Search engine optimization and copywriting are two essential elements of the marketing mix for modern brands. You need to be able to attract organic website visitors and deliver persuasive marketing messages if you hope to grow your business. However, many business owners and marketers treat these as two separate functions. In reality, effective digital marketing relies heavily on SEO copywriting, a combination of the two disciplines.

Understanding how copywriting supports SEO and vice versa can help you to better market your business in the digital age. Below is an overview of how SEO and copywriting interact with and enhance each other as well as a short guide to getting started.

 

Understanding SEO and Copywriting

To understand SEO copywriting, you first need to understand SEO and copywriting individually. With that insight, seeing how the pieces of the overall puzzle fit together is much easier.

 

Search Engine Optimization

When you search for something on Google or another search engine, a complex algorithm analyzes billions of web pages to find the most relevant ones. This process happens slightly differently for each search engine, but the core functionality is the same: the engine finds pages in its database that may be applicable and ranks them based on what it thinks will be the most relevant to the user.

According to Google, there are over 200 factors considered when ranking search results. Plus, the number of web pages that have been crawled and analyzed by Google is enormous. Google is very secretive about how the algorithm ranks pages. However, many marketing experts have figured out various strategies that help pages they create to consistently rank well for certain keywords. This is the essence of SEO.

By optimizing web pages to rank well for target keywords and search terms, businesses can ensure that their web pages get seen more and visited more often by potential customers. Of course, your competitors are also trying to rank well. So, SEO is a complex and ongoing process of targeting, optimizing, evaluating and improving.

Some of the elements that are relevant to SEO include incorporating keywords on web pages, earning links from other websites, using a good structure that search engines can crawl and understand, and having a technically well-made website. A lot of SEO is about identifying which elements need the most focus in any given moment.

 

Copywriting/Content Marketing

At a high level, copywriting is simply writing for marketing purposes. This can include the words used on advertisements, on websites, on social media, in blog posts and any other collateral that is used for marketing purposes. For the purposes of SEO copywriting, the most important forms of copywriting are creating copy for web pages and content marketing, particularly writing blog posts.

In a sense, anyone who has ever written something to promote a brand, product or idea has practiced copywriting. Of course, professional copywriters and copywriting services can spend years or decades fine-tuning the art to be capable of communicating with strong and persuasive writing. Knowing what tone to use in which contexts is also an important element of copywriting.

From a business growth perspective, the benefits of copywriting are likely obvious. When you have written content that attracts, engages and persuades an audience, you will have a lot of success growing your brand. However, copywriting isn’t just about being convincing. It is also about delivering value to the audience whenever it interacts with your brand.

 

How SEO and Copywriting Fit Together

The need for SEO copywriting is simple: search engine optimization requires content to earn good rankings on search result pages and copywriting requires SEO to achieve maximum visibility and impact online. Like many aspects of marketing, SEO and copywriting are at their best when they are used together in an integrated strategy.

This natural alignment is further boosted by the goal of search engines. Google and other search engines are trying to deliver value to their users by providing relevant, high-quality search results (of course, their main goal is to earn revenue by selling ads on their search pages, but that requires engaged users). Therefore, search engine algorithms are primarily looking for web pages that are useful to human beings.

The upshot of this is that good SEO and good copywriting often look very similar. Effective SEO needs to deliver pages that searchers will want to read and interact with. After all, there is no point in attracting website visitors if they aren’t interested in the content of your website. Similarly, good copywriting needs to deliver marketing writing that is engaging and effective.

 

Four Steps of Effective SEO Copywriting

With the above information in mind, it is easy to see why SEO and copywriting fit together so naturally. Plus, if you are familiar with one of them, you have a great head start on mastering the other.

The following are four steps for writing effective SEO copy. Everyone’s process is a little different, so the right steps for you may look a little different. Nonetheless, they will likely include much of what is explained below.

 

1. Research Keywords and Search Terms

SEO copywriting requires you to target your content for specific searches. Before you can do that, you need to spend some time researching what people are looking for. There are a variety of keyword research tools that can help you with this. There are a few elements to consider when picking keywords/search terms to target:

• How often do people search for that term?
• Is it a competitive term? Are your direct competitors also trying to target it?
• Is it sufficiently relevant to your business? Would someone searching for the target term be satisfied upon finding your website?
• Does the search term reflect an intent that is relevant to your page? In other words, are you targeting sales-related terms with product pages and informational terms with blogs and other resources?

When you have good search term selection, a lot of the rest of your strategy will start to fall into place. This aspect of SEO should be an area of focus for all digital marketers.

 

2. Plan the Content and SEO Strategy

Once you know what terms you will be targeting, you can start to plan out a more specific strategy. Your SEO copywriting will likely need a content schedule for new blog posts and other releases. Additionally, you may need to update some of your existing pages to optimize them better and make them more useful to visitors.

You should also take some time to consider the terms you found through research. There may be some that would work well for your brand, but that you don’t currently have relevant content for. Planning some new SEO copy for those terms could help drive your strategy.

 

3. Write SEO-Optimized Content

Next, you will need to create your planned content. This should be search engine optimized content. So, you will need to create high-quality pages and blog posts that will be useful to visitors and write them so that search engines rank them well. Fortunately, these two goals are often aligned.

There are a variety of factors that can play into how well you rank for keywords. These are a few of the most important:

• Canonical Organization: Search engines like web pages with well-organized headings. These should use H1, H2, H3, etc. headings. Make sure the headings reflect the content that follows them.
• HTML Tagging: Use HTML features such meta descriptions, page titles and image alt text. These will help search engines to better understand what is on your page.
• High-Quality, Relevant Writing: The quality of your writing matters too. Lots of spelling mistakes or confusing language will turn off not only visitors but also search engines.
• Keywords: Your target terms need to appear in your content. However, they shouldn’t be stuffed in there. Make sure they are used naturally. You can also experiment with different densities or frequencies of use.
• Links: Having links to your pages from other websites can greatly improve your rankings. You can earn these by having high-quality content. It can also help to link to others from your website.

 

4. Publish and Promote Content

Finally, you will need to make your content available online. It can be helpful to promote certain types of content with ads, social media posts and other channels. These won’t directly improve your search engine rankings; however, they will increase visibility and potentially earn links, shares and more organic traffic.

You will want to measure the impact of your SEO copywriting. Having a robust analytics strategy will help you to test both your writing and your optimization.

Keep in mind that the above four steps are not necessarily a perfect series. In many cases, you will jump back and forth between different steps. Plus, it is a continuous cycle that should be regularly repeated and improved. With time, you will master both SEO and copywriting, earning your brand more visitors and conversions.

 

Get Help With SEO Copywriting for Your Brand

Creating great content and getting noticed online is not easy. It is made even harder by the fact that millions of other businesses are competing for attention. Consider using copywriting services to help. BKA Content can provide high-quality, professional writing that is optimized for maximum search engine visibility. Contact us today to learn more.

As you build and manage your e-commerce website, establishing a powerful online presence is crucial in today’s competitive market. It’s estimated that over 20% of all retail purchases will occur online in 2023. That means you must be at the forefront of design, search engine optimization, and organic marketing to effectively boost your online store’s visibility and attract potential customers.

SEO is the process of optimizing your website to rank higher in search engine results, which increases the chances of potential customers finding your products or services. Our clients often ask us, “Is WordPress or Shopify better for SEO when building an online store?” The answer is nuanced. Consider the pros and cons of each platform so you can make an informed decision before you set up your e-commerce shop.

SEO for Shopify

Shopify is a popular B2B e-commerce platform that allows online retailers to build, customize, and manage their virtual stores using an array of tools and features. According to DemandSage, over 4.5 million websites use Shopify to run their e-commerce businesses. Additionally, almost 649 million people purchased something from a Shopify store in 2022.

Pros of Shopify

Shopify’s simple built-in features are the biggest reason for its popularity. Retailers can easily build their storefronts, optimize their online marketplaces for search engines and improve their organic marketing.

Shopify also automatically generates sitemaps and handles canonical URLs. These steps ensure that search engines can efficiently crawl the website. Additionally, the platform allows you to easily edit title tags, meta descriptions, and image alt text, which will contribute to your website’s SEO performance.

Plugins can also help with keyword research, on-page optimization, and content creation. Shopify also supports social media integration and email marketing campaigns that can enhance a retailer’s reach.

Consider some additional benefits of using Shopify:

User-Friendly

Shopify’s basic interface is easy to use, even for people with limited technical skills. This means you can set up and manage your online store without the help of a web developer.

Fast Load Times

Shopify’s infrastructure ensures fast load times for your online store, which is essential for providing a good user experience and improving SEO rankings.

You’ll also get a daily speed score to show you how fast your store is performing. You can work toward increasing the score to improve the experience customers will have on your site.

Automatic Updates

Shopify regularly updates merchant themes for you, ensuring that you always have access to the latest features and security patches.

Cons of Shopify

Using Shopify for SEO and organic marketing comes with some drawbacks.

Limited Customization Options

Shopify’s design templates and themes may not be enough for businesses with unique branding or blogging requirements. Having access to limited customization possibilities can be frustrating when you want to create an optimized website that also fulfills specific brand requirements.

Duplicate Content Issues

Shopify’s default setup can create duplicate content issues, which will negatively impact SEO. For example, your product pages may have multiple URLs based on different category page filters, which can result in Google penalties. Fortunately, there is an easy fix for this, but you have to be comfortable getting into the theme’s code editor.

Basic Blog Functionality

Shopify’s basic blog functionality is limited compared to other blogging platforms, which can make it difficult to create and promote your blog content for organic SEO content marketing. Some people prefer to install a WordPress blog onto their Shopify store because they like WordPress’ robust blogging features better.

SEO for WordPress

WordPress is a highly customizable content management system that runs 43.3% of all websites worldwide, making it the most popular CMS platform available. In fact, more than 500 new WordPress sites are built daily, compared to the approximately 70 new sites built on Shopify each day. Because the WordPress community is so prolific, businesses have access to a lot of support to help them build their e-commerce store or blog and improve their online presence.

Pros of WordPress

WordPress is well regarded for its blogging tools and SEO capabilities, making it a popular choice for businesses looking to improve their website’s search engine ranking. For example, WordPress provides a wide range of SEO-friendly themes designed with clean and well-structured code, which makes it easier for search engines to crawl and index your website.

Additionally, WordPress has over 58,000 free plugins, such as Yoast SEO and All in One SEO Pack, which help you easily optimize your blog content, meta tags, and other on-page elements, ensuring a solid SEO foundation.

Consider these additional benefits that WordPress has on your SEO efforts.

Extensive Customization Options

Unlike Shopify, WordPress has virtually limitless customization options via thousands of free and premium themes, allowing you to create unique online stores and publication websites tailored to your needs.

If you have coding knowledge, you can dive deeper into customization with custom CSS and child themes, which enables you to make more extensive changes to your theme’s code without affecting the parent theme when it gets updated. This flexibility empowers you to create a truly unique and personalized website.

Cost-Effective

WordPress is an open-source platform, meaning it’s free to use. This makes it an attractive option for businesses on a budget and allows anyone to get started immediately. Because WordPress is free to start, you can check out the pros and cons of the platform and see if it’s the right fit for you before you invest valuable resources into running it.

Custom Post Types

WordPress allows you to create custom post types, categories, and tags. These enable you to organize and display your content in a way that best suits your website’s purpose. For instance, you can create posts for events, products, or customer testimonials. You can then assign those custom classifications to categorize and filter the content, making your page as user-friendly as possible.

Cons of WordPress

While using WordPress has a lot of advantages over other platforms, it’s essential to consider some of its limitations before deciding if WordPress or Shopify is better for SEO and content marketing.

Steeper Learning Curve

WordPress’ basic platform is relatively easy to manage for simple websites, but if you want to build an online storefront and start accepting payments, you must utilize e-commerce plugins. They are not automatically built in.

Finding specific plugins and getting support for them when things go wrong can often be a frustrating experience if you’re first starting out. Doing so requires a lot of research to make sure you’re using the right tools in the best way possible.

Security Concerns

While Shopify ensures that its servers are secure, WordPress users are responsible for setting up their own SSL encryption. Due to its popularity, WordPress can be a target for hackers who can take over your site. If your website is attacked, customers may feel uncomfortable giving you their financial and personal information, which means you will likely lose profits.

Typically, hackers cannot get in through WordPress’ core software; however, the plugins you use pose the biggest security risks, especially if they are unsupported or outdated. Regularly updating plugins, which is your responsibility, is a must when using WordPress. You may also need to consider additional security measures to protect your e-commerce business.

Slow Loading Speeds

Some WordPress themes and plugins can slow down your website. This is especially true if they have a lot of built-in features. Slower loading speeds can negatively impact user experience and hurt search engine rankings. To mitigate this issue, choose lightweight, optimized themes and use plugins that help with caching and image optimization.

Is WordPress or Shopify Better for Your SEO Needs?

So, is WordPress or Shopify better for SEO? Both WordPress and Shopify have their advantages and disadvantages. The best platform for your business should be made on a case-by-case basis. Keep in mind your technical expertise, budget, blog goals, and store design when determining which platform is the best fit for your SEO and organic marketing needs.

If you have limited technical abilities and a heavy focus on making online sales, Shopify may be a better choice for you because it offers a user-friendly interface and built-in SEO tools.

However, WordPress may be the preferred choice if you want more control over your SEO efforts, extensive customization options, and access to comprehensive blogging tools.

Start Optimizing for SEO on WordPress or Shopify 

Whether you choose WordPress or Shopify for your content management system, prioritizing SEO will be vital to your online success. Mastering effective SEO strategies can require a lot of time and resources to stay up to date with the latest trends and ensure optimal website performance.

Let BKA Content help you with your SEO and organic marketing needs on any platform. As experts in the field, we have the tools and resources necessary to achieve your SEO goals, no matter how lofty they are. Check out our organic SEO packages designed to help you improve search engine rankings, drive traffic, and ultimately succeed in a competitive online marketplace.

Whether you own a business, run a blog or enjoy making a difference online, there is one skill that you need to really succeed: the ability to create shareable content. This superpower will not only expand your audience reach, but will also help you rise as a powerful expert and influencer in your industry.

 

What Is Shareable Content?

From a very early age, we are taught the importance of sharing. Sure, it’s hard for a toddler to share that last cookie—it’s hard for adults with a sweet tooth too. But sharing is a valuable skill that enables us to establish trust, make friends and live a more successful life.

Creating content online that is “shareable” simply means creating an article or post that is both useful and engaging to readers. This could be anything from a how-to post about a service that you offer to an interesting post about your favorite tv show (as long as it gives your readers something valuable like a good laugh or new information). In any niche or industry, you can learn how to create shareable content.

Creating content that gets the attention of readers is challenging at times, but the ability to do so is vital in content marketing and empowers companies to build relationships with customers and gain more exposure. From a marketing standpoint, learning this skill is a must.

 

How Do I Create Shareable Content?

Although there is no “secret ingredient” that makes every post shareable, there are a few tips and tricks that can really boost your content. Here are a few things that can determine whether or not an article is will get the likes, views and shares that you’re looking for:

 

Engagement

A key aspect of creating shareable content is how engaging it is to readers. If you want to persuade visitors to share your article with their friends, they need to have the desire to. The engagement of your post often depends on the readability of your article. Can readers easily follow along, and is it entertaining or useful to them? Above anything else, keep your readers in mind.

 

Connection

Your article may be well-written, but your readers probably won’t share it unless they have a pretty good reason to. This means you need to connect the content you create to your audience in some way, whether that’s through useful information, opinions they share or something too funny not to share. As you strive to write shareable content, find ways to validate or help your readers.

 

Relevance

If you master the engagement and connection parts of your content, seal the deal by adding relevance. Relevant content either informs readers in their times of need or is timely depending on the context and situation. Readers often pick articles that interest them because of current events or when they need help. Answer questions, provide the most updated information and try not to get behind the times. Relevancy is powerful.

 

4 Secrets To Writing Shareable Content

Whether you are writing a social media post or a blog, here are a few tips to make it more shareable.

 

1. Choose an Interesting Topic

One of our past sales gurus authored a great GrammarSpot post titled Coming Up With Blog Topics. When it comes to research, he reminds us to check newspapers and magazines for inspiration rather than just the Internet.

For instance, as I was flipping through the pages of a design magazine, making a mental list of all of the projects I want to do in my house (if only I had the time and money!), I came across a little blurb that said windows with black frames “are like eyeliner for windows—emphasizing and framing the view.” Bam! That gave me an idea for an interesting tweet or blog, rather than a basic “How to Choose a Window Contractor.”

– Think beyond beige. Give your home a makeover with one of these trending #windowframe colors—black, red or blue.

If this were a blog, the makeover aspect could be played up—if black is the eyeliner, red could be compared to the lipstick, making the exterior more inviting, etc. Interesting content that incorporates trends and useful information is more likely to receive comments or be shared. Reading comments on existing social media posts or industry blogs is another great place to get ideas for topics.

 

Ideas For Interesting Topics

If you get stuck brainstorming topics for your shareable content, take a step back. You might be trying to come up with ideas by using the wrong side of the funnel. Instead of trying to think of incredibly specific topics right off the bat, start general and work down from there. Here’s a quick brainstorming method you could use:

1. Pick an industry (e.g., beauty products)
2. Choose a topic (e.g., hair tools)
3. Brainstorm common questions about that topic (e.g., how do I curl my hair with a straightener?)
4. Use this question as the basis for your article (e.g., 3 Ways To Use a Straightener)

Sometimes it doesn’t even matter what the topic is, it’s how you look at it. Use some personality, look at things with a fresh perspective and cater to your readers.

 

2. Create a Title That Evokes Curiosity

As you find interesting topics, don’t forget to include a touch of spice in your titles, too. Although we’re told not to judge books by their covers, readers do it all the time when scrolling past content on their social media feeds and looking through google search results. You need the title of your shareable content to be something that catches the attention of potential readers.

 

How To Come Up With Catchy Titles

Many writers find that it is easier to come up with a clever title AFTER they write the content rather than before. Focus on writing the meat of the article first before worrying about the perfect title. Even if the focus of your blog shifts during the writing process, the title will stay relevant to the content.

When brainstorming titles, think about trigger words or phrases that have a positive effect on readers, such as “How To” or “Top 10.” These are often highly effective as shareable content because they tell the reader two things: first, that your article has relevant, useful information that they can use, and second, that your article is most likely succinct and easy to skim.

Another way to evoke curiosity in readers is to include something unique to a geographic location if one is included with the keyword phrase. For example, if you are writing for a siding contractor in the Midwest, “Roofing and Siding Strategies to Protect Your Home in Tornado Alley” reaches them in a personal way and is more likely to be reposted than “3 Reasons to Replace Your Roofing and Siding.” It also means that you probably have information in the article that is specific to their area, making it more useful to them.

Check out the entertaining and informative GrammarSpot post The Art of Creating Attention-Grabbing Titles for more in-depth ideas on crafting titles.

 

Avoid Clickbait Titles

Although you may find really catchy titles in the form of clickbait, there isn’t really a payoff for these types of articles. You get the initial click, yes, but shareable content happens when you meet the reader’s expectations. With that in mind, the titles you create should closely match the content you’re writing about. The more satisfied a reader is, the likelier they will share your post.

 

3. Use Content Marketing Tactics

You’ve got a solid piece of content full of useful information and with a catchy title… but what happens when no one can find it? Because so much content is being published daily on the internet (especially on social media platforms), it’s easier than ever to let great articles slip under the radar. You can avoid this by using a few content marketing tips and tricks.

One way to help potential readers find your posts is by using strategic keywords. Search engines use these to find the best articles for those searching for specific information. A user will input a search phrase or word, and the search engine uses keywords as a map to find the ones with the most relevant information.

Of course, SEO includes a lot of things such as inbound links, website authority and metadata, but keywords have a lot of weight. Once you’ve got a topic for your article in mind, make sure to use keywords that relate to that topic throughout the article (especially in the title, headings and meta description). This alone will help google searchers find you.

 

Use Hashtags

Although search engines are extremely useful, one reason you’re creating shareable content is so that your readers can do a lot of the marketing for you on their social media accounts. Social media platforms are all the rage, and they can be a huge source of traffic.

But how do you start generating that traffic, especially if you don’t have a large following on your social media accounts? Hashtags are a powerful tool. The right ones gather more likes and shares across multiple platforms and allow more people to discover the content.

The best hashtags are specific to a company’s specialties (often specified as keywords) or trending topics. If you are promoting a blog post, simply adding “blog” to the end of the topic makes it more successful. For example, #homeimprovementblog. Whatever hashtag you use, it should be easy to read.

 

 

4. Encourage Interaction

Shareable posts are great discussion starters. When something resonates (or when it really doesn’t) with readers, they often share their opinions and get others buzzing, which is great for your business or profile. The reason why you are creating content is to connect with readers or buyers, so writing shareable content that naturally does this is exactly what you’re looking for.

How do you encourage people to react to your content? Sometimes all you have to do is ask. If you are specifically seeking interaction, ask readers to leave a comment after a blog, reply to a tweet or share a Facebook post. Along with encouraging readers to respond, make your blog post or article available to share. Include social media share buttons and link to the URLs when you share on your social media accounts.

 

Look At Shareable Content Examples

Have you found that nothing you’ve done yet has helped increase interaction? The best shareable content examples to look at are the ones that already work on you. Look at your social media feed or think about articles that have pulled your attention. What qualities do they have, and what makes you inclined to share or comment? Take note of these experts and incorporate some of their techniques into your content.

 

Write Shareable Content Today

Now that you know the secrets to writing content that attracts readers, get started! Brainstorm topics, find catchy headlines, promote with keywords and hashtags and encourage readers to interact. And don’t forget, to get the most out of your shareable content, post fresh articles consistently. As you build authority and increase content circulation, you’ll see an increase of traffic and potentially a surge of new followers or customers.

Let us help you write shareable content. Whether you need specialized blogs, informative how-to posts or updated web pages, our content writing team can help you create content that catches the attention of readers,

We’d love to hear your tips for writing interesting, shareable content, so comment below!

 

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Content marketing for small businesses. Without it, will your small business thrive?

It might feel as though you are constantly told that you must implement content marketing in order to survive as a small business in the current market. But is that really the case? Many businesses continually wonder whether content marketing for small businesses is worth the time, money and effort, especially when they do not see immediate payoffs to their efforts.

 

Is Content Marketing for Small Businesses Worth It?

The answer is: yes, content marketing absolutely works for small businesses. Not only that, it’s the great equalizer in marketing. While larger businesses can throw hundreds of thousands of dollars a month at ad spend to come up first in search engine rankings, small businesses can own the market on certain keyword phrases when thy have long-form, quality, valuable content to offer consumers.

A couple hundred dollars put into a really good blog post can eventually rank near the top for a keyword phrase that another company is spending thousands of dollars in ads for. If you’re a small business, this is the best way to get the most long-standing value for your marketing spend.

With that in mind, the question becomes more about whether or not small businesses can afford NOT to do content marketing.

 

What is Content Marketing for Small Business?

To start, it’s important to define what content marketing actually is. The Content Marketing Institute defines content marketing for small business as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.” Essentially, instead of blatantly pitching your products and services to your customer base, you’re providing relevant, valuable information to your prospects to help them solve their own issues.

Seems a bit counter-intuitive, right? Why would you tell someone how to do something themselves when you want them to use your product or service instead? The answer lies in building trust, authority and brand recognition. Chances are the product or service you provide solves a pain point for your customers. Just because you give a potential customer some tips and tricks to use to help solve their own problems, doesn’t mean that they will do it themselves. Rather, you’re building trust with your customer base that you care about them and want to provide good, accurate information.

When the problem does arise again, they’ll usually opt for a professional, someone they trust, to come in and do the job right. If your content has been able to reach them before this point, your small business is much more likely to come to mind when they’re ready to purchase.

 

What are the Benefits of Content Marketing for Businesses?

As a small business owner, you have to constantly determine what is worth implementing to grow your business. Many factors are involved, including time, money and manpower. But the underlying truth is that if you don’t continually bring in new leads to your business, you’ll eventually run yourself out of business. And with the internet becoming more and more prevalent for savvy customers, being found online is becoming a must.

Small business content marketing (or SMB content marketing) is actually great for your bottom line. Initial costs are relatively low for what it can produce in the future. The key is being consistent, persistent and, ultimately, patient. Most of the benefits of content marketing don’t come until months down the road.

 

There are many benefits of content marketing, including the following:

• Increased leads
• More sales
• Higher SEO rankings
• More traffic to your sites
• Brand awareness
• Reputation building
• Develop an authoritative voice
• High ROI

Let’s break this down one by one (in no particular order) so you can see exactly how these content marketing advantages can help your company.

 

1. Increased Leads and More Sales

As a small business, it is important to find more potential customers to convert into sales. With content marketing for small businesses, you have the chance to expand your reach. This gives you an opportunity to bring in more leads that can then be sent through your sales funnel. With more leads, you have a higher chance of converting them into sales, thus increasing your revenue.

Want some small business examples? Here you go:

According to a study from HubSpot, businesses with a regularly updated blog found an increase in leads of 126 percent compared to those who did not blog. Imagine what you could do with that many more leads! In fact, the conversion rates are about six times higher for those businesses who have content marketing campaigns than those who do not.

 

2. Higher SEO Rankings

The algorithms for Google and other search engines are very involved and complex. Content marketing for small businesses helps with a couple components. First, it expands the amount of information about your company that could be pulled during a search. Content marketing for business gives you more online real estate to help end up as part of search results. It gives you a chance to give visitors specific information that answers the queries they’ve typed into Google.

Additionally, best practices in content marketing include creating fresh, new content. This helps improves your chances of increasing organic search rankings.

 

3. More Traffic

When you increase your ranking on search engines, you increase your organic traffic to the site. You also have the ability to gain traffic for a variety of topics, all of which end up on landing pages from where consumers can then navigate to other areas on your site. According to one study, small businesses that are considered content marketing leaders had 7.8x more traffic on their sites than those who were non-leaders.

The key comes in doing some really great keyword research for your smb content marketing campaigns. What are your existing customers searching for? What are prospective clients searching for? What keywords have a lower level of difficulty than others and are therefore more winnable? A lot of the strategy comes down to which keywords and queries you want to focus your content marketing ideas on. Once you start putting out the article content, you’ll quickly see the benefits of this sort of article marketing if you’ve done great keyword research beforehand.

 

4. Brand Awareness and Reputation Building

An important benefit of online marketing for small businesses is that it helps to build your brand. You have multiple platforms in which to build your brand identity and voice. Then, you promote it and raise awareness about your company, attracting more customers from a wider pool of potentials.

In addition to simply putting the word about your company out into the public, you also have a chance to create the reputation you want through developing positive content. Part of this goes hand in hand with developing your brand identity.

Additionally, you can create content that makes you stand out as a leader and authoritative voice in your industry. This increases the chance that others will share your content, building even greater awareness of your brand. Furthermore, as an authoritative voice in your industry, you also become a safer, more reliable company with which to do business.

What do all of these content marketing benefits have in common? They boost your small business, help you compete and drive sales. This helps your bottom line, and it does not cost as much as many other forms of marketing. Brand marketing done through content marketing for business makes it easier to compete, even with some of the larger businesses in your field.

To gain the maximum advantages of this, it is essential that you do it right.

 

What are Content Marketing Best Practices for Small Businesses?

There are several best practices in content marketing for small business that ensure you gain all the potential advantages of the medium. Whether you choose to invest in website content writing solutions or handle it in-house, there are some key steps to take to develop your properties:

• Create a goal or objective
• Research the target audience
• Plan
• Develop content
• Promote
• Measure
• Make changes

 

Create Goals

It is common for small businesses to jump into running a content marketing campaign with no real objective in mind. This makes it harder to bring in the rewards and replicate any positive results in the future. It is best to develop an objective or goal using the SMART (specific, measurable, attainable, realistic, timely) goal method.

Some small business examples of good content marketing goals might be sitting down and identifying the number of blog posts you want to create and the word count length of the blog posts. Next, schedule the posting times of the content and how many pieces of SEO content you’d like to create a month. After that, get into the specifics of keyword research and identify the top keywords to target in the content creation. Lastly, set times to measure, report and adjust the content and ultimately track the increase of rankings and traffic for certain keywords.

 

 

Identify Your Target Audience

Then, determine who your target audience (or audiences) is. This might require some market research into your current customers and those you wish to bring into your business. You might consider doing some surveys of existing customers or using outside help to gather data of your ideal customer. Knowing your audience is crucial to content marketing for business and should be done before you write any content.

You’ll want to know who you’re speaking to and what they’re looking for in order to connect with them on any sort of level through your writing.

 

Prepare a Content Marketing Plan

Once you have a goal and audience in mind for your small business content marketing strategy, develop a plan. This might include who writes the content, what topics it will cover, the voice of the pieces, the type of SEO content you’ll need to write, and other components. Content marketing best practices include creating an editorial calendar where you can track the keywords you are targeting, where the content is in the development process, and when it will be submitted.

Marketing strategy best practices also include the creation of a style guide for whoever writes the content. This includes going over brand guidelines, outlining your target audience and explaining formatting, voice and tone. These tools are essential to getting content out timely and just the way you want it.

To build a “brand voice” you have to stay consistent to who you are. If every piece of content looks, feels and sounds different, you’ll lose customers who don’t feel they can trust who you are trying to be.

 

Create High-Quality SEO Content

Once you have a basic structure/template in mind that determines the program, it is time to start developing content. This might be through a blog writing service, in-house staff or a combination. If you’re trying to scale your content marketing efforts to any degree, using in-house staff (or writing it yourself) goes out the window pretty quick. Be sure to have a content development budget in place so you don’t run into any surprises when you get to this stuff. Getting the content written can be half the battle. Find a good writing partner and get to work.

 

 

Promote Your Posts

You are not done once the content is written. No matter how strong the content is, it is just as important when engaging in content marketing for small business that you promote it in the right places. Otherwise, no one will find it. This might include some combination of social media promotion, featured posts, PPC campaigns, SEO and keyword optimization. More advanced content marketing campaigns use internal linking as one tool in order to drive ranking to “pillar” pieces that target the highest value keyword terms.

Until then, get creative with your promotion and leverage your existing following and networks to spread the word.

 

Measure The Results

Once the content is posted and promoted, your job continues. It is essential to any online marketing campaign that you continue to monitor it using different metrics, such as conversation rates, traffic, bounce rates, keyword rankings and more. This will tell you what works–and what does not. Then, you can tweak your small business content marketing program so that it continues to improve and helps you to meet your goals.

 

Elements of Strong Content Marketing for Business

When developing your content marketing strategy for your small business, it is important to remember that there are some key elements involved in a strong content marketing campaign. Content marketing for business is more than just creating well-written, interesting content every once in a while. It also includes:

• Ideal timing and frequency
• Relevancy
• Value
• Visuals like infographics
• Optimized keywords

 

Frequency and Timing

There are many facets to how frequency and timing play a role in online marketing for small businesses, but one of the most important is a point we’ve referenced to above – the frequency of posting. Studies have shown that companies that blog 16 times or more a month see 3.5 times the traffic of companies that only post 0-4 times a month! So not only is having a single really good blog post here or there beneficial, it’s important to be putting out new content frequently to maximize your results.

That being said, most small businesses can’t start out at creating 16 blog posts a month right off the bat when beginning an online marketing campaign. This could either be due to budget constraints or bandwidth constraints. If bandwidth is the issue, you may consider looking into hiring SEO content writers or a content writing company to help you scale your content creation efforts. If budget is the issue, you’ll want to look at reallocating some of your other expenses to be able to put more towards content.

But until you give content marketing for small business a real chance and put some money towards it, you[‘ll never know the benefits it could bring to your business. Don’t be that business owner!

 

 

Relevance

The next thing to consider when looking at elements of a strong content marketing strategy for business, is the relevance of your content. Are you picking topics to focus on only because they have high search volume traffic every month? Or are you picking keyword phrases and topics that are specifically relevant to what you do?

While there can be some value in getting lots of traffic to your site, no matter what the keywords are, if your small business and its products and services aren’t relevant to the content you’re putting out, it won’t net you too much of a return. Remember, a very specific keyword phrase that would point someone specifically to you is much more valuable than a broad, high volume, winnable term.

 

Value

Successful content marketing for small business hinges largely around the amount of value the content provides potential customers. You may be an SEO optimization king, and get your posts to rank by injecting keywords all over your content, but if the article isn’t providing value to the people reading it they’ll jump ship and go to other websites (your competitors) to find content that’s actually worth something to them.

Make the most of your content marketing opportunities by creating high-quality, valuable information first and then optimize for search engines second.

 

Visuals

Additionally, do not forget that content is not just written words and blogs. Some of the most popular content forms today include webinars, infographics, videos, podcasts and similar content forms. Depending on the way your customer base prefers to digest information, you may find that visual content is a huge needle mover for you. This is where the really creative side of content marketing comes into play.

Example of an Infographic in Content Marketing for Small Business

 

 

Content marketing ideas for visuals don’t have to be limited to what we’ve suggested here – try some new ways to educate and inform your followers and you may be at the forefront of the next content marketing trend. Storyboard animations, video scripts and many other forms of media have been used to convey information and can be successful avenues to pursue.

 

Optimization

Last, but not least, to make the most of your content marketing for small business, you’ll want to make sure you’re constantly optimizing your content for both readers and search engines. We’ve previously written about how to use keywords in your SEO content, so take the time to make sure you understand the why and how of keyword optimization, and then ultimately hire a great writer to create high-quality content with those SEO principles and keywords in mind.

 

Content Marketing for Small Business Works!

The short answer to whether or not content marketing for small businesses works is yes. You will gain valuable benefits of content marketing that will help your business grow. For even better results, develop an online marketing program for writing high quality content with all the important elements listed above.

If you need help with the website content writing services portion of content marketing for business, we would love to help! In fact, we’ve even created blog writing subscription plans with built-in strategy, editing, visuals and SEO-optimization geared specifically for small businesses. Contact us today to see how we can best work together on how to create a content marketing campaign for your small business.

When it comes to the top SEO content writing benefits, the numbers don’t lie. High-quality SEO articles can be a huge asset to your business strategy.

Of course, content isn’t just about numbers. Here at BKA, we understand the effect the written word has on brand image and authority. Content can be both persuasive and useful, which is why more and more companies are implementing a content marketing strategy to reach their customers in new ways.

Because content is so valuable, it’s important to create articles and blog posts that are top-notch and optimized. That’s where SEO content writing comes in. With the help of findable content that is engaging and persuasive, your business can thrive and become an expert in the industry.

 

7 SEO Content Writing Benefits

If you haven’t implemented a content strategy yet (or are reconstructing your previous strategy), you may wonder how SEO content writing can help your company. We guarantee that buying and publishing high-quality SEO content is worth the time and money to create. To prove it, here are seven incredible SEO content writing benefits for your business.

 

1. SEO Content Writing Improves Search Engine Rankings

Search engines (like Google) bring blog posts, landing pages and websites to users who are looking for them.

But when someone searches for a topic relevant to your business, how do they find your article?

This is where SEO plays a huge part in the success of your content marketing strategy.

 

How Do Search Engine Rankings Work?

Search engines make it simple for users to find answers to their questions. This is possible due to the complex nature of search engines and their algorithms. Search engines discover URLS, send computer bots (called spiders) to visit and download the websites they find and process key information from the websites they crawl. Once this is complete, the page is indexed, which then makes it available when search users are looking for similar pages.

But how do search engines know when an article can answer a search query? Basically, when a user searches a specific query, Google and other search engines sort through their indexes to find the most relevant articles to answer the query. Specific algorithms rank content based on their relevancy and other SEO factors.

Your goal as a business is to make sure you get on the first page of Google results. To get the most traffic, aim to be in the top ten ranking results. After all, not many people go past the first page, even though there may be thousands of blog posts concerning a certain topic.

 

How Do You Improve Search Engine Rankings?

SEO content writing is written in a way that can easily be interpreted and indexed by search engines. Luckily, Google doesn’t have favorites, at least when it comes to organic content. All you have to do to improve search engine rankings and get to the top page is to incorporate SEO techniques. These include some of the following:

• Focus your content on specific keywords.
• Use headings like H2 and H3.
• Include metadata such as the meta description and title tag.
• Insert images and use bullet points.

SEO techniques combined with quality content writing can help your blog posts show up when people search specific keywords. You can use content marketing tools to decide which keywords are worth trying to rank, and what keywords people are looking up that are related to your industry.

Because of the many SEO content writing benefits, many companies turn to content agencies to produce the level of quality a piece of content needs to successfully rank. Outsourcing can also save you time so your marketers can spend more time reoptimizing articles, promoting new content and creating topics for new blog posts.

 

2. SEO Content Writing Brings Traffic To Your Website

Simply put, your search engine ranking efforts are all directed towards one goal: gaining more traffic. When people search keywords related to your industry, you want to be the one who answers their questions. Especially when they are looking for a product or service, you want your website to show up as a good candidate.

 

How Do You Increase Traffic?

The best way to increase traffic is to up your SEO game. Great content has the potential to earn you backlinks from other industry professionals and insiders. While all relevant (read: relevant) backlinks are helpful, those from popular domains can lead to a surge of traffic in little time.

Not only will backlinks give you traffic, but they can also earn you Google’s esteem, as backlinks are one of the criteria that the search engine uses to rank sites. This, in turn, leads to more traffic as people start to find your website organically – all thanks to your article writing endeavors.

And although search engine rankings should be one of your top priorities, you can gain a lot of traffic through social media sites. SEO content writing is persuasive and high-quality, which entices readers and improves your traffic.

 

 

3. SEO Content Writing Builds Brand Authority

Included in the many SEO content writing benefits is the capability to build brand authority. Have you ever wondered why some sites with seemingly no reputation are commonly cited by industry experts and major news publications? The answer is simple: The website owner built a reputation for being an industry expert through authoritative content.

Authoritative content is the type of content that informs and helps readers to understand something. You are giving valuable information to someone who needs it, therefore making your business an authority on the subject.

This is a powerful way to show your expertise in your industry. Creating blog posts that answer customer questions directly can help you be seen as a trustworthy source of knowledge. This can be done by any business with information or helpful advice that benefits their customers.

 

How Do You Create Authoritative Content?

There are a few things that you should keep in mind when creating content that builds brand authority.

First, you need to be honest. Writing false or exaggerated information can repel customers and negatively influence their perspective of your brand. To be an authority in a field, you have to have the knowledge required.

However, there are many ways you can slowly build up authority. Share informational content about basic things in the industry, compile (and cite) resources of other experts and teach consumers about the benefits of the products or services you offer. As you begin to grow as a business, so does your expertise. Content marketing can help you along this journey.

Next, create content for the benefit of the reader. If you want to build brand authority, sometimes you need to sacrifice the desire to advertise or sell your products and instead write something that doesn’t have strings. Sure, you can include links and CTAs, but readers will trust your words more when they don’t suspect you’re trying to sell something to them.

Stick to your brand voice, be honest and find creative ways to help readers. Brand authority is just one of the SEO content writing benefits you can have with a content strategy.

 

4. SEO Content Writing Increases Brand Awareness

As you increase traffic and build up your brand authority, this creates ample opportunity for new audiences to find you. Content marketing is one of the most effective and cost-efficient ways to target new audiences, increase brand awareness and generate new leads.

When you create informative content writing that is optimized for relevant search terms, you increase the likelihood that Google will place your site before new audiences that are interested in what you have to say and offer. High-quality website content writing also increases the likelihood that other industry professionals will link to your content.

 

Why Is Brand Awareness Important?

Simply put, brand awareness is the first step of any potential customer. Without sufficient knowledge of a brand, people won’t buy your products. If you can create positive brand awareness through content marketing, you help readers feel familiar and comfortable with your company, which can lead to promising relationships and partnerships with them.

 

5. SEO Content Writing Forms Relationships With Customers

There’s a reason why this kind of content catches the attention of readers and builds up your brand: it’s useful and attractive to the reader. And if you can touch the heart or mind of a reader, you can create a connection that leads to more sales and referrals (which may be one of the most important SEO content writing benefits).

Great SEO content writing educates, engages, entertains and builds trust. Each of these traits is a cornerstone of any great relationship, so it makes sense that investing in quality content writing services is one of the best and easiest ways to form and strengthen relationships with customers and to build brand loyalty.

And of course, customers are important to any business. You want them to be satisfied with the work or products you give them, and hopefully, they’ll want to share those products with their friends! This added connection of informational content can nourish those forming relationships.

 

6. SEO Content Writing Generates New Leads

The real reason anyone hires a content writing company is that content generates leads and drives traffic. Businesses always need new sources of leads so they can generate revenue.

SEO content writing is the best way to ensure people searching for your products or services can find your site and, once there, decide to do business with you. This is the reason why you want to target keywords related to your industry. If someone is searching for a specific product or service, you want your website to show up in the top 10 for them to find.

SEO content writing focuses on getting the reader’s attention, but it also persuades them along the buyer’s journey. Use links, CTAs and mobile-friendly share buttons to encourage readers to act on what they’ve learned. Of course, you don’t always want to be advertising to them (as most of your content should be informational), but you can slip some strategic marketing efforts in each and every blog post.

 

7. SEO Content Writing Can Stay Evergreen

While it’s true that many pieces of content are time-sensitive, just as many will still be relevant years into the future. This type of article is called “evergreen content,” which means it can continue to drive traffic for years after its publication date, depending on the relevancy and quality of a piece.

Another great SEO content writing benefit is that this kind of content is designed to produce long-lasting articles and blog posts. And when you start to see a dip in traffic, you can boost it again with little effort on your part, such as by sharing that still-relevant article on social media or linking to it through one of your more recent articles.

Learning how to create this kind of SEO content writing will ensure that the work and effort you put into an article will not go to waste. As any smart business would want, content should be able to last.

 

How Do You Create Evergreen Content?

Not every piece of content can be evergreen. Announcements, press releases, posts about current issues and seasonal articles add diversity to your pool of content, but they tend to only be useful at one time. These are important to include, but they aren’t the kind of posts that endure the ages.

The kind of content that lasts years and years are about topics that consistently matter to people, such as how-to guides and definitions. These topics can be discussed any season or year. As Neil Patel says, “evergreen content is ever relevant.”

Once you pick a great topic that seems like evergreen material, use these tips to increase its potential to stay relevant:

• Don’t use specific events, occasions or dates (especially in your title). Of course, if you are creating a guide for big events such as Covid-19, you may find more benefit in the traffic you get during the timespan of the event.
• Update your content. Although you may have some solid SEO content writing, you’ll want to periodically update the content to help it stay as current as possible.
• Use the right keywords. When taking the time to create evergreen content, make sure you pick strong keywords to buoy up your content throughout the years.

If past articles are struggling to rank, you may find it useful to repurpose the content into new, more evergreen content. You could make infographics, cut the article into two new topics or share tidbits on social media. If you have high-quality SEO content writing available, there is always a way to improve and promote it.

 

Discover SEO Content Writing Benefits for Yourself

At BKA Content, we are, and always have been, in the business of creating optimized content for our customers. In the 10+ years since our inception, we’ve flourished from a small WordPress website with a single order form into a robust team of dozens of project managers, hundreds of writers and dozens of editors. We attribute our growth to several factors, two of which include our commitment to producing quality, well-researched and engaging content, and our dedication to adhering to SEO best practices in our writing.

If you want to discover SEO content writing benefits for yourself, work with a team that already has processes in place for gaining rankings through content, such as ours. Contact us today to learn more.

I get asked all of the time about the things that writers can do to help their SEO content writing stand out from the saturated internet content landscape. What a loaded question! Do you have a few hours to spare while I get into it?… JK

While I can think of numerous things to increase content writing quality, I thought I would come up with a “readers digest” version of a few key tips that companies/writers can use to make high-quality content for SEO.

 

How To Create High-Quality Content for SEO

Oh man, where do we start?! There are so many factors that can go into how to write high-quality SEO content ranging from the industry you’re in, to the subject matter, to the white space in your post! Rather than get into every single detail of what makes a piece of content high quality, I’ll address the biggest things I think you can do to get the ball rolling in the right direction.

Again, this isn’t an end-all list for how to create quality content, but doing the following things will help the search engines, as well as the readers, to pick your content out from a crowd.

 

1. Write for a Reader, Not for an Algorithm

In my day-to-day responsibilities, I’m continually shocked by companies that call and ask if we “spin” content or “keyword stuff” here at BKA Content.  While the majority of the SEO community knows that these things have no long-term value, there apparently is a large majority of the industry that still hasn’t come to grips with algorithmic changes in search engines that prioritize content that accurately answers user queries.  While it is very important to know how to use keywords within your writing, don’t make the mistake of focusing the entire meat of your content around a search engine algorithm.  Instead, focus your writing around the person who will be reading it.

The main reason for this is to increase user engagement. If readers enjoy the high-quality content and consider you an expert in the space, they are then more likely to share your piece with colleagues/friends. If content writers really understand the target demographic they are writing to and accurately describe pain points, needs and solutions, content becomes much more valuable.

I know that many SEOs continue to have a hard time shifting into this new SEO paradigm, but the sooner you accept the fact that Google is trying to single out more user-friendly content, the sooner you will start seeing much more SEO content success.

Use Keywords To Drive Your Formatting

As far as keywords are concerned, the best SEO content writers know that high-quality content is a merge between both reader and search engine expectations. When I’m creating content for SEO, I use the keywords as a guideline for formatting, but other than that, I wait until after my piece is completed to go back into the piece to optimize.

Using keywords in headings, beginning and ending of the article, titles and descriptions is crucial to organic rankings, but it can (and must!) be done in harmony with writing specifically for a human reader in order for it to qualify as being “high-quality”.

 

2. Build Content Authority

While random SEO content pieces can still provide value, it is important to also give your company a voice of authority.  This means that you should give yourself credit on content pieces using the “rel=author” tag to link with the author’s Google+ account. By building authority this way, you can create a following of readers who are interested in what a specific author has to say.

Many companies are scared to do this because they don’t want to be judged for their work, but one indicator of high-quality content is that the author stands by their writing whether people agree with them or not.  Having authors who genuinely take credit for their work is a great way to increase the quality of the content that is written.

Brand Authority Comes Also Comes With Well-Researched SEO Content

In addition to using SEO authority tools like the one mentioned above, you can build brand authority by making sure your content is well-researched, properly cited and data-driven. Rather than just telling someone to believe a certain way, high-quality SEO content has the ability to show them as well. Take the time to search out relevant studies and statistics that help back up your points and make them really hit home.

Learning how to write high-quality content can often boil down to how well you know the subject matter and your ability to make an argument for your position.

 

3. Eliminate Writing Mistakes

Nothing turns off a reader more than bad spelling and grammar.  When these types of mistakes exist in SEO quality content, it tells the reader that the author didn’t read through it; thus the author didn’t feel like it was very worthwhile to share.

I understand people make mistakes (we’re all human!), but there is a difference between a typo or two in a piece of SEO content and multiple serious grammar mistakes within an article. Double-check your content, run a spell checker, and get a second pair of eyes to read it over before you share it with the world.

If You’re Not an Editor, You’re Not the One to Do This

Take it from a content expert, just because you have a knack for writing does not mean you also are a proficient editor. In fact, they are very different skillsets most times. While an SEO content writer can and should seek to improve their editing skills, it’s always best to have someone other than yourself go through the content once it’s completed to make sure it really does qualify as high-quality content for SEO.

 

4. Come up With Something New

New ideas, or new ways to think about something, are a great way to show your audience that you truly gave your content subject matter some thought and are trying to provide real insight.

If a reader finds a blog topic that piques their interest because of a new perspective given, they will be more apt to give your content the attention that it deserves. Creating quality content topics is something every writer deals with on a daily basis. When creating blog post topics, try coming at the piece from another angle, or pick a controversial (or opinionated) stand.

Give people a reason to read your high-quality content through catchy titles/headlines and you’ve won half the battle.

 

5. Interact With Your High-Quality Content

Creating high-quality content goes beyond just writing, editing and scheduling your post to be published. In fact, the best high-quality content for SEO is something you should go back to over and over again.

One of the biggest wasted opportunities I see is when a post starts getting traction on the internet and garners hundreds of comments from readers, but there isn’t a single response from the author.  If you truly value your content, you should interact with those that object or agree with it. If you have a piece of content that gets a response from your reader base, do yourself a favor and interact with a genuine comment. It’s a simple way to connect with potential customers on a personal level and build your brand authority.

Not only that, depending on the visibility your post gets, it may be an easy way to get a conversation started with another influencer in your industry who has left a comment.

Track, Optimize and Revise SEO Quality Content

As a subheading to interacting on a personal level with people that have something to say about your post, there is also more you can do to your content from an SEO perspective. One mistake that too many companies make is that they invest in writing high-quality content, but then never go back to see how it’s performing. The truth is that your content may not always perform the way you hope it will, but with tools like SEM Rush you can quickly see if you’re onto something or not.

In fact, many times you’ll start ranking for related keywords you weren’t targeting initially, but that can still propel your post forward. Once you see what kinds of keywords your high-quality content is ranking for, it’s time to reoptimize around those keywords. If you’re still not seeing rankings climb, you then can turn to revising the original content or adding new content sections to help build it out better.

High-quality content for SEO should be a living, breathing piece of your online marketing strategy. Make those quality content creation dollars go farther with continual tracking and optimization.

 

Start Creating High-Quality Content Today!

I know that there are many other factors to take into consideration when trying to write high-quality SEO content, but these 5 tips are a great start. If you’re a digital marketing agency or small business that’s looking to write high-quality content but doesn’t have the time to do it on your own, let us help!

If you’re an SEO content writer, then we want to know some of your own tips that you think should be used in order to create high-quality content. Share in the comment section below!

Search engine optimization (SEO) is an important part of the digital marketing mix. It is one of the most reliable ways to increase your brand’s organic visibility online. This has the added benefit of multiplying the impact of other channels. When your business is easy to find, your marketing efforts are more effective. From on-page optimizations to SEO article writing, a good strategy can give your brand a valuable boost.

Keywords are at the heart of all SEO optimization. These words and phrases are how you can target certain search terms that your audience may enter into Google or another search engine. Finding the best keywords to suit your strategy and budget takes time, effort and research. Whether you hire a full-service consultant, buy keyword articles or do it all yourself, understanding keywords and how to find them can help you better guide your brand’s marketing.

Fortunately, you can find many SEO keyword research tools to help you choose the best keywords to include in your content writing, meta tags and more. Of course, picking through all the SEO research tools out there to find the right one for your needs can be difficult. That’s why we’re here to help.

 

The Top 10 SEO Keyword Research Tools (According to Us)

The following 10 SEO article writing tools are among the best available for keyword research. There is no option that is the right choice for everyone in all circumstances. Nonetheless, if you use any of the following, you will be setting your SEO keyword research off on the right foot.

 

1. SEMrush

SEMrush is a comprehensive suite of SEO article writing tools for researching keywords and analyzing competitors. It is one of the most popular SEO research tools on the market because of the in-depth data it delivers.

If you want to learn which keywords you are currently ranking for, you can search your URL in SEMrush’s organic research tab. On this page, you can see the traffic you are earning and an estimated value of that traffic. Additionally, you can click to view your positions for different keywords. This will let you know how effective your SEO article writing and other activities are. You may also discover new keywords that you are ranking for without targeting.

The same works for examining competitor’s websites. This is a great way to find some keywords that you wouldn’t have otherwise considered.

You can also get a keyword gap report. This shows you keywords that many of your competitors are ranking for but that you aren’t currently targeting.

 

Pros: SEMrush has a lot of features, including some very in-depth insight such as keyword difficulty. It is also easy to get started with simple reports, such as the keyword gaps.

Cons: SEMrush’s SEO research tools don’t come free. The Pro plan is the most budget-friendly and starts at $83 per month if billed annually.

Verdict: This should be a top consideration for anyone who isn’t sweating every penny of the SEO budget. It offers a lot and can be the linchpin of a mature and effective SEO strategy. For 20% off of annual plans, you can sign up for SEMRush here.

 

2. Google Keyword Planner

Google Keyword Planner is almost the total opposite of SEMrush. It is very simple, with only limited features. However, it is available completely for free provided that you have an AdWords account.

This SEO keyword research tool benefits significantly from being produced by Google. It is one of the most accurate sources of information about keywords and SEO on the market. Even the most expensive paid tools struggle to offer the same level of precise information.

Using the keyword research tool, you can get suggested keywords based on ones you may already be using. You can also research keywords to see insights such as keyword search volume. If you intend to also use your SEO keywords for a paid ad campaign, you can get an estimate of the necessary bid to get your ad seen.

 

Pros: Google Keyword Planner is highly accurate with the few features it offers. It is also available for free for anyone with an AdWords account (which is also free to create).

Cons: This tool is relatively bare bones. Nearly all research tools can offer the same features and more.

Verdict: For anything beyond the most basic SEO strategy, you will likely need something more feature-rich than Google Keyword Planner. Nonetheless, it is so accurate that you could use this SEO article writing tool in conjunction with others to help plan your SEO keywords.

 

3. Serpstat

If you want more than just keyword research, Serpstat should be on your radar. It is a full SEO suite that combines keyword research, website analytics, SERP analysis, rank tracking and more.

Compared to similar SEO research tools, Serpstat is more oriented to individual page analysis. You can define missing keywords on a page-by-page basis or for an entire URL. It has tools for analyzing competitors as well as seeing how your pages are ranking. The unique “tree view” helps you find the search terms for which have nearly reached the top 10 search engine results page. This can help you refocus your article writing.

One of the best features in Serpstat is its filter. You can set parameters to drill down your research and find exactly what you are looking for. SEO keyword research can often involve a lot of data, so having this effective filtering functionality is very helpful.

 

Pros: Serpstat has a great user interface and a lot of functionality. The pricing starts at $55 per month when billed annually. This is relatively affordable among paid SEO research tools.

Cons: The site audit functionality does not offer many unique insights. It also does not have any tools for social media data.

Verdict: Overall, Serpstat offers a lot for a good price. Its keyword analysis is particularly good.

 

4. Majestic

Majestic is another full-suite SEO tool. It helps you track your site’s search engine health over time.

It includes keyword functionality in the most basic plan. The more advanced options have special features for bulk research and API integration.

You can research competitors on individual keywords. It also highlights keywords and phrases that you could easily target. Many users appreciate the backlink history tools (Pro and API), custom reports and the keyword checker.

This is an excellent choice if you want to do more than just keyword research. It can help you with everything from planning your content writing to optimizing your backlinks.

 

Pros: Majestic has a lot to offer, including a particularly strong onsite analysis report. It also provides very easy-to-use keyword research tools.

Cons: Some users have reported missing data on some SEO reports. Additionally, anyone wanting to use the API may struggle with its reliability.

Verdict: Starting at under $42 per month, Majestic has a lot to offer at a reasonable price. However, it is more difficult to get started with than some other tools. Some prior expertise may be required.

 

5. Keyword Tool

For delving into keywords, this is one of the best keyword research tool options available. The very aptly named Keyword Tool can offer in-depth insights into keywords. Unlike with many of the other tools on this list, you can easily view reports for Google, YouTube, Amazon, Bing, social media and more.

In a sense, Keyword Tool is like an upgraded version of Google Keyword Planner. It does not have a full set of SEO research tools. However, it focuses almost exclusively on keyword research and does that very well.

The user experience is very simple. Additionally, you can get up to 750 keywords for free. The pro version offers even more results and more in-depth data. Using the Google Autocomplete API, Keyword Tool will suggest dozens or hundreds of long-tail keywords for a given topic. It also uses Google Suggest to find other relevant keywords.

 

Pros: This is one of the most user-friendly SEO article writing tools on the list. It is also very focused on keyword research. If you need keywords to fuel your SEO article writing, this may be the tool for you.

Cons: It is weak on competitor analysis, and the Pro Basic plan does not include cost-per-click data. Additionally, it is relatively expensive for the number of features.

Verdict: Starting at $69 per month, Keyword Tool is surprisingly expensive for its feature set. However, it has some of the best data within its limited scope.

 

6. Long Tail Pro

Increasingly, long-tail keywords are becoming the darling of the SEO world. They tend to be less competitive and are more likely to convert than shorter keywords. Long Tail Pro focuses on this trend. It is a great way to find high-value keywords to incorporate into your content writing.

Long Tail Pro offers valuable SEO research tools for niche keywords based on seed keywords. The metrics provided are detailed and useful. The program also offers smart recommendations to help you find high-end organic traffic sources. Long Tail Pro can perform over 2,500 SERP look-ups per day.

The user interface is well-designed and easy to understand. Overall, this tool provides a great user experience for both advanced and novice users.

 

Pros: You can get keyword suggestions in bulk with useful scoring. The data is very accurate and easy to use.

Cons: There are limits to the amount of research you can do. The pricing is based around this and starts at $207.90 per year.

Verdict: This is a valuable SEO research tool if you want to delve into long-tail keywords. Few tools are as user-friendly and as effective for this subset of SEO.

 

7. SpyFu

As the name suggests, SpyFu is focused on analyzing competitors and their SEO strategies. It is widely considered to be one of the best keyword research tools for this purpose. If you are working in a saturated niche, SpyFu will help you uncover valuable and relatively untapped keywords to target.

SpyFu is accessible enough for average users to jump in. However, it also has sufficient data and detail for advanced SEOs to use. Additionally, it offers ongoing site monitoring.

This article writing tool isn’t limited to SEO. It also has some valuable insights for PPC ads and variations on campaigns. Let your competitors optimize your campaigns for you by analyzing their work and finding gaps that you can exploit. It is like letting other businesses do your search engine marketing testing for you.

 

Pros: SpyFu offers a deep feature set, valuable reports and good support. It also starts at a reasonable price ($33 per month billed annually).

Cons: It is less optimized for independent keyword research. If you aren’t looking at competitors, this tool may fall a little short.

Verdict: This is an excellent choice with a lot of value for its price. It is especially well-suited for businesses in competitive spaces.

 

8. Ahrefs

Ahrefs is generally viewed as one of the top SEO research tools for professional search engine optimizers. Given that the name is a reference to HTML code, it is probably no surprise that this tool is a little more technical than some of the others on this list. Nonetheless, once you have the hang of it, Ahrefs has a lot to offer.

The data reported by Ahrefs is very accurate, and the scoring provides valuable insight. Additionally, there are helpful metrics for improving click-through rates. You’ll also find in-depth SERP analysis to help you locate keywords that are easy to improve.

Like many other suites on this list, Ahrefs does not offer its keyword explorer separately. Instead, you will get access to the entire set of Ahrefs tools. These include site audits, site explorer, rank tracker and more. There is even a content explorer to help you optimize your content writing.

 

Pros: Ahrefs has among the best feature sets in the business. There is an immense amount of data to mine and analyze.

Cons: The keyword tools are limited in the lowest tier plan. Additionally, Ahrefs does not hold users’ hands. This requires some time to learn.

Verdict: If you buy articles from an experienced SEO team, there is a reasonable chance they are using this tool. It is the go-to for a good reason. However, it is not the best option for beginners. Pricing starts at $82 per month billed annually.

 

9. KWFinder

KWFinder is all about finding keywords. (What a surprise!) It has fewer features than some of the other SEO research tools on this list. Instead, the developers chose to focus almost exclusively on keyword discovery. For this job, it is a very good tool.

As you start your SEO article writing, KWFinder can help you to discover useful keywords with detailed suggestions and ad hoc searches. It also provides SERP-specific tools that will empower you to discover how to improve your rankings.

This is a good tool for competitor keyword analysis. It includes filtering that will eliminate keyword results that aren’t going to be profitable for you.

 

Pros: The keyword tools are very strong and provide plenty of actionable and useful information. You can explore keyword variants, long tails and domain keywords.

Cons: If you ever want to expand beyond keywords, this is not the right tool for you. It has limited features for anything beyond keyword-specific queries.

Verdict: For planning the keywords in your content writing strategy, this can be a great choice. With pricing starting at under $30 per month, it is affordable. Just don’t expect a full suite of features.

 

10. Moz Keyword Explorer

Moz has firmly established itself as a go-to resource for learning about SEO. Many people use their guides to help start their first SEO article writing efforts. So, it is probably no surprise that the Moz Keyword Explorer delivers some excellent functionality.

This SEO article writing tool offers two unique data points that set it apart from some others on this list. The first is the organic CTR score. This is a relative scoring of the number of clicks you can expect to receive. The second is the priority score. By combining and analyzing factors such as CTR, volume and difficulty, Moz provides scoring to help you find the best terms for your needs.

Users can get started with Moz Keyword Explorer for free with 10 queries per month. Upgrading to Moz Pro, starting at $99 per month, will provide significantly more queries (up to 30,000 for the top plan).

 

Pros: Moz Keyword Explorer provides some very helpful metrics that aren’t available elsewhere. Additionally, the Moz Pro plan comes with many other features.

Cons: Moz is relatively expensive compared to others on this list. It is also not quite as intuitive as a few competitors.

Verdict: You won’t go wrong with Moz if you have the budget for the pro version. This is a great SEO research tool backed by some of the top experts in the field. It can help fuel your SEO article writing strategy.

 

Implement Your Content Strategy With SEO Article Writing Tools

Once you have done the research to plan out your content writing strategy, you are ready to start putting it into place. Use these SEO research tools to help you find, create and monitor the keyword phrases you want to target in your campaigns. Consistently creating high-quality blogs, articles and other SEO optimized content can help you realize the full potential of your keyword research. In many cases, it is a good idea to buy articles from expert writers to get the best possible results.

BKA Content provides SEO article writing services that will help you create and execute an effective strategy. Contact us today to learn more about our services and how we can help your brand thrive online.

SEO blog writing is a powerful tool that can help brands increase their visibility and authority. It can also help enhance search engine optimization. However, writing blog content for SEO isn’t an easy channel to compete in. To create effective blog content, you need the right blog strategy to bring it together, the right blog formatting and design to keep readers interested, and the right SEO blog writing services to help you scale your marketing efforts.

 

SEO Blog Writing Best Practices

Maintaining a productive and effective blog writing process is challenging. Many teams start strong, but their enthusiasm flags after their initial ideas run out. Keeping a consistent and effective blog marketing strategy is no small undertaking.

As with most things, it helps to have a plan and resources in place to make sure a marketing campaign really takes off. With blog writing for SEO, that can entail everything from stellar keyword research to tracking and analyzing posts on a monthly basis. Below, we’ve compiled some of the best blog writing tips for SEO that can help your business reach the next level of blogging dominance.

 

10 Blog Writing Tips for SEO

Fortunately, there are a few blog writing tips for SEO that can help you achieve a more consistent content writing strategy. Whether you hire an SEO blog writing service to help you create content or do it all yourself, these blog writing tips will empower you to achieve your marketing goals.

 

1. Record Blog Ideas When They Come

SEO blog Idea creation can be a major impediment to productive content marketing. Simply put, it is difficult to just sit down and come up with ideas.

A simple strategy for overcoming this obstacle is to record your ideas whenever you have them. That way, when inspiration strikes, you can immediately write down your thoughts and reference them later.

Consider carrying a notebook around with you. If you think of a brilliant new idea for an SEO blog post, you will have a system for capturing that concept before you forget it.

Over time, this will help you to steadily create a bank of ideas. Try organizing your blog ideas into categories. Some will be highly topical and need to be written almost immediately. Others may be seasonal or otherwise somewhat time-bound, but not necessarily early. The most valuable SEO blog content tends to be evergreen, meaning that it will always contain relevant information, no matter when you read it.

You can also expand your idea pool by creating variants of concepts. For example, if you want to produce a list of summer activities that are relevant to your products, you can do the same for fall, winter and spring. In doing so, you turn one SEO blog idea into four. In fact, you could potentially produce those same four blog posts every year with new updates each time.

 

2. Plan Each Blog Post Before Creation

When you want to be productive, it is tempting to try to dive straight into SEO blog writing. However, for content marketing, this may be a mistake. Instead, it is helpful to have a complete plan for each piece of blog content first.

Think about what you intend to achieve with each specific piece and how it will fit into your broader strategy. Additionally, consider how you plan to promote it. SEO blog writing isn’t very beneficial if the piece doesn’t reach the intended audience.

Some of your promotional considerations may include the format of the blog content, the channels you will promote it on and the schedule for promotion. One piece may require intense, short-term promotion, while another may need more of a slow burn.

Planning out these factors before you start creating can help you to avoid wasting time on ideas that aren’t likely to be successful. For example, you may realize that a particular subtopic is especially relevant for your audience. Ultimately, a piece of content is only worthwhile if it works for the audience.

This process is especially useful when leveraging SEO blog writing services to maximize efficiency.  Having a set topic, format and keyword guidelines for an SEO blog writer speeds the process up immensely and ensures you keep revisions for a minimum.

Finally, consider if and how you can repurpose your blog content. As mentioned above, reusing and reshaping ideas can help you expand your pool of content. It is helpful to think about this before you delve into SEO blog post writing.

 

3. Set Goals and Track Progress

It probably comes as no surprise that goal setting can help you stay more productive when engaging in writing blog posts for SEO. Effective goals can improve the efficiency and results of almost any business project. Using the SMART criteria is a helpful way to write better goals:

• Specific: The goal should be focused on a particular area of improvement.
• Measurable: You should be able to quantify your goal, or at least clearly know whether it has been achieved.
• Action-Oriented: There should be action steps you can take to achieve your goal.
• Realistic: The end result should be something that you can realistically achieve (even if it is ambitious).
• Time-Bound: There should be a time parameter for achieving your goal.

There are other versions of this acronym and other criteria sets, each with its own merits. Regardless of which system you prefer, having a methodology that helps you write useful goals for your SEO blog writing will enable you to achieve more with your content marketing.

Another important element is tracking your progress. This should be closely linked with your goal setting (see “Measurable” above). Consider establishing a scorecard of key performance indicators to help you evaluate each piece of SEO content and your strategy overall. This may include clicks, conversion rates, blog shares and other valuable metrics.

Setting goals and tracking your progress will help keep you on the path to success. It will help you focus on the SEO blog writing ideas and techniques that deliver significant results.

 

4. Learn To Foster Flow

Getting in a state of flow when blog writing can improve your productivity. This is especially important for creative work, such as content creation, because it requires greater cognition.

Flow is a concept in positive psychology that describes a state of mind in which a person is fully immersed in the task at hand. People also often call this “being in the zone.” When you achieve flow, you can devote a larger portion of your brain activity to creating ideas, writing blog content for SEO and promoting the results.

Achieving flow is a little different for everyone. So, there is not a single, one-size-fits-all solution. Nonetheless, a few tricks can be valuable. First, make sure to eliminate as many distractions as possible from your workspace. Second, avoid multitasking mentally or physically.

It is also helpful to do SEO blog post writing at your peak time. For example, if you are not a morning person, don’t try to find your flow first thing in the morning. Perhaps you tend to hit your stride in the early afternoon. Save your most important writing work for that time.

Chances are that you have naturally experienced flow previously. However, if you can learn to foster it, you will be able to more intentionally get into a flow to get your SEO blog writing done.

 

5. Remember the Audience During Blog Content Writing

When developing a piece of blog content, always keep the audience in mind. This concept was briefly mentioned in the tip on content planning. However, it is so important that it deserves its own tip.

Think about who will be reading the piece. You can have the best blog idea in the world, but if it doesn’t work for your audience, it will not achieve the results you want.

Creating personas can be a helpful way to understand your audience better. These are fictional, representative customers. Typically, marketers create one persona per audience group. For example, you may create a persona representing college students.

Start by creating a description of someone who would likely fit into the target group. Give that person a name and choose a photo that fits the character. Most brands will have several personas that represent different parts of their audiences.

Thinking in terms of personas when writing blog content for SEO helps to make the audience feel more real. As you plan, create and distribute content, this technique will help you to make decisions that better suit the people who will be reading, viewing and/or listening to the piece.

You are creating blog content to attract a specific audience. If you aren’t thinking about it when you are working, you will likely be writing blog posts for SEO that don’t speak to the wants and needs of your would-be customers. In other words, if you forget your audience, you will be wasting your time.

 

6. Create a Process for Publishing and Promoting Blog Content

Another great blog writing tip for SEO is to think of what should happen once the writing process is finished. You can increase your productivity by having a well-defined and consistent process for publishing and promoting your blog content. This should be a repeatable process that minimizes the amount of effort you need to put into the logistics of writing each piece of blog content.

Whether you use SEO blog writing services or in-house writers, there is no getting around the need for creativity and effort when coming up with ideas and creating content. However, you can minimize the level of work needed for all the other parts.

Your process should include considerations such as where blog content will be primarily hosted, what the schedule for posting will be, how it will be promoted on various channels and when it will appear in email marketing. Many of these decisions and tasks will be the same for all or at least many of your pieces. So, why reinvent the wheel every time you write blog posts for SEO?

When you begin, you may want to have a single process for every piece. As you start to get more advanced, you can consider having a few versions of this process optimized for different blog campaigns and goals.

 

7. Stick to Your Content Calendar

As you may already know, it is very valuable to have a content marketing calendar. This is a plan for what blog content you will create and when. Your calendar should include two types of entries: types of content and specific ideas. In other words, you should have a long-term plan for the sorts of topics and media that you will create and distribute. As you come up with blog ideas, you can swap these general types of content out for specific ideas you have planned.

This calendar can be extremely valuable and will help to improve your productivity long-term when writing blog content for SEO. In general, it is a good idea to stick to your calendar and avoid deviating.

Sometimes there will be necessary exceptions to this. For example, a world or market event may make a particular blog piece very topical. Naturally, you should produce topical blog content when it is relevant. This may require deviating from your plan.

Additionally, you can always adjust the blog strategy of your calendar as you learn more about what does and doesn’t resonate with your audience. However, you should avoid changing things up just because you have a moment of inspiration. If there is no added value in writing an SEO blog now rather than when it is planned to be released, don’t change things.

Perhaps even more importantly, don’t let yourself get behind on the calendar. Working with SEO blog writing services can make this easier. At BKA content, we offer a monthly blog subscription to give you access to high-quality blogs consistent with your posting schedule.

 

8. Repurpose SEO Blog Content

Whenever possible, repurpose your blog content. You don’t have to come up with an original idea every time you want to write blogs for SEO. Instead, you can simply modify or reformat your content and reuse it.

One easy way to repurpose your content is to change the medium. Many marketers focus on articles and blog posts when thinking about content marketing. While these are often highly effective, there are many other types of media that can work too. HubSpot identifies 12 types of content that can fit into your toolkit.

So, you could produce a video, then write a blog article summarizing the points. Similarly, you may write a whitepaper and then host a webinar about it. You could even record the webinar and release that.

Of course, you don’t want to have a content calendar that is dominated by the same small number of topics. There is value in fresh ideas when it comes to writing blog posts for SEO. However, if you planned to release something every week, for example, you could repurpose each idea once to have 52 releases with 26 topics in a year.

Beyond saving you some time and energy, this process will also help you to engage a wider audience. Not everyone enjoys watching videos or reading blog articles. Some people like a deep dive into the data, while others prefer the high-level summary. Repurposing blog content means that your pieces can suit the preferences of more audience members.

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Whenever possible, repurpose your content . You don’t have to come up with an original idea every time you want to release something. Instead, simply modify or reformat your content and reuse it. #ContentMarketing #MarketingTips
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9. Schedule Time To Revisit Each Post

When you publish an article and schedule the social media posts that will promote it, you may think that you are done. However, it is very valuable to revisit each piece you have published after a few weeks or so.

This creates an opportunity for you to check out the metrics for the piece and evaluate its performance. It is also a chance to think about how the SEO blog content may be repurposed, re-promoted or otherwise improved.

In some cases, this time will simply be a retrospective period to think about what you could do better in the future. In other cases, you may find ways that you can get more from the piece of content.

It is very easy to put off self-evaluation of marketing in favor of tasks that seem more urgent or important. However, getting in the habit of revisiting each item when engaging in SEO blog writing will set you up for significant future success. It will also help you get more for your money if you are hiring SEO blog writing services.

Once you have made a habit of this process, it will be easy to make the necessary time. However, getting started can be tougher. The best technique is to schedule a block of time as soon as you publish the blog post.

 

10. Look into Utilizing SEO Blog Writing Services

Last of all, when you start immersing yourself in the world of SEO blog writing you’ll quickly learn it’s a massive sandbox. The more blog content you can create for different key phrases and terms, the wider your online reach can be. When you rely on your own time and skills for all of your SEO blog post writing you’ll cap out on how many posts can be done, or burnout altogether. That’s where professional SEO blog writing services can come in handy.

Hiring an SEO blog writing service to help you scale your campaigns allows you to eliminate bandwidth constraints and really attack your competitors’ hold on the industry. Most SEO blog writing services have hundreds of trained blog writers that can help you completed large amounts of content in short periods of time. So rather than waiting an entire year to get through your backlog of blog ideas because you don’t have the time, you can be proactive and get ahead of the curve.

If you’re serious about writing blog posts for SEO and gaining traction online you’ll need help. SEO blog writing services are the most efficient, cost-effective way to scale your efforts.

 

Writing Blog Content for SEO: It Can Be Done!

Staying productive with your blog content marketing efforts isn’t easy. By its nature, writing blog posts for SEO involves coming up with new and creative ideas regularly. Doing so consistently is no simple undertaking. However, by using the ten blog writing tips for SEO listed above, you can improve your productivity and your results.

For many brands, it is better to hire SEO blog writing services to help create a catalog of content. In many cases, you will save more time and energy than the cost of the service. BKA Content provides content writing services tailored to your needs. Contact us today to learn more about our services and how we can help your brand.

Sloth is one of the seven deadly sins of content marketing.

By “sloth,” we mean failing to live up to your full potential by:

• Not putting out enough website content
• Publishing unoriginal content, or
• Not taking the time to verify that your content is accurate and authentic

However, it is also possible to go too far in the other direction and put too much time and effort into website content writing to the exclusion of your other business activities.

How do you find the balance?

Working with website content writing services allows you to scale your content marketing campaigns and consistently share useful information that resonates with your audience. It also frees up your time to attend to other parts of your business.

If you’re new to content marketing, you may wonder what value professional content writing services offer your company. You may also wonder what you should expect when you work with a website content writing company. Read on to find out more.

 

 

What Is the Value of Website Content Writing Services?

As digital marketing becomes more significant, content marketing has become a focal point of many companies’ overall strategy. This marks a shift in attitude from earlier in this decade when content marketing was largely regarded as an accessory advertising tactic.

Bear in mind that content marketing isn’t only for reaching new customers, although it can certainly be effective at that. Website content writing can also be a valuable recruitment tool, helping to attract people who share your attitude and philosophy by sharing your brand culture with the world. This helps you to find people who are a good fit for your company and who will hopefully be motivated to stay with you for some time.

 

Why Content Marketing Is Starting To Matter

Approximately 25% of all respondents in a 2015 survey about digital marketing trends identified content writing and marketing as the most significant within their larger strategy.

Part of the reason that companies are devoting more effort toward content marketing is that producing more website content can provide a significant return on investment. The indexed traffic for a website that publishes at least 16 blog posts per month, or four per week, is approximately 3.5 times that of a website that publishes only one or two posts per month.

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The traffic for a website that publishes at least 16 blogs per month is approximately 3.5 times that of a website that publishes only one or two posts per month. #ContentMarketing #Marketing #SEO
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As we’ve previously detailed, working with SEO content writing services offers significant savings over hiring in-house writers.

This chart makes clear that outsourcing content writing offers significant savings. Note also that it is not only money that you stand to save, but time. Every writer is limited in the number of SEO articles that he or she is able to write in a given time frame. However, while you are likely limited in the number of in-house writers you can hire, website content writing services contract with dozens (and sometimes hundreds) of freelance writers.

When you outsource to professional website content writing services, more writers can work on your project at one time and finish it more quickly.

What Can You Expect From Professional Website Content Writing Services?

The value of a professional content writing company to your business extends far beyond time and money savings. Here are some benefits that you can reasonably expect from the best website content writing services.

 

1. Organization

Despite the current emphasis on content marketing and the success that many companies have had with it, some companies have struggled to take full advantage of it. This is due to limiting factors such as a lack of dedicated teams or a haphazard approach to a content strategy.

More often than not, companies will get started on an SEO writing campaign only to get through an order or two and then get busy with other things within their business. Content writing then falls on the back burner, since you’re in charge of that as well as a million other things. The easiest way to get your content writing campaigns off the ground and keep them in the air is to rely on website content writing services to do it for you.

The best website content writing services have the experience to devise a content strategy that will work for you. They already have organized teams of writers in place ready to create content for you. You can outline your project and goals, and then put it on the content writing services’ shoulders to take care of the day-to-day.

In order to scale your SEO content writing quickly and effectively, you need the help of content writing experts who can complement your existing team, rather than putting more responsibility on your team members to get it done.

 

2. Accuracy

Part of the purpose of content writing as a subset of a larger digital marketing strategy is to represent you as an expert in your chosen field. SEO content that is inaccurate or misleading undermines the perception of you as an authority on the subject. Website content writing services carefully train their writers on conducting research and using sources so that the information is correct.

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Content that is inaccurate or misleading undermines the perception of you as an authority on the subject. CREATE QUALITY CONTENT. #ContentMarketing
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Sometimes the information is correct but there are spelling, grammar and punctuation errors. This, too, reflects poorly on your credibility. The best professional writing services hold the writers they contract with to a rigorous standard of writing ability, testing their skills beforehand to ensure that they will create material that is accurate in both form and content.

Another way to keep content accuracy high is to ask your website content writing service about additional editing/proofreading services. We’ll talk about that more in step four.

3. Originality

Your ability to publish content that is completely original is crucial to the success of your content marketing campaigns. Writers who contract with website content writing services receive specific training on presenting existing information in a new way to avoid unintentional plagiarism. This training pertains not only to creating new content but also to refreshing existing content with an eye toward originality.

The truth is that duplicate content does almost nothing to further your SEO writing campaigns, but it’s more common than you think. Obviously, plagiarism is wrong and anyone that is plagiarizing someone else’s content writing outright should be penalized. Aside from that, though, duplicate content is often seen quite frequently in the world of ecommerce.

Many ecommerce companies that are resellers of products have been given permission by the manufacturer to use the original OEM product descriptions on their site. When you have hundreds of thousands of product SKUs you are trying to get up, it can make sense to do this at first. But the only real way to differentiate yourself from the hundreds or thousands of other resellers of that same product it to write original descriptions that utilize keywords and speak to your audience.

Whether you are just worried about making sure your blog writing is always original and relevant or you need some help rewriting existing content to be more original, this is where website content writing services can come in handy.

 

4. Authenticity

Prospective customers who perform web searches are looking for authentic content. In other words, they want valuable information that is relevant to their individual situations.

Fake content, on the other hand, lacks substance and transparently exists to promote the business to the consumer. Your customers can tell the difference between real and fake content, and they tend not to trust companies that only put out the latter.

Apart from ensuring accuracy and originality, another way that professional content writing services produce real, substantial content is by making sure the writers they contract with are a good fit for the companies they are writing for.

For example, writing services that offer content for US businesses and their customers frequently choose only writers based in the United States with verifiable credentials.

 

5. Quality Control

Quality control refers to reviewing, proofreading, and editing content for accuracy and originality. This can be a time-consuming task that can take away from running your business.

Content writers may be able to proofread their own work, but it’s not foolproof because it can be sometimes difficult to recognize one’s own errors, especially when one is working with a deadline. Furthermore, the costs of hiring your own in-house editor(s) are comparable to those for hiring a writer.

Many website content writing services also offer quality control in the form of proofreading and/or editing. You can often choose the level of quality control that you want for your content and pay accordingly. For instance, you could choose for the content to be checked for SEO guidelines, uploaded directly onto your site being publish-ready, or just checked for plagiarism.

If you have content generated in-house that you would like to have edited, some professional content writing services may be able to handle that task for you as well.

 

6. Readability

Recently, we wrote a blog post about the importance of the readability level of your content. In it, we pointed out that content of average-level readability is accessible to a majority of American adults.

The Flesch-Kincaid scale is a commonly used measure of readability that assigns each piece of work a grade level. On the Flesch-Kincaid scale, content of average readability corresponds to a grade level between six and 10.

You may want SEO content that falls within a specific readability range, whether basic, average, or advanced. If so, you can make the request of website content writing services, and they should be able to oblige.

Contracted writers have tools at their disposal, in the form of Microsoft Word tools and/or online apps, to gauge the readability of their material and make sure it falls within the designated range.

 

7. Objectivity

Another one of the seven deadly sins of content marketing is pride, or, more accurately, arrogance. While customers may be favorably impressed by the pride you take in the work you do, excessive bragging that you offer the best goods and services available can be off-putting, especially if you provide no evidence to back it up.

At the same time, others in your industry or community at large who feel that you have not demonstrated a baseline level of respect towards others may be more eager to deflate your good opinion of yourself.

 

Beware Angry Website Content

Wrath is another sin that can be potentially deadly for your content marketing strategy, and potentially your business as a whole. Despite the old saying, there is indeed such a thing as bad publicity. Allowing your web content to become too angry or hostile toward competitors (or worse yet, customers) can have far-reaching negative consequences for your company.

Decades of respectable business practices can be completely canceled out in the eye of the public by one ill-considered public rant in the name of the company. The reputation of your business may be forever defined by a conflict over something that, more often than not, doesn’t matter in the long run.

Avoid Obvious Biases

One of the potential downsides of hiring in-house web content writers is that they may have a bias in favor of your company. As a result, they may oversell your goods and services or become overzealous in defending the company in the content that they create.

The writers contracted with website content writing services are not directly affiliated with your company, so they can regard it with a greater degree of objectivity. This allows them to create more accurate, unbiased content that reflects positively on your company.

 

8. Timeliness

We’ve believed for many years that time is a business’s most valuable commodity, even more so than money. After all, lost revenue can potentially be earned back, while lost time can never be regained.

Therefore, when you request to have a piece of web content written, you should expect to get it back in a timely manner.

 

Typical Turn Times for Website Content Writing Companies

Website content writing services are typically reliable at getting your content back to you within a reasonable time frame of seven to 10 days. There are several reasons that they are able to do this:

• More article writers to devote to orders of all sizes
• Reasonable yet strictly enforced deadlines
• Extra time budgeted for editing, if desired

This is not to say that unforeseen adverse circumstances may not occasionally threaten the turnaround time when you order from a writing agency. However, a professional content writing service is generally better equipped to handle such situations because of the number of content writers that it contracts with and the consequences it imposes for failing to meet deadlines.

If one writer, or a group of writers, is unable to meet the deadline for whatever reason, there are typically others available who are willing to take up the slack. They do this not only for their own benefit but because they often forge unique relationships with the people they work with, both writers and managers, and have a genuine wish to help out.

 

Get Better Turn Times with Consistent Writing Projects

If you have large projects or consistent content writing needs at scale, this is where outsourced writing services really shine when it comes to turn times. The best website content writing services create dedicated teams of writers and editors to fulfill your writing project without relying on the masses to just come and select your projects when they have time.

For instance, professional writing services can dedicate X amount of writers to your team with the understanding they need to do X amount of words a week as long as you have consistent monthly/weekly writing orders. In this example, you could be turning around 100 (or 1000) SEO articles every single week! As long as the content writing company has some idea of how much work you need done and how soon you need it back, they can create custom writing teams to accommodate.

Therefore, you can generally count on a consistent turnaround time when you work with website content writing services.

 

9. Experimentation

If you’re struggling to convert searches of your site to sales, it may be that one thing in your content writing is preventing your potential customers from taking the next step. “The thing” – i.e., your prospective customers’ major concern – can vary, but it typically falls into one of five categories:

1. Authority/credibility
2. Messaging/value proposition
3. Risk reversal
4. Social proof
5. User experience

To find out what the issue is, you can experiment by making small changes in your content writing in each of these areas and gauging the subsequent performance. When ordering content from a writing service, you can provide special instructions regarding the changes you want to make. The project managers and contracted freelance writers should be able to accommodate you.

 

10. Expertise

Website content writing services that specialize in creating SEO articles and blogs have expertise that comes from experience. The skilled writers who they contract bring their collective knowledge base with them and then work with writing trainers and managers who have been involved in the field for some time.

As a result, they know what makes for high quality SEO content and are able to steer writers in the right direction. The content writing company and contracted freelance writers also frequently have experience creating content in related industries that can apply to your order.

 

11. Flexibility

Most businesses can benefit from outsourcing their SEO content writing. This includes large companies, midsize businesses, small businesses and startups. If you are a digital marketing agency, having a third-party website content writing service is a MUST. However, different businesses have various needs when it comes to the writing services they require.

Some content writing agencies cater only to specific business needs, while others offer flexible options to accommodate a wide range of clients. In either case, you are likely to find a website content writing service that offers exactly what you need.

Keep reading below to find out how the flexibility of professional content writing services translates to different business needs.

What Service Options Do Website Content Writing Services Offer?

Flexible options typically pertain first to how you order your content and then to how you pay for it. Keep in mind that not every professional content writing service will offer all of these options.

Self-Service Content Ordering

If you order shorter, one-time projects on an occasional basis, you may want to choose a self-service method of ordering article content. This option lets you choose the type of content you want to order and the word count. The best website content writing services don’t require a retainer and will let you pay for exactly what you need and nothing more.

This type of content ordering also gives you the ability to customize each SEO article with add-ons and other options that may include the following:

• Stock photos
• SEO Keyword Research
• Meta descriptions
• Social media posts
• Title tags
• Editing/Proofreading
• Blog Post Uploading

The self-service method for ordering SEO articles is a cost-effective option for companies that have minimal or sporadic content writing needs. We’d define that as a company that only spends $1,000 or less on content creation per month.

 

Managed Content Writing Services

On the other hand, if you order large volumes of content on an ongoing basis, you may benefit from managed content writing services. These services may be more expensive depending on which website content writing service you’re looking at. Managed services allow you to manage big one-time projects, consistent content marketing campaigns without having to increase the work on your end.

Here are some of the specific benefits that managed content writing has over self-service ordering:

• Volume discounts for ordering in bulk
• Custom ordering and delivery of SEO content
• Custom style guide for your unique voice
• Dedicated Account Manager – one point of contact for efficient communication
• Dedicated teams of writers/editors for consistent style in article writing
• Custom turn times for content on demand
• Potential API connectivity for large projects

If you are interested in managed services, you should know that many, though not all, website content writing companies will charge you retainer fees to access them (BKA Content does not). These can range from $2,500 to $10,000 a month.

Here at BKA, we don’t charge anything extra to utilize our managed writing service. If you’re spending $1000 or more a month on content writing, we throw in the management/customization and extra control for free.

 

How Much Do Website Content Writing Services Cost?

Writing companies may also offer different pricing structures for SEO content. Depending on the professional writing service you choose to work with, you may be able to pay by the word, by the article, or by the hour.

 

Hourly Article Writing Rates vs. Pay Per Word Article Writing Rates

As a company ordering articles on a pay-per-hour basis, you do not always know whether a content writer is keeping an accurate tally of the time it takes to complete the assignment. Whether accidentally or on purpose, a writer may artificially inflate the figure – or there may be initial setup time that wasn’t accounted for in the initial quote. While there are unique projects that may require an hourly rate to get done, the best article writing services don’t need to resort to that for most projects at scale.

Typically, paying per word or per article is the safest way to know your true cost beforehand. As a client, you know what you will pay for the content upfront, with no surprises down the road. This allows for easier budgeting when trying to come up with a monthly cost for article writing costs.

Are There Downsides To Working With a Website Content Writing Service?

While a content writing agency will do its best to accommodate your needs, there are potentially some disadvantages to working with one as opposed to hiring in-house writers.

• To a certain extent, outsourcing your content creation means giving up a measure of control over the final product. You can mitigate this by giving detailed instructions and keeping the lines of communication open between you and your point of contact at the company.
• Another potential downside is the lack of inside knowledge about your industry. This is particularly true if it is extremely specialized. While contracted writers bring a wealth of knowledge of various industries to the table, experience in your particular niche may be slim.

This does not mean that you can’t use professional writing services, but it does mean that there may be a learning curve while writers and staff members learn the necessary knowledge about your industry. If you feel that you can’t invest the time, you may be better off hiring your own in-house writers.

Be aware that hiring in-house writers brings challenges that extend beyond that of just finding someone with the right writing experience. You then incur the additional overhead of equipment, employees, benefits, taxes and office space. Not to mention the initial finding, vetting, hiring and management of those writers in the first place.

This is where quality website content writing services bring a lot of convenience, knowing the writers have already been vetted for experience, ability and price points have been set.

 

Outsource to Reputable Website Content Writing Services!

Most companies, both large and small, find that the benefits of hiring a content writing agency far outweigh the drawbacks. Knowing what to expect can help you make an informed decision about whether outsourcing article writing would be of value to your business.

Have you decided to outsource to SEO writing companies to free up your time and resources to focus on your core business? Join the thousands of businesses benefitting from copywriting services.

However, before you take the next step, it’s important to understand that countless SEO content writing services are available in the United States and beyond. We’ll explore the six most common types of content marketing and SEO article writing services. Comparing and contrasting a well-known company from each category can help you choose the best solution for your firm.

6 Different Types of SEO Writing Companies

Here are the six types of SEO writing services we’ll cover:

1. Content Database Services
2. Writer Broker Services
3. Content Subscription Services
4. Freelance Networks
5. Full-Service Content Writing Companies
6. Managed Service Content Writing Companies

 

1. Content Database Services

Some agencies offer a searchable database of content by professional writers. With this type of SEO article writing service, you can preview articles and select those appropriate for your topic and keywords. When you purchase full license rights to the articles, you also receive assurance of unique content.

This is a hands-off, affordable approach if you want to cover common subject areas and don’t require significant customization. Major publishing companies also offer opportunities to license content. For example, Meredith sells articles, videos and recipes in niches such as health and wellness, DIY, luxury and travel. However, it may be difficult to find good articles for some niche industries.

 

Some Customization Required

Keep in mind that to some extent, you will still need to customize the content you purchase from these SEO content writing services. For example, you will need to add the right links and keywords to drive search engine optimization for your business.

Once you find the right article and adapt it to your needs, you may find you’re not saving much time and money compared to purchasing truly custom content. Also, if you prefer current content that reflects updated news and events, it will be difficult to find exactly what you need in a content database.

 

Example of a Content Database Service

Let’s look at Constant Content, which advertises a database of more than 100,000 custom articles by professional writers on a variety of topics. Constant Content verifies that all its content is unique and offers both a full-rights content license and a cheaper limited-use license that may allow the content to be published elsewhere after you purchase it. If you go with the latter option, make sure you read the terms of the license carefully before proceeding.

When you access the Constant Content database, you can search the offerings by keyword or browse by dozens of different topic areas. The advanced search feature lets you drill down further by price, word count and type of content license. Because content writers set their own prices for each article, rates vary widely. You might find a great article for a bargain or become frustrated when nothing in the database quite fits your content parameters.

When you need an article quickly and don’t have time to commission a custom-written piece, this type of SEO content writing service can be a fast solution. However, articles written directly for your audience and your goals will almost always be a more engaging and effective option. Constant Content also lets you make a public writing request that any of the site’s writers can bid on, or a private writing request, which goes only to a specific writer.

 

2. Writer Broker Services

Although the interface of a writer broker writing firm may remind you of a content database, you’re actually searching for writers rather than content when you use this type of SEO content writing service. Generally, this type of service offers clients access to writers at different quality levels and different costs. You select a level based on your needs and budget, then search for an SEO content writer with relevant experience. Well-known writer broker companies include Zerys, WriterAccess and Textbroker.

This SEO writing companies option is often appealing to businesses that are just starting their content marketing campaigns. The self-service model is affordable and can often work well for one-off articles and small projects. It also allows you to test out different writers and see what type of content attracts the most readers.

However, to receive quality content when using a writer you find through this type of SEO content service, you’ll need to provide a detailed content brief with clear instructions for links, SEO and other needs. You will be responsible for managing the writer you choose and for providing feedback, usually through the service’s existing platform.

 

Example of Writer Broker Services

Let’s explore the process at Writer Access, one of the best-known and most popular writer broker firms. With this SEO article writing service, you can either post a “casting call” through which writers can apply for your project, or you can search the database of freelancing content creators with the qualities you’re looking for. Either way, once you choose a writer, you manage the contracting, training and feedback process.

Although clients can set their own rates when contracting through Writer Access, the platform recommends a rate of at least 2 cents per word for the most simple content and at least $2 per word when contracting for a project that requires specific, targeted industry knowledge and skill. Most projects will command a cost somewhere in between.

Another Caveat?

Users must pay a monthly membership fee even for the Writer Access self-service option. Currently, the site charges the following:

• $39 per month for up to three projects per month, writing only, with a seven-day turnaround time to approve and accept the provided content
• $79 per month for up to 10 projects per month, with a 10-day turnaround time to accept content, plus access to writers, content strategists, editors and photos
• $99 per month for up to 14 projects per month, with a 14-day turnaround time to accept content and access to premium resources including animation, illustrators and web designers

With this SEO content service, a project manager will place orders, contract out writers and deliver content on your behalf. New Writer Access clients receive a 14-day free trial, and all orders are satisfaction-guaranteed, with unlimited revisions. Although this sounds like a good deal, use caution unless you want to be caught in a cycle of unlimited revisions with a writer who just doesn’t jive with your brand.

 

Managed Service Options

Clients can also consider a managed service option through Writer Access. The cost for project management is charged in addition to the cost of your content as follows:

• $349 per month for order setup, topic ideas and basic management
• $749 per month for the basic managed service features, as well as keyword research; content publishing on your website, blog, or social media site; and image research

For full-service project management, Writer Access will quote a monthly rate for high-volume publishing, editorial review and other agency services depending on your needs. In contrast, BKA Content includes this SEO article writing service for free when clients exceed a certain content spend threshold.

 

3. Content Writing Subscription Services

With a content writing subscription service such as BKA Content, Izea or Verblio, you choose a schedule that works for your publication needs, then you receive your content order by the deadline. This model works best for people who need consistent content to kick off a new blog or website. The more fresh content you publish, the better for your SEO endeavors.

When evaluating these SEO writing companies, make sure you review the quality of the articles before committing to a schedule. In addition, you should ensure that the content you receive will be unique and will not be sold in other versions to your competitors. The subscription model should be flexible and allow you to adjust your order as needed so you do not end up paying for content you will not use. Often, firms that offer one-size-fits-all content packages aren’t ideal for your one-of-a-kind business.

 

Example of Content Writing Subscription Services

As an example of an SEO content writing subscription service, let’s look at our subscription plans at BKA Content. Our platform offers multiple blog writing subscription packages depending on the amount of content you need and the difficulty of your subject matter. All subscriptions with BKA include original content, keyword research, topic creation, proofreading, a dedicated account manager and the ability to change your plan as needed.

If you use our SEO blog writing services, you’ll first undergo an onboarding process during which you’ll be asked to share information about your brand, audience, products, style guide, desired voice and other content requirements. Once you select the content package that best fits your needs, BKA will assign an account manager, begin keyword research and topic creation, build a team of writers for your content, and begin to deliver your finished content.

With this model for SEO article writing services, you get consistent content on a monthly basis. Publishing frequently on your blog will help grow your audience, educate your customers and improve your SEO.

The BKA Content subscription plan is focused on blogs but other services may include newsletters, press releases, website content, blog posts, e-books, white papers, product categories and content rewrites. All blog subscription plans include – or can include as add-ons – social media posts, meta descriptions, title tags and images.

 

4. Freelance Networks

On a freelance network like Upwork or Fiverr, you can search through content creator profiles to find a writer offering SEO article writing services that fit your needs. While you’ll find that many of the freelancers on these sites charge very low rates, many companies often report low-quality articles that need significant edits before the content can be published. It can also be very difficult to vet the credentials of the writers who create profiles on this type of freelance site.

Using a freelance writing network is best for a company that needs a large volume of content quickly, but does not necessarily need consistent quality (or a company that has the resources to provide stringent quality control in-house). When you order from Upwork, for example, you have access to more than 9 million freelance writers from all over the world. However, because the site allows anyone to sign up for a freelance writing account, you’ll need to be careful about quality. For this reason, many firms decide to go with an SEO writing company with selective criteria for its writers, decreasing the time you’ll need to spend on content that may not be up to par.

 

Example of Freelance Networks

Clients can post a job on Upwork, and freelancers will bid either an hourly rate, a word count rate or a project-based rate. In general, freelance writers who have more experience will charge more, so you may want to stick with people who charge prices on the higher end of the platform.

In addition to connecting users with writing professionals, Upwork connects users with individuals offering their services in marketing, web development, design, customer service and countless other areas. Within the freelance writing realm, you can choose from academic writers and researchers, blog and web content writers, creative writers, copywriters, editing and proofreading professionals, and other specialties.

Web Content Focus

When you click on the web content focus, you can search writers by national origin and hourly rate. The most affordable freelance writers charge less than $10 an hour on this platform, while the highest-paid writers cost upward of $150 per hour. However, you’ll also find several mid-range pricing options. Once you click on a writer profile, you can see how many jobs that writer has completed and how much he or she has earned on the platform. Availability, response and turnaround times, and overall customer ratings and feedback also appear on the writer profile.

When you post a project, Upwork will analyze your content needs and send you a shortlist of freelancers who fit the bill. You can invite the best candidates in the bunch to submit a bid for your work; however, keep in mind that you are responsible for screening and training the writer you select. Both chat and video interviews are available through the platform to help make your selection easier.

Whether you are paying by the hour or a fixed price for the entire project, you can use Upwork’s online system to do so. The firm will hold payments in escrow until your work is delivered, which can provide peace of mind. However, Upwork does not guarantee the quality of the work you’ll receive – which is a major consideration when trying to find the best SEO article writing service to work with.

 

5. Full-Service SEO Content Writing Companies

When you want to invest in a professional content writing service that can handle your comprehensive writing, marketing, strategy, analytics, testing and SEO needs, you should consider a full-service firm to take care of your content. These SEO content companies are ideal when you know you can benefit from content marketing but lack the time or staff to create your own program in-house.

However, full-service content writing is on the costly side of your options, so you need to make sure to budget for the expense of hiring experts. Some full-service content writing companies like Brafton also offer adjacent services, like video and infographic production.

 

Example of Full-Service Content Companies

For example, Brafton touts its comprehensive services in content creation, lead generation, SEO, social media strategy, pay per click marketing and inbound consulting.

The agency relies solely on its in-house content writers and editors, who are also knowledgeable about keyword research and SEO. Brafton’s subject matter experts specialize in industries such as health and wellness, finance and law, entertainment and lifestyle, travel, technology and more.

The Bigger Picture on Full-Service 

While this type of SEO writing company provides everything you need to get your content marketing strategy off the ground, it also tends to be the costliest option and may be out of reach for smaller firms and people with more limited budgets. In fact, Brafton does not publish its prices online, but instead gives project-based quotes depending on the extent of your content needs. The company does explain its unit pricing model: The client pays $100 for one unit that can be used to purchase a portion of any service. For example, Brafton offers five different website content audit packages ranging from six to 80 units.

Estimated costs for Brafton SEO writing services include the following:

• $1 per word for search engine optimized content
• $200 per hour for SEO consulting services
• $300 per keyword brief
• $600 to $8,000 for a full content audit, depending on the number of pages for review

 

6. Managed Service Content Writing Companies

Although managed service content writing companies have similar offerings as full-content companies when it comes to SEO writing companies, this top-tier option is distinguished by the inclusion of individualized project management. When you hire this type of content writing firm, you will be assigned a dedicated account manager who will provide quality control and customer service for each of your projects.

Managed service SEO content companies can also handle long-form content, such as e-books and white papers, that may not be available from other content agencies. Many of these managed service companies offer white label services for agencies and businesses that need hundreds or even thousands of pieces of content each month to help serve their own clients.

 

Example of Managed Service Content Companies

A managed service content writing company such as BKA Content is different from a full-service content writing company because, although we ensure that every piece of content is optimized for SEO, we do not provide other services (strategy, design, illustration) beyond writing. This allows our team to focus on what they do best: providing effective, engaging content that supports your marketing goals and speaks to your readers.

Like many other content writing companies on this list, BKA Content provides several tiers of service that you can select depending on your budget and needs. The self-service tier is designed for small one-off projects and businesses with a content budget of less than $1,000 per month. With self-service, you benefit from transparent, up-front pricing and a quick turnaround time between seven and 10 business days.

Simply order your content through the website and receive 100% original, SEO-optimized articles and blog posts written by professional native English speakers. Prices for original content (as opposed to rewrites of your existing content) range from $2.10 for a category description to $43.40 for a press release.

Managed Service Ordering Process

Here’s the easy ordering process:

• Choose the type of content you want, such as a blog post, webpage, product description, etc.
• Indicate your word count and select add-on services such as photos and a meta description.
• Add your content to cart and repeat as needed, then pay using the secure online check-out form.
• Check your email for an intuitive order form that will help you provide a content brief to the BKA Content team.

As you explored the types of SEO writing companies described above, you may have noticed that managed services are often the costliest aspect of outsourcing your content needs. At BKA Content, we bundle managed service as a free perk for clients who spend at least $1,000 on content every month. Our managed content writing service provides the peace of mind you need for ongoing, complex content projects with consistent, stringent requirements.

 

Additional Benefits of Managed Services

Managed SEO writing services also provide access to a dedicated team of specialized writing experts, which is ideal for high-level content areas such as medicine and law. BKA Content’s managed services have been used by major companies in countless industries, including but not limited to CVS Pharmacy, Auto Zone, Shutterstock, Target, Dell and The Home Depot.

In addition to our managed services, we offer scalable, flexible options for e-commerce sites and other businesses that need large batches of high-quality SEO-optimized content (product descriptions, for example). Agency services allow other SEO and marketing providers to benefit from our expert team of writers.

 

Get Started With an SEO Article Writing Service Today!

If you’re ready to get started working with one of the best SEO writing companies out there, browse our Content Shop today to learn more about our self-service options as well as our blog subscription plans. For larger SEO article writing projects, contact us directly to discuss your needs and to receive a free content writing quote.