Most businesses cringe when they think about all of the content they need to create to be able to compete online. Thankfully, there are solutions such as using a professional ghostwriter that can make content creation extremely hands-off and easy.

But how do you know if you should use professional ghostwriting services for your content creation needs?

What is a Professional Ghostwriter?

First, it’s important to know the definition of a ghostwriter. What is a ghostwriter? If you ask any kid that grew up watching tv in the 90’s they’ll tell you it’s a literal ghost who communicates to teenagers through words and letters to help them solve crimes, mysteries and capers.  For everyone else, the ghostwriter definition is much more believable and useful.

Ghostwriter Definition

So what is the actual ghostwriter meaning?

According to Wikipedia, a ghostwriter is someone who is hired to write texts, literary works of journalistic pieces where the official author credit is given to someone else. While you may be familiar with the term in relation to celebrities, politicians and executives needing a ghostwriter to help write an autobiography, speech or script, ghostwriters are found in nearly every part of business and almost every industry. Few business owners have the time or literary skill to craft the amount of content they need to market their business online effectively. This is where getting help from professional ghostwriting services can come in extremely handy.

Do You Need a Ghostwriter?

One of the easiest ways to know if you could benefit from using a ghostwriting service is by determining the different types of content you need created. If you have more than one or two types of content needed (which, honestly, every business SHOULD be incorporating a few different types of content in their campaigns), you’ll quickly find that you may not have the literary skill set to complete them all yourself. For instance, Press Releases have a very distinct format and writing tone. Similarly, copywriting needs to use as few words as possible to inform, persuade and convert a potential customer.

If you don’t have the writing skills to craft compelling, engaging and high-quality content on your own, you’re missing out on some huge marketing opportunities. Or worse, you’re losing those opportunities because of poorly written content that already exists on your website. The best ghostwriting services help you to meet all of your content writing needs and can benefit your business on multiple levels.

Professional Ghostwriters Create Different Types of Content

The good news is that you can usually find ghostwriting services for any and all forms of content. Whether you’re looking specifically for an ebook ghostwriter or just a general business ghostwriter, they’re out there. Some examples of content that ghostwriting services can provide include:

• Articles
• Blog Posts
• Landing Pages
• White Papers
• Press Releases
• Ebooks
• Location Pages
• Recipes
• Video Scripts
• Quizzes
• Technical Writing
• Creative Writing
• Meta Descriptions
• Title Tags
• Product Descriptions
• Amazon Descriptions
• Web Pages
• Other Online Writing

Did you see any content types on the list that you need? Maybe you need some help creating thousands of product descriptions for your catalog of SKUs. Or maybe you’re looking for a white paper ghostwriter to help build out some high-level explanations of products or services you offer. No matter what your content writing needs are, you could absolutely benefit from using a ghostwriting company.

Why Use Ghostwriting Services?

So, why use a ghostwriter? There are many reasons why professional ghostwriters are used every day by hundreds of thousands of businesses across the world.

Professional Ghostwriters Save Time

Coming up with keywords, topic ideas, and a content schedule takes enough of a content marketer or business owner’s time, which leaves very little for the actual writing of the content. Most content marketers and business owners just don’t have any extra time to give to content writing, on top of their other marketing campaigns, which is why most companies struggle with putting out enough content.

By using a professional ghostwriter, you can offload all of the writing responsibility to someone else, thus giving you more time to strategize while also getting a lot of content written in order to feed your campaigns.

Professional Ghostwriting Services Save Money

When you think about the salaries and benefits you pay your employees, having to add more employees to handle your content gets really expensive really fast. Add overhead, equipment, taxes and management costs and you can see where we’re going with this.

By outsourcing content to a ghostwriting service, you can avoid all of those extra costs by just being able to pay for the content when you need it. We’ve conducted research and written a white paper on the savings of outsourcing content creation vs keeping it in-house. Take a look at the savings of using ghostwriting services when weighing the ghostwriter cost versus in-house writer costs based on different content volume needs:

Outsourcing to Ghostwriting Companies is the Best Way to Scale

If you need any type of consistent volume when it comes to content creation, outsourcing writing to a ghostwriting service really is the only way to create a lot of content while also staying within budget.

Not only do you save money by not having to hire hundreds of employees, but by utilizing an outsourced army of writers, you can get large amounts of content written within very short periods of time. What might have taken you and a few employees weeks and months to create can take mere days by utilizing a content creation service.

Outsourcing also makes volume fluctuations extremely easy. If you were to hire in-house writers, you have to keep them on the payroll even if you have nothing for them to do. With an outsourced writing service, you can order large or little amounts of content, which is perfect for companies that see seasonal fluctuations in their content creation campaigns.

Professional Ghostwriting Services Have Other Benefits

The benefits of quality ghostwriting services extend beyond just the actual time and money it would take to hire writers in-house or do it yourself. In fact, some of the major benefits can have long-lasting and far-reaching effects on the overall longevity of your business.

1. Experts in SEO Optimization

A good ghostwriter understands SEO best practices and will incorporate them into the content. Making sure that keywords flow naturally, headers are concise and that the content provides value will help your content to rank in the major search engines, thus increasing potential traffic to your site. You may not see these results right away, but if the ghostwriting is done right and your content marketing strategy is sound – a single piece of content can bring in tons of traffic and revenue over the course of multiple years. Talk about a great ROI!

2. You Get Full Rights to the Content

When you hire a ghostwriter, they give you full rights to the content meaning that you can publish the content under your name. This is extremely valuable especially if you are using the content for branding or for business purposes so that you can have full control of how the content is used. This allows you to become an authority in the industry without having to meticulously put all the words together.

Some of the best ghostwriting examples of this include dedicated business owners and content marketers that are willing to put together a list of bullet points and major talking points to cover in the piece. The project then becomes more collaborative and ensures you get the message across that you had originally intended.

3. They Offer a Fresh Writing Perspective

The longer you work in an industry, the harder it gets to think of fresh ideas and perspectives on certain topics. Having access to hundreds of ghostwriters helps to eliminate this problem since each writer can bring a new approach to a seemingly old subject.

Not only that, for large businesses that need expertise across many areas or geographical locations, using ghostwriting services allows you to tap into the diversity of hundreds of writers from different locales with varying industries of expertise. With the right management, this can be an extremely effective workforce to have supporting you behind the scenes.

4. They Provide Efficient Production

Since writing is a ghostwriter’s life, their ability to create high-quality content quickly is how they make money. This means that you can get much better production from a professional ghostwriter than you can with a full-time employee. Also, in reference to scale – there is no other way to scale content creation as quickly without using ghostwriting services.

When You Shouldn’t Use A Professional Ghostwriter

Like anything else, not everything is cut and dry. There are still some reasons why you probably shouldn’t spend too much time and money looking for a ghostwriter or ghostwriting service and just bring someone on in-house or do it yourself instead.

Specific Niches and Complex Industries

For instance, if you work in a very specific niche, such as mechanical engineering or genome development, finding a professional ghostwriter who is competent in these areas of expertise is going to be nearly impossible (or extremely expensive). Expecting a ghostwriter to be able to write about intensely complex industries or processes can sometimes be unrealistic and is one reason why having an in-house specialist write the content may make sense.

However, for most everything else, hiring ghostwriting companies with competent professional ghostwriters should be more than adequate to get you the high-quality content that you need in order to boost your content marketing campaigns.

How Much Does A Professional Ghostwriter Cost?

To find out the typical ghostwriter cost, you have to take into consideration where you’re looking for them.

Ghostwriter costs depend largely on the method you choose to find a professional ghostwriter and the level of writing you need. The main methods for finding a ghostwriter includes trying:

• Freelance Work Sites
• Professional Ghostwriting Services (Content Creation Services)
• Individual Advertising

Most ghostwriters typically list their rates as cent per word, which can also be higher or lower per word based on the type of content needing to be written. Depending on where you look, ghostwriting rates per word may be anywhere from 1 cent to a dollar per word!

Thankfully, there are content creation services that can help you to avoid the hassle and negotiation of independent freelance writers by giving you access to their network of professional ghostwriters and categorizing different content writing levels.

Pros of Using Ghostwriting Services

While not all content creation services are created equal, they can make the hiring of a professional ghostwriter much easier. The way they do this is by vetting and hand-selecting ghostwriters that meet their requirements in order to create a base quality standard. This saves you time from having to hand-select a freelance writer and then hope that they will meet your quality standards.

If the content creation service offers account management, this can simplify your life even further as you only need to talk to your account manager about your project, and then they will create a team of writers to fulfill your project. This is the best way to get the most bang for your buck when it comes to using professional ghostwriters.

Cons of Not Using Ghostwriting Companies

I know that was a weird way to say it – but it’s a benefit that makes the most sense in the form of a con, haha. So here goes:

When looking to find and manage freelance ghostwriters on your own as opposed to writing the content yourself you are saving yourself some actual writing time. However,  you do have to spend a good chunk of time sifting through the credentials of different freelance writers, communicating with each writer individually, negotiating pricing for each project and then managing all of the writers, turn times and projects simultaneously. You essentially are acting as a ghostwriting company yourself and you take on all the vetting, hiring, managing, paying and accountability of the writers you’re in charge of.

We Offer the Best Professional Ghostwriting Services On the Web!

So if you’re still wondering, “Should I hire a ghostwriter?”, the answer is it can’t hurt to try! Here at BKA Content, we know that we have some of the best ghostwriters around. We hand select each of our writers who then go through our rigorous testing and training process to ensure that they meet our high-quality standards. At BKA, we have a 99.84% content approval rating, meaning that we get content right the first time!

On top of having amazing teams of writers, we also offer account management free of charge to make the ordering and delivery process as simple as possible. This means that you will have one point of contact for all of your content needs, thus eliminating the need to speak to ghostwriters individually. This saves you a ton of time so that you can use your time to strategize, research and carry out your online marketing campaigns.

Try our professional ghostwriting services today!

If you are a writer, and are interested in writing for us here at BKA, learn how to apply!