendy, topical content has the capacity to spread quickly, it has a shelf life, limiting its long-term impact. Evergreen content, on the other hand, remains relevant for years, so new customers regularly find it. It also provides an opportunity for your...
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