As a mortgage provider, you know how important SEO lead generation is for your business. Leads represent potential clients who can consistently support your sales goals and perhaps provide referrals down the road. The right search engine optimization tools can improve mortgage lead generation and improve your real estate marketing plan.

However, with all the options out there, how do you choose which ones to implement? Here are ten of the top SEO tools that can help your mortgage company generate high-quality leads.

 

 

Which SEO Strategies Are Best for Mortgage Lead Generation?

It’s hard to overstate the importance of SEO mortgage lead generation. According to HubSpot, over 60% of marketing professionals list improving traffic and leads as their biggest challenge. And why is that? There are hundreds of websites competing for the attention of interested users. As a mortgage provider, you’re not only trying to get on the front page of Google, but you want visitors to convert into clients.

More than ever, mortgage providers face fierce competition in the online marketplace. The increasing number of millennials looking for mortgages makes it vital to ensure your business is able to compete in the online sphere where most younger consumers research and shop. Having an online presence has never been more necessary.

 

 

You may initially think of website banners and paid ads as the online marketing options for mortgage lead generation, but SEO tactics for mortgage sales leads go far beyond those. In fact, most organic traffic can come without burning a hole through your advertising budget.

Creating a stunning website, engaging with your target audience on numerous platforms, and improving your written content are all solid ways to generate interest that can lead to sales. Ready to learn more about these mortgage marketing hacks? Here we go.

 

1. Start With Optimizing Your Home Page

Inbound marketing can be more effective than external paid advertising. The difference between the two is where you put most of your effort. Inbound marketing deals closely with the posts and media within your website, which can be even more noticeable in the mortgage industry. Most visitors come to your website because they are actively researching their borrowing options, making mortgage lead generation easier than ever. They just have to find you first.

As such, it’s essential to make sure your company’s website is eye-catching, professional and easy to navigate. Eyeviewdigital found that if a page has even a 1-second delay, lead conversions decrease a stunning 7%. If just a one-second delay can change the minds of 7% of your quality SEO sales leads, what does the rest of your website do?

 

 

It’s important to start with a page that most users will visit first. Having an SEO-focused landing page with strong copy and sleek graphics can encourage visitors to spend time on your site and perhaps fill out a contact form. Give your homepage a good makeover with improved widgets, better graphics and a first-rate design.

Once you like the design of your homepage and other pages, you need to focus on the content. The words on your website are crucial to mortgage lead generation because they tell your readers what you can offer them. If you don’t have the time or desire to write your website content in-house, you can choose to outsource by hiring experts. That way you can get top-notch customized content without spending internal resources or pulling any of your employees away from their normal tasks.

 

2. Utilize Local SEO Strategies

The next step to better mortgage leads is to focus on your local area where most of your potential clients will come from. What is local search? It’s comparable to a filter, where Google results are restricted by a geographical location. As a mortgage provider, you want local leads to find you both in person and on the internet.

Improving your site’s performance in local search results can be a key to SEO lead generation. A potential client will likely choose to work with a mortgage provider or loan office in his or her local area (or in the area of the new home) due to the proximity of the business, which naturally brings many benefits.

 

 

There are several essential strategies for improving your local search ranking, such as updating your company’s online directory listings. Make sure your company’s name, address, and phone number are correct in all online locations so that people can find you. Many real estate businesses keep their contact information easily viewable on their website, making readers a click away from contacting them.

An effective SEO strategy for mortgage lead generation is to customize your site’s content for users in your geographic area. This means including location keywords and highlighting local events or news. These elements help Google recognize your website as a relevant choice for local searches. Along with optimization, improve your website’s mobile experience and build up online reviews to increase your local search rank.

 

3. Strengthen Your Mortgage Site’s Headlines

Getting traffic to your site is often the first step toward finding leads. However, you can improve mortgage lead generation with strong, engaging text on your site’s pages. This is especially true for the headlines.

 

 

If you want your visitors to engage with your site and learn more about your available options, you need to grab their attention. Concise, catchy headlines can increase the time users spend on your site. Here are a few ways to modernize headlines on your blog posts and landing pages:

Simplify Your Word Choice

A heading is a short phrase that describes the content beneath. It sticks out to readers, meaning it has to leave an impression to catch the interest of potential SEO mortgage leads. Condense wordy headings and use vocabulary that visitors can relate to and understand.

