As you plan your company’s content marketing strategy for 2022 and beyond, you might be ready to focus on new formats like TikTok and invest more money in video production and related expenses, but don’t neglect the power of blogging. While blogs represent one of the earliest forms of online marketing, they still remain a vital part of any successful content plan.

Here are the best business blogging statistics to illustrate the importance of publishing online content for your brand.

 

1. Business blogging can boost website visits by 55%.

This stat from Hubspot highlights the importance of blogging for your brand to drive online traffic. Not only does this method increase website visitors through promotions, but it also improves performance in organic search. Simply put, business blogging statistics show that more people will connect with your company’s online presence if you have a blog.

 

2. 88% of brands outsource their blogs to professional content writers.

According to Findstack, the vast majority of people who publish business blogs have moved away from the DIY approach. Many marketing managers and small business owners find they can free up their time for operational pursuits by outsourcing content. Remember to budget for images when you invest in custom content. Orbit Media reports that 42% of bloggers whose posts have at least 10 images say they see very strong results, compared to just 15% of those who rely on a single image.

 

3. 77% of business bloggers report a return on investment.

The dollars your company budgets for content will almost certainly drive ROI. Orbit Media surveyed people who blog for business and found that 55% reported results and 22% reported strong results. Only 9% said they were disappointed by the value of their blogs, while the remaining 14% said they hadn’t measured or weren’t sure about ROI.

 

4. 33% of bloggers who report strong results spend at least 6 hours per post

According to business blogging statistics from Orbit Media cited above, the amount of time spent writing and editing each blog post correlates with strong ROI. Only 14% of those who write a post in just one to two hours are similarly satisfied with the return they receive from this aspect of content marketing.

 

5. 83% of top-performing blogs track KPIs

If you want to learn from the best business blog out there, start tracking key performance indicators. This survey from Content Marketing Institute also found that 59% of business bloggers say they do a very good or excellent job of tracking ROI, which skyrockets to 84% for identified top-performing content creators.

 

6. 70% of users want to read custom online content about brands

According to data from Demand Metric, 68% of respondents also said they spend time online reading about companies and products that interest them. Like many business blogging statistics, these numbers illustrate the importance of using online content to educate and entertain your target audience.

 

7. An average blog post takes 4 hours to write.

The business blog statistics from Orbit Media indicate that content creators spend 3 hours and 55 minutes writing a standard-issue blog post. Using this estimate as a benchmark can help you determine how much time and money your organization should dedicate to blog writing, whether you plan to use internal or external team members for the task.

 

8. 59% of online shoppers research purchases with a Google search first

This insight from Think With Google reveals the importance of paying attention to search engine optimization. The better your SEO, the easier it will be for these searching shoppers to find and buy your products and services. Have an in-person location? 74% of surveyed shoppers said they search Google for information about the store before visiting in person.

In another report, Google notes that the number increases to 89% for business to business buyers. Among this group, 42% say they use their mobile devices to investigate and complete work-related purchases, so don’t underestimate the power of responsive design.

 

9. Blogging can boost leads by 126%

Hubspot reviewed the content creation activities of more than 2,000 marketing professionals over a six-month period to learn more about lead generation. Companies that blogged saw lead growth of 165% over that timeframe compared to just 73% for non-blogging businesses. If you want to expand your marketing funnel, building a blog can support that objective.

 

10. 88% of brands that successfully blog prioritize audience needs over promotional objectives

Informational posts that don’t overtly promote a product or service tend to perform better with readers, according to the above-cited study from Content Marketing Institute. Conversely, only 50% of survey respondents who said they had the least successful results from blogging put reader preferences above promotions.

 

11. Content marketing provides triple the leads of traditional marketing at just 38% of the cost

Another one of the business blogging statistics published by Demand Media illustrates the value of blogging and other forms of content for your brand. Consider shifting your spend from tried-and-true marketing tactics to allocate a larger percentage to content if you want to revitalize your organization’s approach and save money.

 

12. The average first-page site on Google has 1,447 words.

Backlinko analyzed data from thousands of websites that appear of the first page of Google search results to obtain this valuable nugget of information. They also found that in most cases, the top-ranked page on the first page of website rankings had 3.8 times more backlinks on average than pages 2 to 10 on the list.

 

13. Blogs can increase your site’s inbound links by 97%.

Do you want to improve the authority of your brand? When other websites link to your content, it boosts the trust of your audience and your status as a knowledgeable source in your niche. This statistic from Hubspot shows that a blog can help you achieve this common marketing objective.

 

14. 10% of blog posts see steadily increased traffic over time.

Quora Creative refers to this type of content as a compounding blog post. While 10% may not seem like a lot, these posts create as much traffic as six standard posts and generate nearly half of the total traffic to business blogs. By the same token, certain power posts, which represent just 1.3% of published blog posts overall, make up an incredible 75% of social shares.

 

15. 32% of bloggers who report strong ROI post regularly

The business blogging statistics gathered by Orbit Media found that bloggers who see strong results tend to post two to six times each and every week. In comparison, only 10% of sporadic posters and 6% of those who post fewer than once a month saw similarly strong results.

 

16. Long-form blog posts attract 77% more links

Consider going long with your blog posts according to blog statistics for business from Backlinko. However, this approach only works for content ranging from 1,000 to 2,000 words, since the number of links tends to decrease for both shorter and longer posts. You may also want to expand your headlines, since links also increase by nearly 77% for blogs with 14-to-17-word titles. Keep in mind that blog length isn’t an exact science; for example, Hubspot says the ideal post is 2,250 to 2,500 words.

 

17. Only 15% of brand bloggers post every day

This number from Quora Creative’s business blogging statistics showcases an opportunity gap for companies that can commit to daily posts. While few businesses post every day, 60% of business bloggers who adhere to this practice report a very strong return on their content investment.

 

18. Frequent posts increase lead generation by 450%

Do you want to attract prospective clients with your blog posts? Business blogging statistics from Hubspot suggest that you should post at least 16 times a month to achieve this impressive boost in lead generation compared to bloggers who publish four or fewer monthly posts.

 

19. How-to articles represent 76% of blog posts

While the how-to content format is the most popular among marketers, business blogging statistics from Orbit Media indicate that how-to articles have the lowest return. On the other hand, while only 24% of marketers rely on “round-up” articles, this catch-all format drives the highest return, suggesting its popularity among blog readers.

Backlinko looked at social sharing across different blog formats. These business blog statistics found that list posts were the most popular for this purpose. Users shared them with friends and followers 218% more often than how-to posts and 203% more often than infographics.

 

20. Businesses that blog increase marketing ROI by 1,300%

If you aren’t already blogging, what are you waiting for? Hubspot reports that companies with an active blog see 13 times the return on their marketing dollars than businesses that don’t bother to blog. While it can seem like a heavy lift, outsourcing content production often pays for itself when brands realize the potential ROI of blogging.

 

Use These Business Blogging Statistics To Your Advantage

These business blogging statistics offer key insights about how you can better position your business for success by publishing quality content in 2022. Perhaps that’s the most convincing evidence of the fact that blogs work.

Most measures indicate that 95% of businesses have a blog in 2022. Don’t let this effective strategy pass you by, use our blog writing services to provide quality SEO content that you can rely on.

It is safe to assume that the internet has forever transformed marketing activities. In the past, businesses would go after the masses. Ads and campaigns aggressively sought potential buyers. Radio, TV, newspaper, billboard and magazine ads shouted, “Come buy from us; we’re the best!” People grew weary of the bluster.

Today’s consumers don’t want sellers to pursue them so forcefully. As a result, most people tend to ignore the advertisements companies continue to pump in their direction. So, how does the honest merchant reach out to all those potential buyers? If you’re smart, you let the customers come to you. And you accomplish this miracle of the modern age with an activity still shrouded in mystery to some extent. It’s called search engine optimization or simply SEO.

When you publish useful written information online related to your offering in the form of blog posts or articles, motivated buyers will try to find and read it. Not only that, but consumers will also factor in your material when they are weighing their purchasing options.

 

SEO: The Path to Your Doorstep

Now, for the tricky part. How do you make it easy for the people seeking information to find yours in the sea of billions of blog posts and other online content? That’s where SEO comes into play. SEO is a special kind of writing. It employs techniques that allow people searching for phrases related to their upcoming purchases to find you, read what you have to say and hopefully become a customer.

SEO is relatively simple to understand, but it’s not so easy to do. It takes a combination of solid writing skills, technical knowledge and a willingness to stay current with all the new trends and search engine algorithms. Since good SEO writing is such a specialized skill, many business owners and marketing directors seek out SEO writers for hire to help them with this crucial part of their business.

 

I’ve heard a lot about SEO lately. But is it really all that important?

Yes, yes, it is.

You’ve heard so much about SEO because it is a vital component for business success.

 

I’m pretty busy right now, so is there just a generic turnkey solution I can pay for and forget?

The short answer is “no.” The truth is that SEO will require some thought and work from you, the business owner, to make it work. The good news is that you can find ways to reduce the burden of creating effective SEO content. For example, you can outsource the writing or the technical aspects of SEO, or both. But you still have to be involved in the process.

 

Your Search for SEO Writers for Hire Begins

This next section will look at places where you can find SEO writers. Your pursuit strategy, or combination of approaches, will depend on factors such as:

1. Size of your venture
2. Budget
3. The amount of time you have to spend on SEO
4. Your experience hiring and managing people
5. What you are trying to accomplish

So, as you move through the information, remember that a single solution doesn’t exist. Instead, you can hopefully use the knowledge you gain here to create a strategy for finding the best fit for your situation.

 

Job Listing Sites

Job posting sites have been around since the beginning of the internet, and they are still legion. Today, different sites cater to individuals seeking various employment situations. For example, traditional hiring sites mainly seek applicants looking for a formal job.

