The health and wellness industry is big business. In retail sales for food, nutrition, and beverages, the health care industry has topped $200 billion, according to BrandonGaille. With such a huge market for health-related services, it pays to invest in content marketing for health and wellness companies. If your business is part of or related to this industry, getting a few wellness content writers is one of the best ways to improve your digital marketing strategy.

 

 

With consistency and quality, your business can improve consumer lead generation and promote long-term success in today’s digital marketplace. Health and wellness content writers can generate this kind of marketing magic through effective blogging and SEO marketing. Wondering how exactly they do the trick? Read more and we’ll convince you why you should get some health writers on the job.

 

What is Health and Wellness Content Marketing?

No matter what industry you’re in, digital marketing is necessary to stay afloat and find more customers. More people are going online and some businesses are only online to begin with. The best way to be found by readers on the internet is through SEO.

Search engine optimization is how you make your website visible to search engines like Google. Those tricky algorithms are designed to help users find the answers they want from their search queries. Keywords play a big part in this.

So, as a health and wellness website, you need to be seen. The best way to do that is by providing valuable content (and keywords) that users are looking for. Through content marketing, you can provide a variety of quality solutions and information for interested readers. This leads to more traffic on your website and, more importantly, an increase in lead generation. Take a look at this example from Livestrong to see how a successful health and wellness website uses content to its advantage.

 

But content marketing isn’t just about providing a few articles here and there. It takes steady work and careful optimization. A health and wellness content writer can help you make the process easier.

 

The Need For Health and Wellness Content Writers

Strategic health and wellness content marketing propels startups and boosts the sales and position of established companies. Health writers are a big part of this strategy because they get the fire started. They establish your company online through the quality content they provide on your website. With a little help from social media, traffic begins to boom. Calls to action and other marketing methods then lead to further sales.

However, there are more reasons why wellness content writers are valuable. Not only do they provide the content needed, but they also give a human touch that attracts customers and improves traffic. They are the backbone of your content strategy. Here are two necessities that any freelance health and fitness writer provides:

Value

Content marketing goes above and beyond traditional marketing methods, which focus solely on selling. Today’s content marketing offers modern savvy consumers quality information and useful data. By giving your audience of potential and current customers thought-provoking, helpful data, you are demonstrating that you care about them and their challenges.

 

 

In the health and wellness industry, content marketing means offering valuable advice while positioning products and services in a good light. You offer ideal solutions to solve problems and reach goals before finally urging your audience to buy from your business. There are many techniques you can use to get your message out there, but almost all of them include utilizing a health and fitness writer. These experts can portray useful information and spin a compelling argument for your services. This all leads back to the valuable content they create.

Relevance

As an established health and wellness business, your content should always tie back to your brand image. Topics and pages need to point back to your services and your role in the industry. Luckily, a wellness content writer knows the importance of having a consistent brand voice. Whether in the form of a call to action or simply mentioning health-centered topics, they can create fascinating content that all lead back to you.

Along with creating relevant content, health and wellness freelance writers are often familiar with SEO tactics. This includes using keywords that will help potential leads find your content on Google. With proper formatting and readable content, your blog posts can receive a lot more attention online.

 

Top 5 Methods of Wellness Content Writers

So, if wellness writers use value and relevancy to create stunning products, what type of content should be written? How do health writers best get the attention of readers? The following 4 methods have proven to be some of the most effective when utilizing health and fitness content writing:

 

1. Start Fitness Blogging

If you do not have a fitness blog for your health and wellness company, start one now. These days, everyone has a blog, and there is a good reason. Blogs are an excellent way to use health and wellness content marketing to engage with your audience.

 

 

Blogs are the perfect locations for a steady inflow of quality content. A wellness content writer can use a website’s blog to promote services, write about health and wellness topics and engage with readers. With a little SEO and fresh posts, your business will start attracting visitors who are interested in the content you offer. With a few pushes, you can start converting readers into customers.

Companies in many fields ranging from natural skincare to essential oils to HVAC installers use blogs to give their audiences added value from useful information while gently selling their products and services. In fact, 53% of businesses say blogging is their most important content marketing strategy, according to HubSpot.

When it comes to creating the content for your fitness blog, you don’t have to do it on your own. You can utilize the help of a freelance health and fitness writer to help you craft engaging, well-written, useful blogs that your reader base will appreciate.