Be Powerful

Shortening the heading has its perks, but you can enrich it even more by adding powerful vocabulary. Action words engage your audience, especially if they have a lot of meaning or power behind them. Use the word “you” to personally reach visitors.

Offer Something Useful

Are you offering incredible mortgage advice? Let your readers know in the headline that you offer something they just can’t miss. Headers such as “Ultimate Mortgage Guide for Beginners” or “3 Things You Should Know About Your Budget” can get a lot of attention, especially when you include keywords. Look at these catchy headers from these top three results from the search query “what to know about a mortgage.”

When visitors spend more time on your site instead of clicking away immediately, it’s one step closer to higher mortgage lead generation. Give readers digestible content that leaves them wanting more.

 

4. Stand Out With Graphics and Videos

The visuals on your website can speak louder than the words you post. Is your website sleek and engaging? Does it run smoothly? You might want to make a few tweaks to enhance your website’s design.

Adding color, graphics and/or videos to your site can help you stand out from your competitors. Doing so is also a good way to follow up on those eye-catching headlines you worked on earlier. There are numerous studies that show that viewers process images faster than text. If a picture is worth a thousand words, then it’s important to use them as much as you can. Most people also remember content better when it includes video or graphic elements.

 

 

Along with media, put some time into the design of your website. Colors should be enticing, and fonts should be legible. Because you have an online presence, it is your responsibility to make your website as user-friendly as possible. Organic SEO lead generation improves only if potential clients have a reason to be interested.

If you are putting graphics or videos on your website, make sure your hosting service can handle this sort of content. Slow load times can frustrate visitors and drastically lower your search engine ranking.

In the digital world, readers appreciate smaller paragraphs, white space and bullet points. They also care about website appearance. Create a style guide for your mortgage content to keep the design consistent, no matter who is writing.

Once you augment the aspects of both visuals and writing, you can have a website that is interesting to read and not cluttered by sloppy design.

 

5. Perform Keyword Research to Find Great Mortgage Keywords

Improving mortgage lead generation and the SEO optimization of your site is all about incorporating keywords effectively. Keywords help Google determine whether your content will be a good fit for a user’s search query. Depending on the mortgage keywords and optimization of your website, you can have higher organic search ranks.

 

 

Before you can start creating keyword-optimized mortgage content, you need to understand which keywords to use. As you research terms, remember to incorporate a variety of different terms that relate to your mortgage products and services, your audience and your brand. Don’t forget about complementary terms, such as those related to real estate, house hunting, and personal finance.

Once you find mortgage keywords that apply to your services, use them wisely. Focus articles around them and include them naturally throughout each article. This will help Google understand your post and rank it accordingly. Don’t forget to use keywords in headings, as well as in technical parts of your writing like meta descriptions and title tags.

 

6. Provide Useful Information

If you improve your company’s image in the eyes of your target audience, you have a bigger chance of increasing mortgage lead generation. Obtaining a mortgage is a significant financial commitment, so potential clients want to work with a provider that is trustworthy and knowledgeable.

 

 

So how do you improve your brand image? With a few simple additions, you can show off your company’s expertise and position your brand as a caring partner. Useful mortgage content is a great first step. The more you post, the more your voice gets heard. Here are a few things you should post as much as you can:

• Blog posts
• Infographics
• Videos
• Social media posts

Include well-written and genuinely helpful content, not merely sales pitches. Within your content, add a bit of personality to make your business seem more human. Whether that’s through personal stories, humorous writing or employee interviews, it doesn’t matter. What really matters is making the effort to provide mortgage-related content that both satisfies and stimulates.

 

7. Create an Email Campaign

Many of your potential clients will spend time researching all their options before finally signing mortgage papers. One of the best ways to maintain a connection throughout their process is to use email.

Almost everyone, including interested SEO sales leads, checks their emails every day. For those potential clients, mortgage advice and convenient reminders can be useful assets. Email helps you reach them in a natural way.

Well-executed mortgage email campaigns can help improve your brand recognition and remind customers to return to your company when they are ready to make a decision. As you increase mortgage lead generation, you will have more opportunities to reach out. Remember that your email text should be just like the content on your site and social media platforms: error-free, sincere, easy to read, and useful.

 

8. Engage Quality SEO Leads Through Social Media

 

 

If you want to make your brand appear relevant, innovative and in touch with a younger demographic, get social.  Social media is a significant element of SEO and mortgage lead generation strategies because it helps you get in contact with potential clients. This is especially true when you think about all those millennials who may be getting ready to commit to a mortgage. By engaging them there, you can bypass the initial step of hoping they find your company through a search engine.

Social media can improve your search ranking as well. High-quality mortgage content writing can get a lot of awareness on your media platforms, which leads to more shares, links and clicks to your website. The more links and traffic you receive, the higher your ranking will be.

Having a strong social media presence sounds great, but how do you get started? It takes strategy to create a presence that is effective in mortgage lead generation. We can show you how to start generating SEO leads.

Set Goals

To see the best results, you want to be intentional about what you post and how you market to your followers. First off, choose which social media platforms you are focusing on. From there, determine what objectives you have and how they affect your marketing strategy in the long run.

A great mortgage marketing move is to create a calendar of when you will post. This will help you be consistent with and not overwhelmed by your objectives. It also keeps most of your posts in one place, so you can tweak and edit with ease.

Get Personal

Social media platforms are unique because they allow you to be more human with your followers. Sounding “human” helps followers to trust your mortgage services. Instead of becoming intimidated by a robotic system, they see the people behind the company who live actual lives and want to help others with their real estate needs.

Although being casual can have its perks, know where to walk the line between informal and formal posting. Be consistent with your brand voice, as stability can increase the trust of followers. That trust can encourage followers to share your services with their friends and help you with your mortgage lead generation strategy.

 

 

Maintain Your Online Presence

Although tools such as calendars and strategic planning are extremely useful, never ignore your presence online. Social media can help you build relationships with potential clients. Reach out to your followers often and watch for related news that can put your available mortgage services in good lighting.

 

9. Interact With Your Audience

Once you have a site with optimized content and some active social media accounts, you might be wondering how to generate mortgage leads in SEO more consistently. Interaction is the ultimate key. People need to get involved with you, learn from you and work with you.

This can mean answering questions in your blog comments or social media posts. You can also use your email campaign to address FAQs or provide helpful tips for choosing a real estate agent or mortgage provider. Anything that reaches out to your audience can encourage them to reach out to you.

As you increase engagement with readers, work with other local businesses or related companies to expand your mortgage marketing reach even further. Write a few guest articles or business shoutouts to increase SEO sales leads on both sides. Each additional interaction can create a connection that can benefit you in the future.

 

10. Maintain an Active Blog

 

 

One of the easiest ways to interact with your audience, improve your search engine ranking, and increase mortgage lead generation is to maintain a high-quality blog. A mortgage blog is much more than an opportunity to write about real estate topics, it can become one of the main sources of traffic. With keyword-optimized blog posts and links to social media, interested readers will access your website through your content.

You can host it on your website and create simple social media posts to link to new content. A real estate blog is also a great place to provide potential clients with helpful, relevant advice that improves your company’s reputation and provides backlinks. You can also incorporate SEO keywords into your blog posts, further optimizing your site for high search engine rankings.

 

Taking the Next Step in Mortgage Lead Generation

These top mortgage marketing hacks can be essential keys to better mortgage lead generation. A little optimization leads to more traffic, which can ultimately lead to more exposure to potential clients. Fortunately, most of these methods are fairly simple to implement and can start getting attention quickly.

Because success requires both quality and consistency, you can make the process even easier by leaving the writing to SEO experts. We create engaging, high-quality content for landing pages, blogs and other lead generation writing so that you can focus on providing your clients with exceptional mortgage service.

Like most industries, the healthcare marketplace is competitive. Between traditional advertising and ever-evolving online marketing methods, it’s challenging to find the best way to reach your potential clients. That’s where healthcare content marketing comes into play.

As more people go online for answers, it’s essential to optimize your healthcare lead generation strategy for the internet. Digital marketing trends can far outreach your past brick and mortar methods. A robust healthcare content marketing campaign can ensure you reach your target audience consistently and help turn those contacts into profitable leads.

 

The Need For Healthcare Content Marketing

While content marketing is standard practice in most industries, many healthcare providers struggle to implement it in a way that is both effective and caring. Scientific terms, confusing procedures and a long list of preventable measures make the healthcare industry a hard topic to write about.

 

 

According to Greystone.net, healthcare content marketing isn’t up to par compared to most other industries. Online strategies are becoming more effective. As a result, the healthcare industry is falling behind in brand development, traffic and lead generation.

So how can your practice pull forward digitally? With a better understanding of healthcare content marketing, you can start ranking higher on Google. This will not only improve healthcare lead generation but also help you get ahead of competitors.

With a well-organized plan, content marketing and healthcare can be beneficial for both providers and their patients. Here are just a few examples of what a good strategy can do for your company:

• Improve engagement with patients and leads
• Develop brand image and voice
• Educate readers on hard health topics
• Increase traffic and expand online reach

In any digital healthcare marketing plan, it’s essential to start by understanding the overarching goal. You likely want to improve your lead generation and also provide your audience members with tools to manage their health. There are several healthcare content marketing strategies that can support both goals.

 

How Do I Generate Digital Healthcare Marketing Leads?

Healthcare lead generation isn’t as robotic as it sounds. Success requires hard work and genuine care for patients.

 

 

Healthcare marketing leads are people interested in using the services of an advertising practice. With the right amount of effort, they can become patients. Potential customers are looking for practices that fulfill their needs, and ultimately the needs of their friends and family.

So how can you help leads choose your practice over other competing healthcare providers? It comes through trust, dependability and transparency. As you use the SEO tools available to improve your search results, also incorporate sincerity and care with each article, web page and social media post.

Now that you are ready to get started, here are five of the best healthcare content marketing strategies that you can begin to master today.

 

1. Use Local SEO To Find Healthcare Leads

Healthcare lead generation is all about giving potential clients reasons to choose you over competitors. As a healthcare provider, you must ensure patients know which services you offer and understand how you can help them. Before that, though, they need to know where you are. In the majority of cases, potential clients aren’t going to find your practice through a phone book; they are going to open an internet search engine.

 

 

Most people use a search engine to find local businesses, including healthcare providers. Google’s research about consumers’ local search behavior shows that users have requirements in mind when they search, the two most common being location and proximity. Even if your healthcare service is exceptional, potential patients may choose a closer provider for convenience.

It’s crucial to improve healthcare lead generation closer to your brick-and-mortar business. Fortunately, Google has made it even easier for people to find local services. All they need to do is type in the service they need and add “near me” or similar terms, and Google shows local results, including contact information, reviews and directions.

 

 

Local search engine optimization through healthcare content marketing is a golden opportunity for local leads to find your practice. You simply need to get on the local radar.

How To Improve Your Local SEO Search Rankings

Like normal SEO tactics, the biggest way to move up the ranking scale is by optimizing your content, specifically to local searches. This means using location-specific keywords in your blog posts. Not only should you pepper those keywords in your articles, but also focus your content about the area. Talk about your town, mention local news or create a guide that highlights the best features of the area. Although keywords go a long way, quality content includes both local depth and breadth as well.

Don’t forget to update your contact information on Google My Business. Google’s handy promotion tool is a key resource for ranking higher. You can add information, photos and offers to your profile to attract digital healthcare marketing leads. The simplest use of this account is listing your address and contact information clearly on your website and in online directories, such as Google Maps. Garnering online reviews from current patients can also help boost your search engine ranking.

 

2. Post on Social Media To Build Your Brand Image

While you may be hesitant to discuss serious healthcare topics on social media, the fact is that most of your healthcare marketing leads are spending time there, so it’s a great way to reach them. Establishing profiles on the main social media platforms can improve lead generation and make your practice seem legitimate and modern, especially to younger clients.

 

 

And, as said before, healthcare providers struggle to improve their digital strategies. Break the stereotypes now and dive headfirst into social media. This incredible resource can reach patients of all ages and significantly develop your brand image.

How To Share Your Healthcare Content

Healthcare content marketing can take place on Facebook, Twitter, and other platforms. Get creative with what you share, and don’t be afraid to be personal with your audience.

Different types of media can be a great tool on social media. Here are how you can use some of the most popular media types to engage readers and share information in a unique way:

• Infographics: List statistics and other important information in a colorful way. You could list foods that support the immune system or display data about breast cancer.
• Videos: YouTube is 2^nd of the top 500 most popular websites. Provide tutorials or stay on top of healthcare trends.
• Surveys: Give digital healthcare marketing leads the opportunity to take a survey about something that will help them understand their health needs better.
• Posts: Write something small and catchy that will grab the attention of readers. You can also give an inside scoop by including pictures of team members and courageous patients.

You may want to use healthcare marketing trends specifically for social media platforms, but you can also use your profile to create links to your website. Make sure your contact information and operating hours are correct on all your social media profiles.

 

3. Answer Questions That Healthcare Leads Ask

The Pew Research Center states that 35% of people have used the internet to look up medical symptoms or try to find a diagnosis. Additionally, over 70% of people have used the internet to look up health information. This means that providing answers to common health questions on your website could be an excellent source of lead generation.

 

There are several healthcare content marketing methods you could use to cater to these common questions. The first option is to have a section of your website where you discuss common health concerns. Call it Health FAQs or have a catchy title for this section so people can find it easily. You could post about a new topic every week or month. As you share it on social media, it can pick up a large following.

You can also branch out to other types of healthcare content marketing beyond text-based posts. Use your YouTube account to make short videos discussing health issues or symptoms. Video format is often the easiest way to describe certain topics. Keep in mind that you are targeting regular people who aren’t familiar with big medical terms or theories.

A podcast is another great option to engage your audience. You could discuss topics focused on your local community, such as health fair events or flu outbreaks in neighborhood schools. If you want to reach a slightly different audience, consider hosting experts to discuss healthcare topics or current medical news.

Ask the Right Questions

If you don’t know what questions are being asked about your healthcare specialty, this should be top priority. Consider using SEO tools like Serpstat or SEMrush to find popular questions in your niche. You can play with keywords to see what questions pop up, and then use those in your healthcare content marketing strategy.

Perhaps the easiest way is to ask your followers what questions they have. Ask former patients, readers and healthcare marketing leads about their search inquiries, and how they would search. Don’t forget to monitor your social media accounts for potential FAQs you can highlight.

 

4. Build a Healthcare Blog

There’s a reason why best healthcare content marketing strategies include blogging: it’s where you put most of your content. Creating a blog on your website, like this example of Mount Sinai, can have countless benefits, from increased lead generation to improved search engine rankings.

 

 

Posting well-written, useful content can help you establish your healthcare practice as a reliable, caring resource people can trust. Regular blogging also gives you the chance to address healthcare issues that are important to you and your staff.

How To Use Blogging in Your Healthcare Content Marketing Plan

One of the main keys to a successful healthcare blog is consistency. Before you post your first article, decide how often you want to create new posts. In most cases, you should aim for at least once a week. Regularly posting new content can improve lead generation in healthcare and encourage your target audience to make return visits to your website. You can also use blog posts in an email campaign and link to them on your social media accounts.

Another important key is relevancy. Blogging is much more than an opportunity to share knowledge, it’s all about SEO. Optimized blog posts should be relevant to your practice and include keywords that will rank highly on your readers’ search queries.

Format helps your rankings and reader retention. When there’s too much to read, poor grammar or unattractive design, you might lose viewers faster than you find them. As a healthcare marketing writer, keep in mind these three formatting tips:

Create White Space

The space between your text and pictures does a lot more than you may think.

 

 

UX Planet found that using white space promotes both elegance and balance in all kinds of situations, especially as part of your healthcare content marketing plan. It gives enough space for readers to enjoy the post and adds to the design. Make sure to leave enough space between text blocks and make your paragraphs shorter and more concise.

Use Headers

Health care blog posts are a popular type of reading material, which means it’s important to format the text in a way that the readers can follow along naturally. A great way to organize your writing is with headers. Headers help define what is most important, both to the reader and to Google. Throw some keywords in your headers and make them catchy to attract more visitors.

Find Relevant Images

White space and headers do a great job to break up the text, but images bring a whole new level to healthcare content marketing. The pop of color and change of media can do a lot for your article. In fact, BuzzSumo found that an image every 100 words doubled the number of shares. Sounds like a powerful tool, doesn’t it?

Another benefit of blogging on a regular basis is having the ability to quickly build up a library of articles. This gives visitors to your site ample content to read, encouraging them to stay longer. Archived posts can also generate healthcare leads; in fact, optimizing “older” posts can drive traffic and garner high click-through rates. Consistently updating your blog can also lead to a good search engine ranking.

 

5. Develop and Market a Healthcare Website

Along with a quality blog, there are other parts of your website that can benefit from healthcare content marketing trends. In fact, your entire website can use a little optimization.

 

 

As a healthcare provider, you need to be as trustworthy as possible. You can do this by portraying your brand identity clearly on your website.

How To Improve Your Brand Identity

The qualities, values and experiences that make up your brand identity can create an impression on healthcare marketing leads. You can begin to form your brand from the very beginning by making your specialties and ideals visible from the moment a visitor lands on the page.

Start by making your website look and feel like your practice. As a healthcare provider, you can help readers understand your mission through your healthcare content marketing. Use pictures of your team and include a strong mission statement that helps potential leads know what to expect from you.

Focus on creating a site that loads quickly, looks professional, and provides visitors with a positive experience. After optimizing your website, you may want to include an online contact form or allow patients to request appointment times through the website. Offer to let patients sign up for texts to remind them of appointments.

The blog section of your website isn’t the only place where you need engaging, error-free copy. Your site’s landing page often creates the first impression visitors have of your practice. An eye-catching and interesting landing page can also encourage visitors to access other parts of your site and fill out a contact form. Strong headlines and concise writing are keys to an effective landing page. It’s also a good idea to incorporate some images or other visual elements.

 

Get Started With Your Healthcare Content Marketing Plan

A well-defined healthcare content marketing strategy can help ensure your practice remains relevant and successful in the internet age. Reaching out to potential patients and providing helpful content can result in consistent lead generation. You may find the most efficient way to update your landing pages and maintain your blog is to outsource the writing. Check out our content shop and get customized, professional articles for your healthcare site.

 

While ecommerce continues to gain an ever-widening share of the consumer market, that doesn’t necessarily mean it’s easy to find success as an ecommerce brand. As the e-commerce market gets larger, there is more competition that requires commerce brands to innovate ways to attract and retain customers. Elements such as content creation and content strategy can drive a successful ecommerce content marketing campaign, but they have to be done well.

 

Why Invest in E-commerce Content Marketing

Effective content marketing for ecommerce sites provides your target audience with engaging and relevant information that subtly sells your products and services without reading like a sales pitch. Ecommerce content writers can help you to rank for keywords on search engines that your existing and prospective clients might type in to find the products and services you offer. By organically ranking for keywords, you can bypass the traditional advertising spending it takes to get the same results.

So not only can ecommerce content marketing help you gain recognition and branding, improve your ROI and exposure and help you better compete, it can also help educate, inform and engage your customers – creating more loyalty and repeat customers. It’s a win/win!

 

What are the Different Types of Content Marketing for E-Commerce?

Some common examples of content marketing for ecommerce may include the following:

• Social Media Marketing for Ecommerce
• Video Marketing for Ecommerce
• Ecommerce Description Optimization
• Content Creation for Ecommerce
• Online Review Optimization
• Influencer Marketing

You can run these elements of an ecommerce content strategy by yourself or hire reliable ecommerce content writers or a content creation company to help. Whichever path you take, you can greatly increase your chances of success in the ecommerce sector by understanding these key elements of successful content marketing.

Find out some great tips below on how to improve your ecommerce content marketing strategy:

 

Proven Ecommerce Content Marketing Strategies

According to the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” With that definition in mind, consider how to incorporate these essential tips when developing the content marketing strategy for your ecommerce brand.

 

1. Work With Influencers in Your Niche

One content strategy for ecommerce that has been growing in popularity is the use of influencers. The concept of an “influencer” may immediately conjure images of celebrities or social media personalities with millions of followers. However, you don’t necessarily need to worry about committing all your resources to hire a celebrity to promote your brand.

In fact, choosing a micro-influencer who fits well with your brand will likely have better results than hiring a celebrity blogger – and it will be much cheaper, too. According to a study of 14,000 adults conducted by Collective Bias, 70 percent of millennials cited a preference for endorsements by peers rather than celebrities. When choosing a micro-influencer, keep these tips in mind:

• Start with your own followers: If you can find someone with a decent following who is already interested in your brand, it’s a good place to start.
• Stay in your niche: Choose an influencer who’s a good match for your products and services. Don’t branch out too far just to find someone who is “popular” or you may end up creating an awkward fit.
• Look for consistency and engagement: Focus on finding an influencer who posts on a regular basis. Then, see how much interaction his or her posts get. An influencer who consistently gets likes and comments on posts (and responds to them) will probably have success engaging your target audience.

Once you’ve found a potential influencer, it’s time to talk ecommerce content strategy details. Make sure everyone is clear on the content marketing for ecommerce goals, guidelines, brand voice, and payment terms.

 

2. Increase Trustworthiness Through Verified Google Reviews

Online reviews are ubiquitous nowadays, and they can have a significant influence on whether consumers make a purchase. For a while, some content creation for ecommerce strategies involved creating inauthentic reviews to boost search rankings and manipulate confidence in brands and products. However, this isn’t a viable option anymore. Most shoppers and search engines now look for verified reviews from real people. Google rewards ecommerce sites with credible reviews made through a Google Review Partner platform such as Trustpilot.

Developing and managing reviews is an extremely important part of a good ecommerce content marketing strategy. It can improve your visibility with search engines and your reputation with potential customers. Additionally, some programs make it easy to turn reviews into attractive ecommerce content that’s perfect for posting on social media and your website.

 

3. Make a Statement With Your Landing Page

Optimizing your site’s landing pages is an essential aspect of content marketing for ecommerce sites. After all, visitors who see landing pages are generally already interested in your brand and products to start out with. An attractive, well-designed landing page creates a positive interaction with your brand and provides a smooth user experience. High-quality landing pages can also show high conversion rates, so it’s worth the time to invest in high-quality content writing for ecommerce websites.

Here are some vital steps to improve your landing page:

• Direct traffic through organization: A landing page can work as an airport or train station. It’s the place visitors converge before moving to other areas of your site (e.g. product pages, FAQs, contact details). With smart organization and an intuitive layout of links, you can make it easy for visitors to travel through your site in ways that are most likely to lead to sales.
• Provide an overview of your brand: A customized landing page can include the elements you want. Adding ecommerce content writing such as testimonials, reviews, current promotions, and navigational links can give visitors a quick overview that showcases the best aspects of your brand.
• Develop outstanding ecommerce content: The content writing for ecommerce websites’ landing pages can have a significant impact on customers and search engine bots, so you may want to hire out content creation for ecommerce to develop copy that’s SEO-friendly and easy to read.

Ecommerce content marketing can be an extremely competitive arena, and many consumers make instant decisions about brands based on a quick overview of their websites. A high-quality landing page with outstanding ecommerce content can wow potential customers and provide reliable conversion rates.

 

4. Engage Your Audience Through Video

If you’ve spent any time researching content marketing for ecommerce sites, you know that the field has evolved through the years. Types of content creation for ecommerce and content marketing methods constantly adapt to meet new search engine algorithms, consumer behavior, and available technology. One of the largest changes has been the shift toward video content as more marketers understand the sheer power of this format.

Numerous studies confirm that video marketing can be extremely effective as a method of content creation for ecommerce. The key to getting it to work for your brand is choosing how to incorporate video into your overall ecommerce content marketing strategy. There are several available options:

• Adding a video to your website to showcase products or summarize your brand
• Offering a webinar to provide your audience with valuable and sincere advice
• Producing short marketing videos to debut new products
• Utilizing social media platforms (e.g. Facebook Live, Instagram Live) to engage your audience through live videos
• Creating an ongoing series of YouTube videos

It’s important to know what type of video has the most potential to reach your target audience. For example, younger viewers tend to prefer short videos whereas older viewers find longer videos more appealing. Develop video content as a part of your content marketing strategy for ecommerce that accurately reflects your brand and matches your target audience’s preference.

 

5. Strengthen Your E-A-T Score

Recent Google broad core algorithm updates continue the search engine’s trend toward rewarding high-quality, relevant ecommerce content writing with higher rankings. One important update increases the emphasis on E-A-T score for Google’s Search Quality Evaluators. This term incorporates the words Expertise, Authority, and Trustworthiness. With the increased significance of the E-A-T score, it’s important to make sure you are doing what you can to improve your brand’s ecommerce content in these areas.

• Expertise: Show consumers and search engines that you are knowledgeable of your products and industry. Make sure editorial content, including blog posts, lists the author’s name and bio. If you utilize a service to help with content creation for ecommerce, make sure your content is coming from authors who can prove they are knowledgeable about the subject matter.
• Authority: In e-commerce terms, this area serves as proof of expertise. One way to boost your company’s authority is to move toward personal branding. This includes investing in your own brand as well as choosing influencers and senior executives who have solid, positive personal brands.
• Trustworthiness: Prioritize the technical security of your page. This means having a current SSL certificate and an “HTTP” address that automatically redirects to an “HTTPS” URL. Make sure your shopping cart and checkout systems are secure and have verifiable certifications and badges.

As you are developing your brand’s unique ecommerce content marketing strategy, make sure to keep the E-A-T concept at the forefront. Finding more ways to highlight your expertise, authority, and trustworthiness can improve your search ranking and solidify your reputation as an industry leader. This is one of the best ways to engage in content creation for ecommerce.

 

6. Be Helpful, Not Pushy

While you know the goal of your content is to attract people to your brand and make sales, that should never be obvious to your readers. Blog posts, social media updates, and videos are most effective as a form of content creation for ecommerce when viewers find them valuable and helpful. In contrast, many consumers immediately dismiss content they feel is manipulative, “sales-y,” or disingenuous. Follow these guidelines to make sure your content rings true to your audience:

• Make sure every story you tell casts your customer, not your brand, as the hero.
• Don’t jump on every trending topic; only engage when it makes sense for your brand.
• Provide helpful advice on using your products, such as how-to videos or tutorials.
• Engage in cause marketing very carefully: Ensure your campaign appears genuine and can realistically help your chosen cause.
• Regularly evaluate your content to assess its effectiveness, and then make necessary changes to any content that’s not working.

Whether you’re publishing blogs, creating live social media videos, or developing SEO content, make sure you always put the consumer first. Develop unique, valuable content — not polished sales pitches.

 

7. Update and Refresh Ecommerce Content Descriptions Regularly

Whether you’re a big ecommerce shop or a small one, one of the most overlooked parts of your site is your actual ecommerce product and category descriptions. When category and product descriptions get stale, no longer rank for keywords, or don’t offer valuable information to potential buyers then your content strategy for ecommerce is lacking. To avoid this, you need to update and refresh your ecommerce content descriptions regularly.

 

For big ecommerce sites, the problem lies in the sheer number of product SKUs that you have and the potential time and costs associated with updating and refreshing. How do you go about updating and rewriting 100,000 product SKUs?! For smaller ecommerce sites, it may just be a lack of bandwidth. You are so busy operating all of the other parts of your business that the actual content writing and content creation gets left on the backburner. Here is one way you can go about defeating these hurdles to updating ecommerce content descriptions.

Utilize Writing Services that Specialize in Content Creation for Ecommerce

Whether you have hundreds of thousands of SKUs or less than a hundred, you can utilize services that specialize in content writing for ecommerce websites. These content writing services for ecommerce typically have hundreds of writers that can help knock out thousands of descriptions in a fraction of the time it would have taken to have your team do it. Not only that, great ecommerce content writers are knowledgeable in SEO optimization and can utilize your keywords in headings, bullets and meta-text to help you get the best benefit from your content creation endeavors.

The first step is to do a content audit and see which of your product or category descriptions are performing, conduct keyword research so you know what keywords you want to be ranking for, then hire out a content writing service for ecommerce websites.

 

Ecommerce Content Marketing: Your Secret to Success

Having an effective ecommerce content marketing strategy dramatically increases your chances of rising to the top of the e-commerce world. For most brands, a successful content strategy for ecommerce will involve more than one type of content creation. Fortunately, you don’t have to create each piece yourself. You may want to hire a service to help with content creation for ecommerce or an SEO content writing agency.

When you’re working to implement content marketing for ecommerce sites, make sure your authors, influencers, web designers, and creators, strive to represent your brand clearly and accurately. Search engines reward high-quality content, and your potential customers will as well.