 

Looking for an Employee?

These sites can be helpful in your search for SEO writers for hire if you plan to bring someone into your company as an employee. If your need for an in-house writer justifies it, and your budget supports the notion, hiring a full-time writer has the benefit of offering you more control of your content. Check these sites out to see how their pricing structure works for placing a job notice for your company.

• Indeed
• ZipRecruiter
• Monster
• Linkedin ProFinder

Using these sites to find an employee requires you to spend money, but you get several advantages in return. Primarily, you will get access to applicants who have the qualifications to create top-notch SEO content for your company. You could also use job sites to find someone with less experience and train them to write for your company.

 

Need a Freelance Worker?

The “Gig Economy” is in full swing, and many sites have sprung up to help aspiring freelance SEO writers for hire. If you feel that you would benefit more from engaging writers on an as-needed basis, you’ll definitely want to take a look at these and other similar sites.

• Fiverr
• Freelancer
• Upwork

One drawback to using freelance sites to recruit a writer is that you will have so many to choose from that it can be hard to vet them properly. Therefore, you need to create a detailed strategy and learn as much as you can about SEO.

In addition, you will have to sink some of your time into developing an effective SEO plan for your company. Still, you’ll be glad you did when you learn how to find writers who can supercharge your SEO campaign.

 

More Sites for Finding SEO Writers for Hire

The list of online hiring sites and freelancer databases keeps growing. Fortunately, the sites are becoming more specialized, and many exist that focus specifically on helping you find writers. Here are a few examples, but there are many more.

• Constant Content
• Scripted
• Contently
• Skyword

Keep in mind that crossover on job types exists on all these platforms. For example, you can find someone wanting to work as a freelancer on Indeed and those who would jump at the opportunity for a full-time position on Fiverr.

 

Work-At-Home Trend

Also, remote work has never been more popular. It’s becoming the preferred method of working for many writers, whether they want to work full-time for your company or do freelance work for you. Here are a few examples of sites that serve the work-at-home crowd that you may wish to include in your search.

• Working Nomads
• FlexJobs
• Virtual Vocations

Hiring sites are brimming with SEO writers for hire. Some are so-so and desperate for work. Some are at the top of their fields, too busy to work for you. They just want to keep their names out there in case a better opportunity comes along.

Using job sites can be a great way to find writers, but you will have to put in quite a bit of work screening applicants to find the ones who can do what you need them to for a price you are willing to pay.

 

Social Media Sites

In addition to job posting sites, social media sites are an excellent way to find writers. Writers tend to interact with other writers. If you can reach a few with your requirements, they will usually share the opportunity with other writers if it doesn’t happen to be a good match for them. Explore some of the many writer groups on these platforms and see what you find.

• Facebook
• Twitter
• Linkedin
• Reddit

Similar to using freelance sites, social media sites will require you to sort through numerous applicants and potential candidates. It’s time consuming, but worth all the effort if it leads you to a website content writer who can create effective SEO content for your company.

 

Your Personal and Business Networks

Even in this age of access to instant global communications, the old ways still sometimes work the best. For instance, talk to your friends and business acquaintances. Find out if they use SEO writers for hire and, if so, how they found them.

Someone in your circle may even have the name and contact information of someone they think would be perfect for your project. You might be surprised how quickly this method sometimes works for locating the ideal candidate.

 

Your Competitors

Relax, we’re not talking about doing anything unethical. We’re just suggesting that you look at what your competitors are doing for their SEO content. Do they have in-house writers? Are they posting blogs with a writer’s by-line? Maybe they are hiring freelancers or doing the writing themselves.

Whatever the case may be, checking on your competitors’ actions could help guide you in the right direction. Just make sure that you come up with a plan to best their efforts with your own.

 

Agencies (From Turnkey to à la Carte)

If you are pressed for time and need to offload the tasks of finding and vetting writers, you may want to consider turning to an outside agency for help. These companies could be full-scale advertising agencies or freelance consultants that can assist you with just the areas in which you need help. The range of available agency types could consist of any related services in between.

BKA Content is a full-service content shop. Our content creation services go beyond offering you a website content writer and can meet you where your needs lie. We offer blog writing subscriptions, managed writing services, self-serve writing services and more to help you with all stages of your SEO strategy. Consider contacting us; we would love to hear from you today to discuss your needs.

Is blogging dead?

This is likely not the first time you’ve found yourself asking this question, and it probably won’t be the last. With much bigger things going on in the media these past couple of years — and with many companies seemingly more focused on the shift to remote work than anything else — discussions regarding the advantages of blogging for business have trickled off. The silence regarding the subject may concern you, but worry not.

Blogging maintains a secure role in the B2B and B2C landscape and, for companies that engage in consistent blogging efforts, it gives them a competitive advantage. We’re not just saying this to advance our own interests, either.

There are dozens of statistics that support our assertion. You can use the data to not only blog on with confidence but also to guide your future content marketing efforts.

 

 

To understand the full benefits of blogging, it may help to look at the numbers. We have split the data into separate categories based on how you can use it. So, without further ado, check out the top data-backed reasons you should maintain or increase your blogging efforts in 2022.

 

1.  Businesses that blog consistently are 13x more likely to achieve a positive ROI than those that do not

If you have a limited marketing budget, know that blogging is one of the most effective and cheapest ways to advertise your business. Businesses that blog are 13 times more likely to achieve a positive ROI for their efforts than those that do not.

Moreover, websites with active blogs have 434% more indexed pages and 97% more inbound links than those that don’t. Inbound links boost a website’s authority, which is a major page-ranking factor. More indexed pages means more opportunities to rank.

 

2. Businesses with active blogs receive 55% more visitors

The whole purpose of maintaining a website is to attract new and existing customers. With more visitors, you have increased opportunities to generate high-quality leads and convert them into paying customers. Consistent blogging can help you attract as many as 55% more visitors than if you were to cease your efforts.

Worried about how to produce that much content consistently? Our monthly SEO packages are the perfect solution.

 

3. As of January 2022, 600 million blogs exist on a global scale

To understand the sheer magnitude of blogging, it may help to know that, as of January 2022, 600 million blogs existed worldwide. Every year, those blogs post a combined 3 billion new articles. This amounts to approximately 8.28 million blogs per day and 5,750 blogs per minute. What these numbers should tell you is not only that blogging is alive and well, but your competitors are also blogging so you should be, too.

Where are people blogging, though? Tumblr alone is home to 540.4 million blogs. WordPress sees 70 million new blog posts monthly and approximately 77 million new comments.

 

4. Approximately 91% of marketers use blogging as the basis of or to complement their other marketing efforts

As of 2018, as many as 85% of B2C marketers and 91% of B2B marketers were using a blog as the foundation for their marketing efforts or to complement additional marketing efforts. That same year, 55% of marketers said they planned to make blogging a top marketing priority, 57% said they planned to increase blogging efforts and 96% said they expected to increase their content marketing budgets in 2019. If any statistics can affirmatively answer your question, “Is blogging dead?” these are it.

 

5. 70% of consumers prefer to learn about a company through a blog rather than an advertisement

 

If you’re not yet sold on the advantages of blogging for business, consider audience preferences. According to DemandMetric, 70% of consumers would rather learn about a company through a blog than a traditional advertisement. There are several other stats that support this overreaching one:

• 80% of people appreciate learning about a company through custom content.
• 68% of people say they read content from brands they like.
• 70% of readers claim to feel more connected to a brand after reading its content, while 82% feel more positive about a brand that publishes custom content.
• 90% of people find custom content useful, and 60% feel inspired to make a purchase or take the desired action after reading custom content.

Finally, it may help to know that 86% of people skip TV advertisements. While TV advertisement may not be in your company’s budget, this final stat encompasses consumers’ true feelings about traditional advertising.

 

6. 60% of internet users engage with blogs weekly

Though it took a while for the world to take blogs seriously, today, the publications have become a main source of information for most people. Now, 60% of the global population engages with at least one type of blog weekly. A stunning 39% engage with blogs thrice weekly, and 10% read blogs four to six times per week. Another 11% of consumers read and engage with blogs daily.

 

 

 

Blogging Statistics To Guide Your Approach To Blogging

Now that you know the “why” and “what” of blogging, it’s time to discuss the “how.” Use the following statistics to inform your content marketing strategy.

 

13. Compounding blog posts contribute to 38% of blog traffic

Per one study, just one in 10 blog posts is a compounding blog post. Despite this dismal statistic, compounding blog posts account for 38% of the total global blog traffic.

What is a compounding blog post, though? According to HubSpot, a compounding blog post is one whose traffic increases over time rather than decays. The traffic on a non-compounding post, on the other hand, surges upon publication but only declines from there. Though a single compounding post may not be a blockbuster hit on its opening weekend, it can generate as much traffic as six decaying posts within just six months of its publication date. The number of visits on a compounding post can continue to grow for years after its publication.

HubSpot provides a detailed how-to for creating compounding posts.

 

14. Bloggers today spend roughly 4 hours creating each post

One way in which to create a compounding post is to spend time on the writing process. Eight years ago, the average amount of time bloggers spent on blog creation was 2.5 hours. Today, that time commitment has increased by 63%, to three hours and 55 minutes.

Additional research reveals that bloggers who spend more time on the writing process see better results. For example, 31% of bloggers who spent six or more hours on a single article were satisfied with the ROI of their efforts, compared with just 14% of bloggers who dedicated less than one hour to the writing process.

 

15. Daily blogging yields the best results

How frequently should you be blogging to realize the full advantages of blogging for business? The answer depends on how many resources you have to dedicate to the task. However, studies show that daily posting yields the best results.