 

2. Get Personal

Most readers are looking for information that speaks right to them and their current situation. Getting personal is one of the greatest superpowers of a wellness content writer. If you can speak right to your target market, their interest in your services will only improve. Our advice to get personal is relevant on two levels:

• First, target your content marketing for health and wellness to your customers, current and potential. Let them know you understand the problems and difficulties they face and show them how your products and services can make their lives easier. For example, if you are a dentist, have your health content writers share information about cavity prevention and finish by telling readers how your wellness checkups are an integral part of averting tooth decay.

• Secondly, tell your audience a bit about yourself. By putting a face on your business, you make your company more accessible to consumers, and they are more likely to perceive you as someone who understands them. You can talk to customers and through the help of a health and wellness writer you can share their stories, and you also can feature interviews with employees. However, you have many options to express some personality. Get creative. You can do this with photographs, infographics, blogs, videos, slideshows, and even music.

With a little help from your style guide, a wellness content writer can create content that achieves both criteria of becoming personal. Not only will this improve the readability of your content, but it can also help your company in the long run.

 

3. Understand Your Customers

Each member of your audience – every potential buyer – goes on a journey before he or she buys your products and services, as the infographic from NeilPatel.com shows. As a marketer, it is your task to create and match health and fitness content to every stage of your customers’ journey. Almost half – about 49% – of today’s marketers are learning to create and post content that aligns with their buyers in every stage of their journey, according to LookBookHQ.

 

 

You can speed up this process by investing in a health and wellness content writer that can learn, understand and disseminate the important information about your products, services and brand to existing and potential customers. Once the writer has invested in your brand style and tone, they can help to scale health content creation and allow you to keep your brand consistent across your writing.

 

4. Create Wellness Content From Asking Questions

You heard right. Ask your customers questions. While you want to present yourself as knowledgeable in the health and wellness industry, a sure way to turn your audience off is by not engaging with them. Today’s consumers expect interaction, and you need to give it to them.

For example, nutritionist McKel Hill runs the health and wellness brand Nutrition Stripped, which is all over the internet on multiple social media platforms, LinkedIn, and blogs – her own as well as interviews on other blogs. She offers her readers recipes for whole-food dishes and engages them by asking questions. She asks them what their favorite foods and most-liked flavors are, or she interests them with question-and-answer quiz formats.

Whatever set-up she chooses, the key to her continuing success is the interaction Hill has as a wellness content writer with her readers. By asking questions, she learns what is important to her specific audience while showing her respect for them. When customers feel you value them and care enough to have regular contact with them, they are much more likely to listen to what you have to say and, ultimately, to make a purchase.

Your wellness content writers can do the same thing by writing about hot topics and encouraging readers to interact. With the information that readers provide, your content team can create FAQ posts or focus on sharing tips that readers are looking for. Either way, the writers you hire can find plenty to write about.

 

5.   Be Consistent in Your Health and Wellness Writing

Along with creating quality blog posts and landing pages, a wellness content writer can provide consistency in the busy marketing world. Posting more content can bring a steady influx of readers to your website, and it can build up your reputation online. The more quality content you provide, the more readers begin to trust you and your services.

 

 

Some health and fitness content can be recycled and repurposed, a tactic used by about 60% of marketers, as determined by LookBookHQ. However, you need to post fresh health and wellness marketing content regularly, ideally at least one piece of new wellness content every day, to reap the benefits that content marketing brings.

It takes about 32 hours to write 16 blog posts, this being the recommended minimum for each month, according to Hubspot. Producing effective new health and fitness content takes time and skill. Consider these important questions.

• Can you produce new health and fitness content consistently on your own?
• Do you understand what SEO is and how to use keywords effectively in your content without “stuffing” them and making the copy sound stilted and self-serving?
• Do you have time to put in necessary research and to compile data in order to write useful content that benefits your audience?
• Are you a skilled health and wellness content writer?

If you answered no to any of these questions, consider outsourcing this vital content creation task to a dedicated content company that has wellness writers, health writers and fitness writers that can bring your blog to life. The benefits of effective content marketing for health and wellness businesses outweigh concerns over expense, and the cost of hiring an experienced health and fitness writing specialist may be less than you think.

 

Find Quality Health and Wellness Content Writers

Considering how time-consuming and skill-specific creating great content marketing for health and wellness companies is, it makes good business sense to hire a dedicated content company with health and wellness writers to do this vital task for you.

 

 

BKA Content carefully vets its health and fitness content writers, and dedicated account managers make it easy to order and understand the content writing process. Ordering health and wellness copy from us, whether an entire website or one blog post, is easy and fun. Why burden yourself with writing the content you need when we have health and wellness writers that can do it for you, leaving you free to focus on your business?

Contact us to find out how we can help you as a wellness marketing company with important content marketing for your business.

 

You had a dream — a vision — for a start-up business. You nurtured this dream, kept it close, and went to work putting the foundation under it, as Henry David Thoreau said. Then, you convinced hardened financiers to back your vision, and you spent long hours working into the night, surviving on countless cups of coffee, to get your business set up. Perhaps you found a small, likeminded group — or one partner — to help you see your dream become real the day you opened the doors and launched the website. Finally, you are up and running. Congratulations! Now what?

For short-term growth and long-term success, focus on effective content marketing and develop a content marketing strategy that sets you apart and pinpoints you as an expert. If you suddenly got a knot in your throat at the thought of this, please relax. This process is not as intimidating as it seems. You simply need an organized plan and a willingness to think imaginatively and to color outside the lines.

 

Content Marketing and the Best Content Marketing Strategies

In short, content marketing is a specific marketing technique directed at creating consistent, valuable, and engaging content to appeal to and keep a carefully defined audience. Your ultimate goal is to compel that audience to action that profits your business.

Successful content marketing means you do not merely pitch your services and products. Rather, you offer genuinely valuable information to potential and returning customers. Content marketing strategies are focused, guided plans for your marketing efforts.

 

Choose Imaginative, Useful Formats

In today’s manicured business world, forget about the so-called shotgun approach. One size does not fit all. Content marketing must be organized to be successful. By presenting customers, both potential and returning, with interesting and useful information on topics related to your industry, you are setting yourself up as a responsible expert who truly cares about customers and wants to help them solve their problems.

Therefore, you must target your marketing content to your specific niche audience. The one thing all effective content marketing does have in common is giving audiences real value, which you can do in multiple formats.

• Feature actual customer and reader questions and answer them authoritatively, but beware of getting overly technical. Your content should be engaging rather than intimidating.
• Interview employees as well as other industry experts, being careful to ultimately position yourself as a trustworthy authority. Employees, along with satisfied customers, are your best ambassadors.
• Get creative with blogs, videos, checklists, worksheets, and how-to pieces to keep your audience interested.
• Use social media platforms, which are excellent ways to engage with and give value-added content to customers. They also are great avenues for promoting your content through fun activities such as games and quizzes.

The best types of presentations for your business depend upon your desired audience. Who will buy what you are selling? Those are the people you want to reach.

 

Create Intriguing Content

Once you pinpoint your audience — those most likely to be interested in your products and services — and formulate a plan, it is time to develop content. Audience research and planning are the skeleton of your marketing strategy. Content marketing is the muscle and sinew that holds everything together and creates vibrant movement.

The good news is that you do not have to develop stunning marketing content that will wow your audience, raise your exposure, and bring in sales, sales, and more sales all on your own. SEO content marketing experts can help you by creating niche-perfect content, including the following:

• Blogs
• Articles
• Web pages
• Product descriptions
• Specialized documents

Whether your company focuses on quizzes or four-wheel drives, effective marketing content pulls customers to your site, tells them why they should buy from you, and urges them to make a purchase.

Feel free to tell customers a bit extra about your business. Put a human face on your firm, which ultimately makes your company more attractive to consumers. Include biographies of employees, photographs, and stories about how your product solves day-to-day problems and difficulties. This strategy brings your content to life, in turn invigorating your business.

SEO content marketing strategies and content creation is at the very heart of effective marketing and public relations policies, whether for large corporations or one-person start-ups.

 

Be Consistent

According to eMarketer, 60% of marketers generate at least one bit of marketing content every day. Some content can be recycled and repurposed, but in order to have long-term success for your business, you need to commit sufficient time to fresh content creation. If you cannot do this yourself, outsource this vital task to a reliable and experienced expert.

You should find a company that works with you to produce valuable content that enhances your business and speaks in your business’ unique voice. Work with a content creation firm that feels like a natural addition to your business.

 

Be Bold

You want to set yourself up as an expert, certainly, but you also need to be a bit daring and let your individual voice be heard. After all, you want to stand apart from competitors. When you speak up and set yourself apart, people notice.

According to Aberdeen, yearly growth in unique site traffic (individual visits to a website) is 7.8 times higher for marketing leaders than it is for followers (19.7% as compared to 2.5%). A marketing leader has a solid, intelligent content marketing strategy that is rich with compelling content. There are several great ways to develop bold content that will not let readers look away or forget you. Here are a few:

• Take a controversial stand. Be firm, and both supporters and dissidents will link to you and give you exposure.
• