Comments on: Say Farewell to Predictable Content

By: Catherine Lugo

Catherine Lugo — Tue, 05 Oct 2021 20:15:56 +0000

I like getting to know the customer the most; that’s because I’m a people person. I can always find ways to relate to customers by comparing their life experiences to my own. That helps me write a better article.

By: Karena Andrusyshyn

Karena Andrusyshyn — Wed, 15 Sep 2021 04:44:42 +0000

This was covered, but not actually stated: look at what things would cost your client his clients and use one or more of those to create a hook in the first paragraph. It might even work as a title if you can expand one of your ideas. For example, poor customer service is one sure way to lose me as a client. One way to use this is: what should you expect for customer support or service from your suppliers? This could make an excellent article if your client actually supplies the expectations that are generally considered optimum in the industry. If not, look for something else.

By: Ellen Siem

Ellen Siem — Fri, 03 Jul 2020 02:57:35 +0000

Excellent! Thank you for this.

By: David Hayter

David Hayter — Wed, 26 Jun 2019 04:52:05 +0000

Solid tips and still relevant today. Nice work!

By: Amber Morris

Amber Morris — Thu, 19 Jul 2018 21:06:53 +0000

In reply to Karen Painter. Thanks for reading, Karen!

By: Karen Painter

Karen Painter — Tue, 17 Jul 2018 20:28:36 +0000

Great advice! Love it. Thanks Amber!

By: Pam Sorenson

Pam Sorenson — Thu, 01 Sep 2016 15:56:44 +0000

Be a stickler in spelling. Misspelled words have become the norm and even trendy in daily life while texting or sending the hurried email or post on Facebook. Less ordinary content would actually have words that are spelled correctly—sad to say– “How R U?”, “Easy duz it”, “I went to (their, there) game on Sunday”. It is also common for writers and journalists to misspell words unintentionally, thus changing the meaning of the text—And to a global audience for whom English may be a second language,…well, you get my point.

By: Rolene H Jones

Rolene H Jones — Tue, 16 Feb 2016 20:21:31 +0000

One way to make content less ordinary to the reader is to make a list of any possible concerns potential users may have. This method will serve to clear up many of the aspects of the product or service. it also addresses pre-conceived notions or beliefs, or the pros and cons of the product or service. Another way is to inject humor the explanation or the need for a particular product, that is, if humor is not inappropriate.