Of course, most SMBs do not have the time nor the manpower to post daily. For this reason, only 18% of bloggers admit to posting that often. Yet, if you can afford to do so, more frequent publishing is better.

Businesses that blog at least 16 times per month generate 3.5 times the amount of traffic and 4.5 times more leads than those that publish between zero and four times per month. Of the companies that post several times a week, 21% say they see “strong results.”

Be wary of inconsistent posting, however. When you publish at irregular intervals, you can unwittingly contribute to the decline of your blog’s performance by as much as 15%.

 

16. 30% of companies that refurbish their blogs see better results

What if you don’t have time to create new blogs for publication multiple times a week? Consider breathing new life into old articles by refurbishing them. As many as 70% of bloggers use this technique and, of those, 30% say their articles perform better the second time around.

 

Blogging Is Alive and Well, But Is Yours?

Blogging is not dead, and the advantages of blogging for business are still there. In fact, as consumers desire more information from the brands with which they do business, the benefits of blogging will only continue to grow.

If it’s been a while since you’ve contributed to your blog for whatever reason, take steps to change that today. If you need help, invest in our blog writing services to begin building up your content library.

Blogging Statistics To Guide Blog Creation

In addition to helping you feel confident that blogging is not, in fact, dead, we want the stats we present to you to help guide your efforts in some way. We want you to understand not just why you should be blogging but also, how you should be going about it.

 

7. The perfect headline is 6-13 words in length

The headline you choose for your blog article can make or break its success. According to the data, your headline should be of a certain length and style. The perfect headline length is between six and 13 words, which amounts to 50 to 60 characters. If the title is too long, or if it’s not catchy, there is little chance internet users will click through to read it.

Certain types of headlines perform better than others. For instance, question headlines receive 23% more shares than non-question headlines. Headlines that utilize numbers and facts receive 206% more clicks than those that do not. By simply including a colon or hyphen in your headline, you can increase your click-through-rates by 9%. For more advice on how to create clickable headlines, check out our article, The Art of Creating Attention-Grabbing Titles.

 

8. The average length of page-one blog posts is 1,447 words

Several statistics reveal that longer blog posts increasingly outperform those that are 500 words or less (the old standard). The average length of blog posts that rank on the first page of the SERPs is 1,447 words. However, the optimal blog post length is much higher.

In some industries, such as finance, the optimal blog post length is between 2,250 and 2,500 words. Blogs with wordcounts that fall within this range receive the most organic B2B traffic.

However, 54% of marketers reported that they see the best results with blogs that have 3,000 or more words. An additional 40% of marketers said they generate promising results with blogs of between 2,000 and 3,000 words. However, only 11% of bloggers who regularly publish short-form articles — meaning, those with 500 words or less — revealed they are happy with their results.

 

9. Long-form articles generate more than 75% backlinks and 9x more leads than short-form blogs

One of the advantages of blogging for business is that it helps generate organic traffic via several means, one of which is backlinks. Long-form articles generate as much as 77.2% more backlinks than short-form ones.

More organic traffic means more leads. Long-form articles help websites gain 9x more leads than websites that focus their efforts on short-form blog creation.

 

10. 34% of people desire how-to posts and 60% of older adults want more news-based articles

People are becoming increasingly picky about the types of articles they want to see. Given that 80% of Google searches are informational, tutorial and how-to posts are the number one type of article people want to see. The data backs this assertion up.

When asked why they read blogs, 34% of respondents said it was to learn how to do something or to become informed on a given topic. Just 20% of respondents said they read blogs for entertainment purposes, 12% said they read them to catch up on industry trends or news, and 4% said they hope to learn more about a product or brand via blogs.

The types of blogs people want to see vary between demographics. For instance, nearly 60% of older adults said they desire more news-based articles whereas Millennials prefer more social content and video content.

 

11. 77% of marketers publish how-to articles

If you hope to use your blog to set yourself apart from the competition, it’s important to know what type of content your competition is posting. Slightly more than three-quarters of marketers are giving people what they want in the form of how-to articles. With listicles being the second most popular type of article consumed, 57% of bloggers publish list posts. Another 47% cater to older adults by publishing articles that focus on industry trends and news, and 43% publish eBooks and long-form guides.

 

12. 39% of bloggers use 10 or more images in their publications

Humans are visual creatures, so it makes sense that online content with photos performs better than content without visuals. While not a blog statistic per se, one study shows that 93% of the top-performing Facebook posts contain imagery. HubSpot attributes this to the “picture superiority effect,” which basically states that images encode information onto our memories in a more concrete way than text can.

It appears that most bloggers understand the significance of imagery in marketing. As many as 90% of marketers include imagery in their blogs posts, with roughly 40% saying that 10 or more images yield the best results. Another 37% incorporate contributor quotes, and 54% supplement their images with visual statistics.

The takeaway here is that imagery matters. Check out our blog to learn how to use images more effectively in your marketing.

 

 

Blogging Statistics To Guide Your Approach To Blogging

Now that you know the “why” and “what” of blogging, it’s time to discuss the “how.” Use the following statistics to inform your content marketing strategy.

 

13. Compounding blog posts contribute to 38% of blog traffic

Per one study, just one in 10 blog posts is a compounding blog post. Despite this dismal statistic, compounding blog posts account for 38% of the total global blog traffic.

What is a compounding blog post, though? According to HubSpot, a compounding blog post is one whose traffic increases over time rather than decays. The traffic on a non-compounding post, on the other hand, surges upon publication but only declines from there. Though a single compounding post may not be a blockbuster hit on its opening weekend, it can generate as much traffic as six decaying posts within just six months of its publication date. The number of visits on a compounding post can continue to grow for years after its publication.

HubSpot provides a detailed how-to for creating compounding posts.

 

14. Bloggers today spend roughly 4 hours creating each post

One way in which to create a compounding post is to spend time on the writing process. Eight years ago, the average amount of time bloggers spent on blog creation was 2.5 hours. Today, that time commitment has increased by 63%, to three hours and 55 minutes.

Additional research reveals that bloggers who spend more time on the writing process see better results. For example, 31% of bloggers who spent six or more hours on a single article were satisfied with the ROI of their efforts, compared with just 14% of bloggers who dedicated less than one hour to the writing process.

 

15. Daily blogging yields the best results

How frequently should you be blogging to realize the full advantages of blogging for business? The answer depends on how many resources you have to dedicate to the task. However, studies show that daily posting yields the best results.

Of course, most SMBs do not have the time nor the manpower to post daily. For this reason, only 18% of bloggers admit to posting that often. Yet, if you can afford to do so, more frequent publishing is better.

Businesses that blog at least 16 times per month generate 3.5 times the amount of traffic and 4.5 times more leads than those that publish between zero and four times per month. Of the companies that post several times a week, 21% say they see “strong results.”

Be wary of inconsistent posting, however. When you publish at irregular intervals, you can unwittingly contribute to the decline of your blog’s performance by as much as 15%.

 

16. 30% of companies that refurbish their blogs see better results

What if you don’t have time to create new blogs for publication multiple times a week? Consider breathing new life into old articles by refurbishing them. As many as 70% of bloggers use this technique and, of those, 30% say their articles perform better the second time around.

 

Blogging Is Alive and Well, But Is Yours?

Blogging is not dead, and the advantages of blogging for business are still there. In fact, as consumers desire more information from the brands with which they do business, the benefits of blogging will only continue to grow.

If it’s been a while since you’ve contributed to your blog for whatever reason, take steps to change that today. If you need help, invest in our blog writing services to begin building up your content library.

A blog should be a major component of your overall content marketing strategy if it isn’t already.

There are many answers to the question, “How might a business use a blog?” but perhaps the most compelling are the long-term benefits of blogging consistently over time. Blogging long-term drives huge compounding results.

Therefore, the biggest mistake you can make in your online content strategy is not including a blog at all. But not blogging consistently is almost as bad as not having a blog.

 

What Are the Benefits of Writing a Blog Long-Term?

One of the benefits of writing a blog is that it establishes you as an expert in your field. Consumers often start looking for information about a product they are interested in long before they are ready to buy.

By putting out a blog that continually provides information that is relevant and helpful, you start to establish yourself in the consumer’s mind as an authority on the subject. By connecting with readers through valuable content, you move them to the top of the sales funnel.

Using an SEO monthly package or similar blog writing subscription service can make ongoing blogging easy and effective. An important thing to consider about blogging is that it isn’t just one blog post, it’s a series of posts published periodically throughout the year. This is how you build up a thriving brand that customers engage with.

 

Establish Your Company as a Trustworthy Source

People in the informational stage of shopping are not always ready to buy right away, so it could be weeks, months or even years before they take the next step. However, by providing them with helpful content and useful data when they are still in the informational stage, you’ve established your company in their minds as a trustworthy source.

This makes it more likely that they will remember your company’s name and come to you when they are ready to buy. Therefore, if you’re wondering how might a business use a blog, one way is to establish your credibility within the industry with consumers. The reputation that you build today can continue as long as your business is in operation.

 

Get Compounding Results Over Time

The other long-term benefit of a blog is the cumulative results you can get from quality content, also known as compounding results. If you write a valuable evergreen blog post today, you may see modest results from it tomorrow. But those results can continually increase the longer it remains on your site.

For example, you may publish the blog today, tomorrow it may attract 50 new views. Now imagine that half of the people who read your blog share it with others, and each of those shares generates three new views. That’s 75 new views, plus the 50 who read the post initially upon its publication, for a total of 125 new views within a span of two days after you first published the blog.

If your blog is full of valuable information and optimized for search engine performance through the strategic use of relevant keywords, it may eventually rank on the first page of search results. This means that more people will be able to find it and it will continue to draw more traffic to your site. That’s in addition to the views you get from readers sharing it and from your own efforts promoting it on your social media accounts and in your newsletters.

If the blog post contains topical information that is out-of-date before long, it is unlikely to yield many long-term benefits. However, if it is evergreen content that always remains relevant, it could continue to keep working behind the scenes for you to draw more traffic to your website for many years to come.

How might a business use a blog? To continue to drive traffic to the site and generate leads for you with little effort on your part following the initial time investment.

 

What Are the More Immediate Benefits of Blogging for Marketing?

We have already looked at how might a business use a blog for its long-term advantages. However, blogging can benefit you significantly in the short term as well.

 

1. Drive Traffic to Your Website

We’ve talked about how blogging can be effective at driving traffic to your website and how blog posts can continue to do so for some time. We’ve addressed that this is a possible answer to the question, “How might a business use a blog?” but we haven’t described how that works.

Essentially, adding new blog posts to your site communicates to search engines such as Google that your site is active. As a result, their programming should tell them to keep checking back frequently for new content. More web pages on your site mean more opportunities for your site to be added to the search engine’s index. This increases the likelihood that your pages will eventually show up on the search engine’s results page, hopefully within the first page of results so that people can find them more easily. This in turn drives more traffic to your site.

Even if you have to pay for the content creation initially, driving traffic with organic searches is much more cost-effective than pay-per-click ads. It also helps introduce your company to people who may not have heard of it otherwise.

 

2. Convert Traffic Into Leads

Lots of traffic is a good first step, but it wouldn’t be a very good answer to the question, “How might a business use a blog?” if there wasn’t a way for potential customers to take the next step. However, there is a simple way that blogging can help to move customers down the sales funnel, and that is by adding a call to action at the end of the blog. Here is an example:

A call to action encourages viewers to do something after they have read the blog post and gained the information they were looking for. What you ask readers to do in your call to action is up to you. You might ask them to buy something, take advantage of a free offer, learn more by accessing a free whitepaper or eBook or sign up for an electronic newsletter. Whatever you ask people to do in your call to action, you need to be sure that you include a way to do it by providing a button or a link to take them to a product page, signup page, or order form.

This is a simple answer to the question of how might a business use a blog, but remember that “simple” doesn’t always mean “easy.”  You have to create a call to action that is effective and compelling without coming across as too pushy, which can be off-putting and may have the opposite of the intended effect. Even if you have a really effective call to action, it doesn’t mean that everyone who reads your blog will convert to a lead. That’s why it is important to set a benchmark for a visitor-to-lead-conversion rate that you try to reach for the first month and keep trying to improve on that for every month thereafter.

 

3. Share Your Company News

What more immediate answer for how might a business use a blog than to share news and current events relating to your company? In addition to your evergreen content that is intended to keep generating traffic for you in the long term, you can also use your blog to announce events that you are sponsoring, interviews that you have conducted with industry leaders, new employees you have hired, awards you have won, and case studies that you have participated in.

Some of this type of content may continue to produce compounding results for you in the future. Other posts of this type are ephemeral and will eventually become irrelevant. However, they still have value for you in the short term because they show your audience that there is more to you than just selling products or services and making money. They help to bring out the human side of your brand. Just keep in mind that you can’t take full advantage of compounding results with a blog that’s only company news, so be sure to post plenty of evergreen content in there as well.

 

4. Build Backlinks

When it comes to how might a business use a blog, building backlinks can be both a short-term and a long-term benefit. Also called an inbound link, a backlink occurs when another website includes a link to one of your pages on one of theirs. This tells readers that your site is trustworthy and contains information that is good or at least relevant.

However, the real benefit of backlinks is that it teaches the search engine algorithm that a website is authoritative. Search engines are programmed to always yield the most relevant search results. Therefore, backlinks can help your search engine ranking. In turn, this can drive more traffic to your site.

 

5. Establish a Social Media Presence

Blogging can help you establish a social media presence in one of two different ways.

First, the content can be repurposed for you to post on your own social media accounts, thus helping to solve the problem of what to post. Second, by including buttons that make it easy for others to share your blog posts via social media, you help to drive traffic to your site from another avenue.

 

Why Should You Blog Consistently?

We have answered the question, “How does a blog help your business?” by outlining multiple long-term and short-term benefits. However, it is not enough simply to have a blog, to publish a few posts and call it good. You need to blog consistently according to a regular publication schedule.

Google and the other search engines are always paying attention. If you only post sporadically, or you post a few blog entries and then abandon the blog for months or even years at a time, that tells the algorithms that the blog is no longer active. That, in turn, shows the search engines that the content is no longer relevant. As a result, your ranking on results pages is likely to decrease and your blog is likely to get less traffic, which means that it cannot continue to convert leads or garner backlinks.

While posting more blog posts is generally better, it’s actually more important to post according to a consistent schedule. That way people learn when they can expect new blog posts from you and are ready to consume them upon publication. Therefore, when figuring out how might a business use a blog, you should create a regular publication schedule that you can stick to consistently. This needs to happen even if you are not publishing as often as you would like to. If that means that you only publish once a week, once every two weeks, or once a month, it can still benefit you as long as you are consistent with it.

 

What Are the Challenges Involved in Blogging for Marketing?

While blogging can offer many benefits, it can also create challenges. One of the biggest challenges is the time commitment involved. The average writer can spend up to four hours per day creating a blog post, which could take up over half of your workday. That might be feasible if you only post one blog post per week, but research shows that you can produce a noticeable increase in traffic by publishing at least 11 blog posts per month.

Another challenge is producing quality blog posts. You may be an expert in your particular field or industry, but you may not know much about grammar or about the craft of creating an engaging, readable document. If your blog posts are hard to read because they are poorly organized or riddled with grammatical errors, it hurts your credibility.

 

How Can Professional Blog Services Help You Meet These Challenges?

Because consistent blogging leads to such effective long-term results, it makes sense to work with professionals who have been in the blogging industry for years.

Professional content services work with writers who are well trained in creating error-free content that is optimized for search engines. These writers come from many different professional and personal backgrounds and they produce consistent, high-quality results. You can also create your own schedule for ordering content so that you can take advantage of the benefits of more frequent regular posting.

In other words, you get the same results while making a minimal time commitment. Now that you know how a business might use a blog, learn how a blog writing service like BKA Content can benefit you.

You’ve heard it before and you’ll hear it again: Content is crucial to your marketing strategy and the overall success of your business.

A shift in consumer behavior is the primary driving factor behind this truth. Consumers today are not only more informed than those of the past, but they also expect more from the brands they use.

While there are several ways for businesses to cater to the evolving needs and expectations of consumers, creating and publishing high-quality, engaging and relevant content is one of the best and most cost-effective ways to do so.

But how do you publish and promote content as quickly as today’s marketing needs demand it? One of the most effective and ultimately cost-saving ways to do so is to use a high-quality article writing service. Not sure if this is the right path for you? Keep reading to understand what exactly a writing service can do for you and if it is a good idea for your company.

 

What Can a High-Quality Article Writing Service Do For My Business?

In 2018, more than half of the 200 leading Fortune 500 companies maintained a corporate blog. Approximately 55% of marketers of organizations of various sizes named blogging as their top priority, while a whopping 90% of enterprises claimed to use content marketing tactics. Up there with video and eBooks, blogging is the third most commonly used content marketing strategy.

Companies use content marketing because it works. The internet is a place to learn new information, find answers to questions and improve daily living. With a little SEO and high-quality writing, your business can provide helpful information to interested readers and potentially find new clients and customers.

High-quality article writing services can give you the quality content you are looking for. Instead of taking the time to blog themselves, many companies outsource content that is useful and interesting to their readers.

 

Informative Content for the Win

Although advertisements have their place in any business’s marketing plan, companies can benefit greatly from producing helpful blog posts on a weekly or bi-weekly basis. There are two main reasons why this kind of strategic content can help you:

1. Informational content can convert leads. Once a reader finds the answer to a question or learns something useful, they may recognize the need to buy a product or service you offer. For instance, if you are a makeup company sharing a morning routine guide, you may convince your readers that your under-eye cream is necessary to improve their skincare routine. With the right buttons and links, they can find the product on your website quickly.
2. Informational content can build brand authority. Almost every business can be found online, but in reality, only a few dozen brands in each industry stand out. This is because they are seen as experts in their niche. Your content can help you become an expert in the field. If your blog posts are what readers find to answer their questions about relevant topics, they’ll begin to trust you. As your search engine ranking rises, so does your website traffic. If you manage to answer search queries well, your credibility will also increase.

With these points in mind, it makes sense why top brands choose to work with high-quality article writing services. With informational content, you are not only building your customer base, but you are building brand loyalty as well.

 

Why Is High-Quality Article Writing So Important?

Because content marketing has the potential for great success, there is a large difference between high-quality content and low-quality content. If you’re not careful, you may risk hurting your business more than helping it.

Expert writing takes time and strategy to be the most productive online. That’s why a high-quality article writing service is so useful – these kinds of services know exactly how to write content that meets both SEO and writing standards. Here are few things you should know about effective content marketing articles:

• No one likes reading a giant block of text. Use headings, bullet points and media.
• SEO plays a big part in helping your content get seen. Learn how to use SEO techniques to improve your articles.
• Error-free writing is necessary.
• Each article needs to be relevant to your target market. This requires research and careful organization. Catchy titles and meta descriptions are key players.
• Small articles aren’t enough to compete with other businesses producing informational content. Neil Patel suggests that long-form content that is generally 2000-3000 words gets the most shares and attention on Google.

The list goes on. Unless you have spent years of experience writing SEO content, you may find it a bit overwhelming to create content that does miracles for your business. Outsourcing is a powerful tool, especially if you have a plan to produce lots of content within the next few months.

 

7 Benefits of a High-Quality Article Writing Service

Fortunately, as with any business operation that requires a full-time commitment, you have options. One such option is to buy content from a high-quality article writing service.

Whether you use our managed services, self-service option or subscription-based model, buying blog articles through BKA Content is as easy as shopping on Amazon or heading to your local supermarket.

Affordably priced, our writing services are designed to help you grow your business on a scale that works best for you and your budget. Whether that means ordering one blog article per month or 100, our team has the talent and resources to fulfill your order and, more importantly, realize your goals for blogging sooner rather than later.

Below are seven compelling reasons to put your trust in a high-quality article writing service like ours.

 

1. Save Time

According to the findings of a HubSpot survey, it takes the average experienced writer one to three hours to complete a 500-word article from start to finish. This time does not include topic research, keyword research, article research, optimization or editing, each of which can be full-time jobs in and of themselves. While you might be thinking to yourself that a two-hour time commitment doesn’t seem that bad, remember that content marketing success is the result of consistent efforts.

Statistics show that brands that publish 16 posts per month see three times the amount of website traffic as brands that publish only one or two times per month. Bearing this data in mind, ask yourself, do you have 32 hours to dedicate to writing each month? Chances are, you don’t, but we do.

When you invest in high-quality article writing services, you can outsource all of the time it takes to write quality, engaging blog articles while you focus on other business matters. Moreover, you can count on our team to optimize your content for search engines and run it through editing, all for one fixed cost.

 

2. Reduce Spending

Speaking of cost, money is one of the biggest concerns business owners have regarding outsourcing. It is a common misconception that outsourcing is cost-prohibitive, but the truth is that outsourcing tasks such as article writing is affordable. Not only that, but outsourcing can actually be easier on your budget than keeping the work in-house, as it eliminates administrative costs, HR expenses and other overhead costs.

Moreover, if you buy high-quality articles from the right copywriting services, the ROI potential is significant. For instance, you may spend $200 on blog writing services each month, but, depending on what you sell, just one new client can offset that cost with a single purchase.

 

3. Publish With Consistency

In content marketing, consistency is key. According to McKinsey & Company, consistency is the secret ingredient to a happy customer experience. Forrester backs this claim, stating that consistency is at the heart of any trusting relationship between a brand and its customers. When your brand does anything with consistency — whether it be answering the phone the same way or publishing a new article every Tuesday at noon — you further establish your credibility, build trust and strengthen your reputation.

Whether you choose to write blog articles yourself — or you delegate the task to an existing employee — your content schedule is dictated by your or your team member’s schedule. Some months you may have time to write and publish 20 articles, while other months you may only have time to publish two. The point is, you may struggle to maintain a somewhat rigid schedule on your own, which can harm your brand’s image and reputation.

When you buy content from our high-quality article writing services, you never have to worry about consistency. Whether you order two articles per month or 200, you can count on our team to deliver your order in full and on time, every time.

 

4. Acquire Higher Quality Articles

Because you want your content to be both readable and engaging, investing in high-quality articles can give you the best results. Your employees may know a lot about the industry, but it is can be difficult for them to translate that knowledge into writing that attracts and persuades readers. This is where a high-quality article writing service can greatly improve your content strategy.

With these services, you can expect error-free content that flows well. At BKA Content, writers go through rigorous hiring and training periods and receive quality checks on a regular basis. They must also adhere to strict style guides to ensure consistency across every piece of content they create. The end result is a superior piece of content that is unique and engaging. To have peace of mind that your content is all of these things and then some, you can also invest in add-on editing services for an additional fee.

 

5. Access Optimized Articles

Search engine optimization is an additional measure you can take to help your content succeed online and to ensure that it lands in front of your target audience at the right time. In fact, Databox suggests that 70% of marketers believe that Search Engine Optimization is even more effective than Pay-Per-Click advertisements. This means that organic search results (which rely on SEO) are even more powerful than search results you pay for.

While you can always optimize your content yourself, a trained writer is familiar with SEO best practices and what steps to take to appeal to both the search engines and your readers. With our high-quality article writing service, we work according to your needs. We train writers to work with keywords, meta descriptions and proper SEO formatting, all while creating energetic writing. Let us know what you want, and we’ll deliver content that can sweep readers and search engines alike off their feet.

The bottom line is that you want to get every edge you can get against your competitors. By strategically using SEO in your content, you can improve your search engine rankings immensely and stand out when readers search relevant topics to your industry.

 

6. Work With an Organized Business

There are many options when searching for high-quality article writing services, such as freelancers and in-house writers. While both can produce great content at the quality level you require, it also entails more time and attention on your part.

The hiring stage can be the most tiring, especially when you want to get content written ASAP. With freelancers, you will likely go through dozens of candidates before you find one that matches your budget and writing style. You may have to commission samples and negotiate sales prices, which takes even more time and careful planning.

At BKA Content, we do the hiring for you. As mentioned above, we take writers through meticulous training before they start writing base-level content. Once they pass training and get familiar with the style of writing, they have the option to move up to higher-quality teams with additional training. We also give quality checks periodically to maintain the overall writing quality of writers and stop the formation of any bad grammar or formatting habits.

 

The Benefit of Managed Services

For big content projects, you work closely with a manager who picks qualified writers for your team. The manager will connect with the writers, ask questions specific to the content and make sure the work is completed on time.

Relying on this structured system reduces the responsibility on your shoulders to find good writers and help them understand your content needs. Additionally, you get access to a whole team of original perspectives. A high-quality article writing service is a team of professional writers that partners with you, and that makes all the difference.

 

7. Never Run Out of Original Content

Because your niche is specific, this gives you the ability to focus on key parts of your industry in each piece of content. This is a great way to attract readers, especially if there isn’t a lot of content out there concerning your industry.

However, this can make brand topics extremely limited, especially after you cover the basics of the niche. After writing dozens of blog posts, writer’s block can set in, and you may catch yourself writing the same thing repeatedly. This can be a content marketing nightmare, as duplicate content can damage your reputation and Google rankings.

When you buy website content from a reputable article writing service, you get access to dozens, if not hundreds, of experienced writers who are ready to breathe new life into stale topics. You supply the topics and keywords, and in return, writers from a variety of backgrounds craft original content that adds a different perspective to the topic. This gives you a plethora of content that is both useful and original, and you get the benefit of never running out of things to write about your industry. When a team takes on a topic, you can get more content and spark less frustration than you would with a single in-house writer or freelancer.

 

Work With a High-Quality Article Writing Service Today

Save time. Get fresh content. The benefits of working with a high-quality article writing service can’t be ignored. If you are planning on producing content for your website, get the best quality of work at a reasonable price. Here at BKA Content, we work with businesses large and small and can accommodate all your content needs. Learn more about the types of content you can purchase at our Content Shop.

Do you have questions or additional benefits of article writing services? Drop them in the comments!

Running a business is a big undertaking. Managing every facet of operations can be daunting, especially in areas out of your professional comfort zone. This is one major reason to outsource blog writing, but we want to get into it. Why is outsourcing such a great option for a company like yours?

Why Outsource Your Blog Writing?

Digital marketing is an area that can be difficult to tackle alone. Content marketing plans are imperative in this internet age, and blogs have become a huge part of these strategies. If you’re not a writer (or don’t have one on staff), you may quickly get left behind in this crucial strategy. As the digital world revolves faster each day, it may be time for your company to outsource blog writing to professional content creators.

But before we get into that, let’s take a look at the major reasons to engage in blog writing for your business in the first place.

The Far-Reaching Impact of Good Blog Content Writing

A succinct, analytical definition of a blog describes it as an internet document set up in the form of an ongoing diary with the most recent entries listed first. However, its role is far more complicated and important than that makes it seem. Digital marketing guru Neil Patel describes blogging as a long-term relationship that, if constantly maintained, can yield rewards—lots of them:

Blog Writing Increases Brand Awareness

Despite whether you outsource blog writing or write it yourself, when you post quality blog content regularly—at a minimum weekly—your brand becomes more recognizable to potential customers. Blogs are prime areas for using SEO tactics such as including strong keywords to boost your rankings in Search Engine Results Pages. The higher you are ranked, the easier it is for search engine users to find you in the busy world of the internet.

You can use blog posts to explain your product or service, describe how it works, and offer suggestions for the best ways to utilize it. The more people know about your brand and what it offers, the more likely they will be to remember it and think of it the next time they are ready to make a purchase.

Blog Content Writing Helps Build Authority

A blog allows you to set yourself up as a knowledgeable expert in your specific niche. Craft your blog posts well and keep them rich with details and unique information that readers will not find from other sources. Give your audience value and a reason to keep coming back, reading the content you publish, and sharing that content with others.

Be sure to respond in a timely manner to comments, questions, and complaints left on your blog posts. When people feel they are considered important and that their communication matters to you, they are more likely to develop a sense of loyalty to you and your brand.

Well-Written Blogs Aid in Promoting Products and Services

Customers and potential new clients enjoy unique and interesting ways to interact with you, such as contests, games, and special promotions. They also appreciate informative events such as question-and-answer sessions. Your blog can be the perfect platform for this back-and-forth by including links to contests and promotions and providing space for comments and discussion.

Consider posting interviews you conduct with experts in your specialized area or do regular posts of FAQs highlighting the questions you get from customers and answering these common inquiries for everyone who accesses your blog. These sorts of blog posts offer readers added value and can help build an audience and expand the one you may already have.

Blog Content Writing Drives Traffic to Other Pages on Your Website

Blogs can provide a natural segue to other areas of your website. The longer visitors stay on your website, commonly called the Average Session Length, the more successful you will be in engaging them. Interested people may return to your website, which is another sign of success. These people also may share your website with others who could eventually become customers. A good blog provides a great way to tell people what they will find on your website and make it easy for them to reach areas that interest them with relevant links.

Blog Writing Can Help Build Backlinks From External Sites

For this to work to your benefit, you need to communicate with other website owners who offer services or products related to your own. Build a relationship with them and ask them to link back to your website from theirs. A link of this sort is called a backlink. When a successful website owner links back to your site, this helps your search engine rankings and can lead to increased traffic and potentially to new sales.

The only way you’ll get other business owners to link back to your blog posts is if you offer something really valuable and informative to their reader base. You could either write a guest blog post for that business owner to include on their own blog or pitch to them the value of linking from one of their blog posts to yours. The better your blogs are, the easier this strategy becomes.

Why Outsource Blog Writing?

Business managers and owners make an effort to bring in dedicated content professionals because they understand some of the points discussed above. Bottom line: high-quality blog posts published regularly bring the best results. If you are not experienced with current best practices, or if you do not have time for creating well-written, thought-provoking, search-engine-optimized articles, it may be time to hire someone to write blog posts for you.

Hiring an individual or a content company with writing and search engine optimization expertise to produce quality blog material for you can be an important part of a sound business plan. Content veterans with time to research and carefully craft pieces in line with your business persona can help you achieve important sales goals without demanding more of your time. When you outsource your blog writing to the right partner, the benefits quickly become clear:

Outsourcing Article Writing Saves Time

It generally takes 2-3 hours to write a 500-1000 word blog post. Ain’t no business owner got time for that! You need to spend time working on the things that make your business great in order to survive long-term. The answer is to hire someone to write blog posts for you who has dedicated themselves to the craft of writing. They’ll likely be able to say it better than you could while saving you a ton of time in the process.

Outsourcing Blog Writers Saves Money

It makes sense that saving time also saves money, but typically you’re the highest-paid worker you have on staff. Outsourcing article writing to professionals who can do it quickly and expertly will save you money over what you’d have to pay yourself – which is likely much more than you’d pay bloggers for hire.

Not only that, but if you decide to use an agency for content outsourcing, you could also benefit from account management. In this example, you’d likely be able to set the blog writing campaigns on autopilot and avoid the stress, costs and communication that comes from vetting, hiring, training and managing multiple freelance writers concurrently.

Outsourcing Blog Writing Increases Diversity

If you’re writing all your own blog content, you can only ever pull from your own experience and knowledge. When you have large projects, or you have products and services that appeal to multiple target markets, you can benefit greatly from getting bloggers for hire who already have experience or knowledge in those fields.

For instance, an outdoor company may sell skis, snowboards, hiking boots and camping gear. To think that all of those things apply to the exact same people would be a big mistake. Instead, you could outsource your blog writing for each of those target markets to individuals who know, understand and have a passion for each of those things. Your ability to reach your audience will be increased by pulling from the diversity of a wider net of blog content writers.

The Biggest Reason To Outsource

Let’s face it: The biggest reason why you should outsource blog writing is that it makes sense. Consider your options today.

From celebrities to street fashionistas, clothing and accessories have long been a favorite among people looking to express themselves and show off their personal style.

In fact, according to the job board Zippia, the fashion industry is worth $1.2 trillion as of 2022. If you own your own fashion company, it goes without saying that you’ll have lots of competition when you’re trying to bring in and retain customers. To keep your footing, you need to learn how to grow your fashion brand.

Learn How To Grow Your Fashion Brand With Digital Marketing

The digital world is here to stay. Statista states that more than 230 million people in the United States shopped online in 2021, and that number is only expected to grow. If you want your fashion company to thrive, it needs to have a strong online presence that includes a professional website, an informative blog, and a personal social media presence.

Building a Professional Website

Research platforms that help you create online stores, comparing features until you find the one that best suits your needs. When it’s time to build, work on your logo and your imagery. Your website should have a high-quality, recognizable logo of your company’s name. It also needs professional-quality images of the products you sell, which helps to create a good shopping experience.

Write With Search Engine Optimization in Mind

Remember to write in-depth product descriptions for each item for sale. Focus on SEO to help them come up in search results. Use a combination of keywords that people search for often as well as keywords that don’t have as much competition. They should appear naturally in the text of posts as well as in the titles and metadata.

Avoid product descriptions that use passive voice or that have long or overly flowery sentences. Remember that you’re ultimately writing for humans, not the bots. Don’t stuff the keywords or write with overly promotional language.

Include Relevant Pages on Your Website

After you set up shop, consider how to grow your fashion business with other website elements. A home page that provides a brief description of your company and focuses on new trends in the fashion world is a necessary start.

To go into more depth about how your company came to be, include an “about” page. A contact page is vital as well. It should provide your company’s name, physical address (if there is one), phone number, and a contact form.

Creating an Informative Blog

Fashion blogging has been popular for well over a decade and is essential for any fashion business owner who wants to learn how to grow a fashion brand. A strong blog contains a variety of content:

• Long-form content (1,000+ words)
• Short-form content (300-500 words)
• Industry news, tutorials, reviews, and a range of other related topics
• High-quality video and images

An important part of writing a blog that shows your professionalism is research. Determining which topics are trending in the industry, researching the most used keywords, finding supporting sources, and writing the content itself are time-consuming tasks, but you don’t need to do it alone.

Outsourcing your content writing needs to a company such as BKA Content allows you to rest assured that your blog has a steady supply of engaging, high-performing content, even when you’re focused on the other aspects of running your business.

Maintaining a Personable Social Media Presence

Your online presence goes beyond a website, which can only do so much when it comes to bringing in new customers. The real key to digital marketing is social media. At a minimum, your brand should have a presence on Facebook, Instagram, and TikTok.

Use Facebook to build a page where you provide information about your company and a link to your website. Instagram is best for posting new products, lookbooks, and even pictures of your customers wearing your products (with permission). Don’t skip TikTok, either. Use it to let people get to know the faces behind your brand.

Interacting with your followers is a key takeaway when it comes to learning how to grow your fashion brand. Answer comments and questions, respond to direct messages, and even visit the pages of some of your followers and interact there as well. The more human your company seems, the more likely it is to draw in new customers.

Harness the Power of Influencers in the Fashion Industry

Social media influencers were practically unheard of just a few years ago, but today more than 50 million people around the world consider themselves to be influencers. An influencer is someone who has a strong social media following and uses their platforms to review products for businesses in exchange for payment.

If your fashion business is still up and coming, you’ll likely want to work with a microinfluencer. Microinfluencers are new to influencing and usually only have a few thousand followers. Because they’re still up-and-coming themselves, they’ll often charge much lower rates for their services.

It is important to work with influencers who help to reflect your brand, so keep this in mind as you choose who to partner with. The right influencer should have the same values as you and your company, such as sustainable fashion or a focus on social issues. They should also have an appealing personality and a personal style that matches the type of products you sell.

Maintain Relationships With Your Current Customers

While websites, blogs, and social media accounts are vital for bringing in new customers for your fashion business, they aren’t the only way that you can market your company. Don’t forget about current customers during your quest for new ones. If you don’t maintain your current client base, you won’t actually grow your company. There are several ways you can interact with your current clientele:

• Email and SMS Marketing – Ask customers to sign up for email or SMS messages from your business. Use them to let people know about upcoming sales or new products in stock.
• Personalize the Experience – Send reminder emails with discount codes to customers who haven’t purchased anything in a while or provide a free gift for those who are celebrating birthdays.
• Ask for Feedback – Periodically send out questionnaires that ask about the customer experience, including what they like and what they feel you can improve. Offer an incentive to convince them to fill out your survey.
• Use Chatbots – You can’t be available 24/7, but sometimes customers need information right away. Use chatbots to answer questions about business hours, product shipping, sales, and more.

How To Grow Your Fashion Brand With the Help of BKA Content

There’s no denying that building your online presence is time-consuming and may feel overwhelming if you have never marketed a business before. Learning how to grow your fashion brand shouldn’t take too much time away from the other tasks you need to manage for your company, which is why BKA Content is proud to offer our services.

We’ve been providing content writing services for more than a decade, and our team of talented writers has the experience necessary to create quality content for your fashion business. In addition to blogging services, we also write web pages, product descriptions, social media posts, and more. Contact us today to learn how we can customize your content plan.

The beauty industry is notoriously cutthroat, and small brands looking to flourish have to create a solid game plan. You may wonder how to grow your beauty business with such fierce competition. The answer is surprisingly simple: take advantage of the internet.

The world wide web is your number one resource for brand visibility; after all, billions of people log on every day. Of course, to target those most interested in your beauty brand, you must understand your resources and use them effectively.

1. Start a Business Beauty Blog

A commercial blog could be just what you need to jumpstart a new line of products or boost lagging sales. While companies generally host blogs on the same sites as their online stores, blogs play a different role from landing pages. You’re welcome to use posts as opportunities to showcase products, but these pages are most useful as informative articles rather than sales-pushing product descriptions.

The more casual nature of blogs offers a wide range of benefits, especially if you include them in a broader digital marketing campaign. Check out the following ways regular blog updates can help with beauty and salon lead generation.

Position Your Company as an Authority

When considering how to grow your beauty business, think about your role as a beauty expert. When clients need help with their hair, nails or makeup, they trust you to provide the best advice. You can create this same effect with a well-written blog.

The first step is choosing relevant topics. For example, if you sell nail polish, your articles should be about nail care and adjacent subjects. This approach brings in the consumers most interested in your products and illustrates how well you know your field.

Increase Brand Visibility on Search Engine Results Pages

Search engine algorithms are always on the hunt for content that answers user questions. Creating a blog gives you more chances to rank on SERPs, boosting your business’s visibility. Additionally, you have the opportunity to target consumers at different stages of their purchasing journey. A lipstick product page appeals to visitors ready to purchase makeup, but a blog post about how to pick the perfect lipstick shade can net individuals researching their options.

2. Promote Your Products Through Influencers

Want to know how to grow your beauty business the quickest way possible? Get a well-known influencer to recommend your products. Beauty influencers have an immense impact on the industry; they set trends, give reviews and encourage followers to purchase certain products. You can work with influencers in several ways:

• Send PR packages and hope your products make it into a video
• Sponsor content
• Hire a company that specializes in pairing influencers and brands

No matter which route you take, you’ll see a significant difference in consumer engagement.

Expand Your Audience

There’s bound to be some audience crossover when you partner with an influencer, but for the most part, you’ll be reaching a brand new demographic. Working with niche influencers is the perfect way to branch out, as their followers are less likely to know your brand. The more people see your products, the more purchases you’ll see.

Demonstrate Your Product’s Value

Today’s beauty consumers aren’t satisfied with a static ad — they want to see products in action. Influencers can demonstrate your makeup’s benefits and offer application tips. Online consumers can see for themselves how your products fare, giving them the boost of confidence they need to click “buy.”

Strengthen Your Brand’s Voice

When figuring out how to grow your beauty business, don’t forget about branding. Your brand has a massive impact on every aspect of marketing, so you must carefully consider whether a decision strengthens or undermines your company’s unique voice.

Partnering with the right influencer can solidify your brand and lend it legitimacy. To achieve this, look for the following in influencer partnerships:

• You share the same values
• You have similar aesthetics
• Your products fall into their realm of expertise

3. Connect With Customers Through Social Media

Remember, you always have the option of becoming an influencer yourself. Beauty brands generate thousands of hours of content on Instagram and other social media, efforts that appeal directly to consumers. Unlike traditional advertising, social media marketing lets you build an engaging community of loyal followers.

However, doing so takes dedication and flexibility. If you want to get the most out of your social media presence, you should follow these strategies.

Post Regularly and Often

When learning how to grow your beauty business, you probably figured out early on that consistency is key. Familiarity breeds trust, which means more sales.

Of course, consistency has another meaning on social media: regular posting. Algorithms reward creators who generate a lot of content, so the more posts you make, the more you’ll pop up in users’ recommended sections.

Share User-Generated Content

User-generated content can be a huge boost to your products’ popularity if you manage it right. First, look for innovative posts that haven’t gotten much attention. Second, reach out to the creator and ask permission to use the content. Third, make sure to shout out creators and link to their accounts.

Seeing real, unsponsored use of products boosts consumer confidence and encourages your followers to make their own content in the hope of getting featured. Recognizing members of your community in this way strengthens loyalty and gives you more content to post on your accounts. If you’ve ever wondered how to grow your beauty business without burning out, utilizing UGC may be the answer.

4. Showcase Products On Your Webpages

If you’re wondering how to grow your lash business in the most efficient way, consider revamping your product pages. Remember, your website is your online store, and consumers expect a certain level of polish. Refreshing product pages every few months can boost SEO results and show visitors that you care about their experience. To optimize these web pages, incorporate a variety of media, focus on diversity and don’t be afraid of creativity.

Create a Multi-Media Experience

The beauty industry is highly visual, so include photos and videos on your product pages. There are plenty of ways to incorporate various media without overwhelming site visitors:

• Make a carousel of photos
• Embed videos under tabs
• Give a preview of products with an option to “view more”

Include Diverse Skin Tones

Consumers want to see how products work with their skin tone, so ensure you have a diverse array of models. Doing so also illustrates your commitment to inclusivity, which many in the beauty community highly value.

Write an Intriguing Description

Finally, don’t be afraid to flex your creative muscle when writing product descriptions. These small blurbs are the perfect place to show your brand’s playful and fun side. Of course, you don’t want to muddle important information, so try to strike a balance between informative and performative.

Now that you know how to grow your beauty business, it’s time to launch your first strategy. Of course, keeping up a blog while running a company is no easy feat, which is why BKA offers monthly blogging services. Our experts know how to incorporate SEO with high-quality content to boost your SERP rankings. If this sounds like the perfect fit for your needs, inquire about our blogging services today.

More than ever before, consumers care about a company’s reputation. If you want to increase your business’s revenue and client numbers, you must take the time to build a powerful brand identity. Nearly 90% of consumers around the world look at brand reputation before making purchasing decisions.

How can you make an excellent first impression with potential customers? Online reviews and high-quality blog articles play a huge role, which is why blogging is important for both SEO and branding (both contribute to lead generation and sales). It’s no surprise that around 9 in 10 B2B and B2C businesses use content marketing to reach customers.

The amazing benefits of blogging are impossible to ignore, and it’s easy to see why blogging is important for building your brand. A branded blog connects you with your target audience better than traditional advertising, building trust first and selling products second.

 

Why Blogging Is Important for SEO

So, why blog? Blogging is a vital part of content marketing and search engine optimization. Attracting visitors to your website requires high-quality content that interests them. The SEO benefits of blogging for B2B and B2C companies range from improved search results to better brand recognition. Regular blogging:

• Entices visitors to spend more time on web pages
• Makes your brand more visible in organic searches
• Draws a higher volume of website traffic
• Provides more opportunities for conversion
• Boosts conversion rates and sales

To get the maximum results from your SEO strategy, it’s necessary to use a lot of keywords. To achieve that, content is essential. Blogs provide the perfect space to include the right keywords for your target audience and industry.

 

The Benefits of Having a Blog: Mind-Blowing Statistics

Blogging for SEO is effective. The numbers don’t lie:

• Blogging can increase ROI by a whopping 1,200%
• Having a blog can provide nearly 70% more leads every month
• About 80% of internet users check out blogs and visit social media sites
• Businesses with a blog get 55% more visitors on average
• Websites with blogs can have over 430% more indexed pages
• Most people (70%) prefer learning about businesses through blogs instead of ads

Put simply, blogging can enhance virtually every aspect of your website. It’s good for your search rankings, marketing campaigns and online sales.

 

The Major Benefits of Blogging for SEO and Branding

How might a business use a blog? One of the biggest benefits of having a blog on your website is the way it helps you grow your brand. Great content can speak volumes about your business. Branded blogs have the power to boost your company’s reputation, increase your brand recognition and convince potential customers that you’re the best choice.

 

1. Blogging Highlights Your Brand Identity

Your blog gives you a chance to show in-depth why your company is different. Every article reveals a little about what makes your brand tick. Whether you want your business to feel serious and professional or fun and laid-back, blogging shows those qualities.

Informative articles can describe your products or services. Visitors can see the benefits of choosing your business, learning more about your work quality, attention to detail and other factors.

Another way blogs highlight your brand identity is by stressing your core values. For example, if you prioritize environmentally friendly manufacturing or green products, your online content is the perfect place to let people know about it! Don’t be afraid to comment on topics of interest from your brand’s unique perspective.

 

2. High-Quality Content Establishes Your Industry Authority

Imagine that you’re looking for a contractor to remodel your kitchen. Who would you hire? Someone who gives you vague responses and struggles to answer your questions? Not likely. You would choose the expert who can explain the process clearly while showing you the pros and cons of different options.

One of the advantages of blogging for business is that these articles let your business show its knowledge and expertise online. Blogs represent your company in the best light even before you have a chance to meet clients personally. Informative content tells readers that your business is an industry authority they can trust for reliable answers.

In any situation, people are more likely to purchase products from industry professionals. Someone experienced inspires confidence, and a lack of skill has the opposite effect. That’s the reason why businesses highlight trust symbols such as “25 years of experience” or certifications. Blogging is important for SEO because it helps build your portfolio as an expert in the field. The more (easily findable) articles you have about a certain topic, the more industry expertise you seem to have.

 

3. Blog Articles Can Increase Customer Satisfaction

Well-written blogs can make your customers happy by helping them find the solutions they need. In turn, they’re more likely to remain loyal clients. New visitors may be impressed by detailed guides on your website and decide to learn more about your products. Every time this happens, your brand recognition grows.

To create a great experience for readers, you need to put yourself in the shoes of your target customers. What kind of assistance would you want when walking into a store for the first time? Often, people need help finding the right solution for a problem. They may not know which product to buy or what to do next.

Pillar pieces can explain the differences between several options and show the advantages of each one. Readers appreciate it when you guide them clearly and quickly to the products they need.

 

Question-Focused Content for Better Blogs

If you want to take advantage of using SEO in blogging, you should design content around frequently asked questions. Look at each article like an appointment with one of your customers. Think in terms of which answers your clients are likely to search for.

What questions would people have for a personal injury lawyer? The law firm’s blog could address these FAQs:

• How much does a personal injury lawyer charge?
• What is a release form and should I sign it?
• What are the steps in a personal injury case?
• What should I do if an insurance adjuster calls?
• Do I have a case if I was partially at fault for the accident?
• What happens if I have a pre-existing injury?

You can follow the same process to create valuable articles for your business. Question-oriented content is helpful for existing customers and useful for attracting new clients.

 

4. Pro Blogs Show Why Your Brand Is the Best

Blogs give you more space than other web pages to discuss the advantages of your brand. For example, instead of a short paragraph about high-quality materials, you can dedicate an entire blog article to explaining why your methods are superior. When you talk in terms of benefits and solutions, you gently nudge potential customers to take the next step.

Another benefit of blogging is its flexibility. Some companies market to several different audience segments, such as end consumers and commercial businesses. One of the benefits of regular blogging is being able to create content tailored to the needs of specific customer groups.

 

5. Expert Content Helps Potential Clients Trust You

Take a moment to think about the websites you choose when you have health-related questions. The first time you perform a search, you may visit several different sites because you’re not sure who to trust. After a few times, That changes. You’re likely to gravitate toward a few sites that have impressed you.

If you think about it, you can probably remember other websites you trust when you need information. Where do you go when you need advice about cars, computers or home appliances?

You choose those sites now because of blog articles that helped you in the past. Without even thinking about it, you’ve started to build a relationship with those brands. That’s exactly what you want to happen with potential clients for your business.

 

6. Blogging Increases Lead Generation

One of the main focuses of advertising is helping your business generate leads. High-value leads can make a huge difference for B2B companies such as manufacturers and wholesalers. Contractors, dentists, plumbers, retailers, lenders and countless other businesses need their websites to be magnets for online leads.

What is the importance of blogging for SEO leads? The link is easy to see when you break down the conversion process:

• Target customers search online for the topic
• Piece with the answer catches their attention
• People visit the website to read the whole blog article
• Visitors click on the call to action for more information
• CTA link takes readers to a landing page
• Potential clients fill out a form to obtain a free guide

Blogging plays an essential part in this process because it’s where people can find the answers to their questions. These are the pieces that are going to be showing up online in search queries.

The more indexed pages with keywords you have, the more chances you have to land a new customer. Even better, because the articles generating the interest are directed at your target audience, you end up with valuable leads that are more likely to convert.

 

7. Consistent Blogging Increases Traffic

The process of attracting visitors to your website is equal parts art and science. Several factors need to come together:

• Search engines such as Google prioritize active websites
• Your content needs the right keywords to rank high in relevant searches
• Users only click on links to articles that capture their interest
• A large volume of indexed pages increases the number of opportunities you have to capture clicks

Consistent blogging checks all of these boxes. It significantly increases the number of keywords on your site that are relevant to your target customers and delivers content designed specifically to interest them. Every time a new article appears, search engines see that your business is active and growing online. This can net you more traffic, backlinks, leads and conversions.

The best part is that the benefits of blogging keep on giving. High-value content keeps attracting visitors months and years later.

 

8. Branded Blogs Help You Build a Long-Term Relationship With Your Customers

Blogs are helpful for convincing customers that you care. For one thing, articles give you a chance to highlight the people behind your business name. Visitors see your company as a trusted friend instead of a cold name.

Informative content also shows customers that you’re interested in them. How-to articles and buying guides can be worth their weight in gold for your audience. They can make a real difference in someone’s life, solving problems that seemed overwhelming and providing tips that help your customers save time and money.

This type of relationship is good for your business, too. When consumers trust a business, they’re more likely to respond positively to advertising. Many people choose to purchase products and services from businesses they trust, even if it means paying a premium.

 

9. Improve Your Social Media Posts

Last but not least are the benefits of blogging for your social media marketing. In a way, when you invest money in blog content, you’re investing in your social media account at the same time. That’s because you can easily repurpose content from any of your blog articles to spice up posts on Facebook, Twitter, LinkedIn and other sites.

Blogging and social media are two sides of the same digital marketing coin. Both elements may attract different audience segments, but they have the same goal of increasing traffic to your website.

Do you have an amazing buying guide or infographic sitting on your blog? Let all of your social media followers know about it!

 

Tips for Building an Incredible Branded Blog

Now that you know what to do, the question remains of how to do it. What do you need to build an amazing blog for your brand? Focus on five pillars:

• Content strategy: Learn what type of questions, problems and needs your target audience has, and use your blog to provide the solutions.
• High-quality content: Attract visitors with well-researched articles that are authoritative yet simple to understand. Be the industry expert customers look to for assistance.
• Consistent posts: Stay fresh and boost leads with new content regularly. Businesses that post four articles a week get 3.5X more website traffic.
• Friendly brand voice: Choose a brand voice that helps your customers relax and increases their trust. This tone should appear in all your online content, including social media.
• Professional blog writing: Invest resources in expert blog writing services. To impress potential customers, you need impressive content.

Building an attention-grabbing blog for your brand is money well spent. The importance of blogging for SEO can have a huge effect on your website traffic, leads and especially on your customers.

We could go on and on about the benefits of blogging, but to see how professional content creation can transform your online advertising, check out our monthly blog writing services. This is a modern, hands-off approach to blogging, including keyword research, writing and editing of quality content. We’re experts at creating SEO-driven blogs for any industry and brand, so let us do the hard work for you.

Higher education lead generation is a process that can be difficult for many institutions. If you are not adept at capturing leads, you may find yourself struggling to do so. Fortunately, there are many ways to generate leads for your college or university. Many of these strategies are relatively easy to employ but can yield a high number of leads.

Why Should Your Institution Generate More Leads?

If you don’t generate an adequate number of leads, your institution could be missing out on the opportunity to attract numerous students. Lead generation is important because it helps spread the word about your institution and its offerings while helping you appeal to prospects. Even if you currently have numerous prospects, you should never underestimate the power of lead generation strategies.

1. Blog Consistently

To capture more leads, you will need an adequate amount of web traffic. If you are having difficulty generating the amount of traffic you want, you may want to consider creating new content regularly. By creating content, you can incorporate an effective number of important keywords, and by doing so, rank higher in search results. You will even begin to notice you are receiving more organic traffic from search engines such as Google. By maintaining and updating a blog consistently, you can target various keywords each month.

If you’ve never blogged before or writing isn’t your forte, you may be wondering how you are going to establish a credible and interesting blog. Even if you do enjoy writing, you may not have the time to create excellent content regularly. Fortunately, there are content writing companies, such as BKA Content, that can help you achieve your blogging goals with minimal effort. BKA Content does keyword research for you and writes quality SEO material.

2. Offer Social Proof

In terms of strategies for lead generation for universities, offering social proof is one of the most effective and easiest to do. Individuals often need to be convinced in some way to complete a lead generation form. Website visitors don’t like giving their personal information to just anyone, so you will need to provide proof that your programs and offerings are trustworthy and of high quality.

You can share social proof in a variety of ways, but one of the easiest methods is to incorporate reviews and testimonials. Showing off positive reviews can prove to potential students or employees that your university is legitimate and committed to providing a solid educational experience. If you don’t have any social proof, don’t hesitate to ask some of your faculty members and students for a review. Although written reviews can be powerful and help you capture leads, video testimonials tend to be the most useful.

3. Add Higher Education Lead Generation Forms to High-Traffic Pages

When it comes to higher education lead generation, you will want to add a few lead generation forms to your site. You should begin with pages that generate lots of traffic. For example, home pages often see the most traffic, so you should incorporate an accessible and visible lead generation form on your home page.

After deciding which pages see the majority of the traffic, you should pay attention to the time-on-page. If visitors to your site spend a significant amount of time on your page, you should make sure the page contains interesting and engaging content for them to read. Adding a lead form can also improve results.

If a page has high traffic but visitors spend little or no time on it, you may need to improve your content to ensure users are seeing what they want to see. Doing this will satisfy your users and improve their overall browsing experience.

4. Show Your Appreciation

Have you ever clicked on the submit button for a form and not received a genuine thank you or acknowledgment that your information was captured? Although this may seem like a small hiccup in the grand scheme of things, you will want to acknowledge your potential leads and thank them for providing their personal information. The best way to show your gratitude is to:

• Send an email – Link your form to an email platform of your choosing so once a potential lead submits their information, they will receive an email thanking them for their efforts. An email also functions as official proof that a site visitor has submitted a form.
• Redirect to a thank you page – By sending your potential customers to a thank you page, you can ensure they know their information is with a safe and reliable source. Let them know you obtained their information and send them a link to other relevant pages on your site so they can learn more about the services your university provides.

No matter how you choose to say thank you, just make sure it comes across as authentic and heartfelt. Potential students can see right through any fluff. Being authentic with your appreciation can help with higher education lead generation.

5. Respond to Leads Immediately

Universities concerned with higher education lead generation must understand the importance of urgency. Once you receive a lead form, don’t let it languish for days or weeks. As time progresses, the lead will become colder and the person who provided their information may even forget they did so. By following up with a lead within the first few minutes of receiving a form, you can significantly improve your conversion rate. Simply put, get in touch with potential leads immediately to boost your number of conversions.

6. Craft a Powerful Call to Action

Student lead generation can be difficult, but if you want to get more leads, you will need to create a powerful call to action. One of the greatest mistakes website owners can make is to end their content with a weak call to action. To improve the effectiveness of your call to action, it may be useful to offer site visitors something that will make them fill out a lead generation form. For example, you may want to entice visitors with some university swag, such as a pen, a mug, or a T-shirt. Offering potential students an opportunity they can’t refuse goes a long way toward crafting a great call to action.

7. Engage With Prospects Directly

In the age of social media, direct engagement with potential students or employees can go a long way. Depending on how many leads you have, it may be useful to reach out through phone, email, or most importantly, social media. To avoid wasting any time, you should try to reach out to leads most likely to utilize your services and programs. The process of higher education lead generation will require you to follow up with prospective leads.

8. Ask for Referrals

Asking for referrals may seem like an old-fashioned way to generate leads, but in reality, most of your current students or prospects will probably be willing to provide you with a good referral. In other words, let your students help you generate leads. Nothing will boost the credibility of your institution like a happy student who decides to tell their friends and family about you.

Referrals are one of the most solid and trusted higher education lead generation strategies available to institutions of learning. When connecting with a potential lead, ask them if they know anyone who may be interested in your programs or services.

Learn More About Our Monthly Blog Subscription Services

If you are ready to make the process of higher education lead generation easier, BKA Content is here to help. With our unrivaled and affordable blogging services, you can ensure potential leads are converted in just a few seconds. Learn more about our monthly blog writing services today.

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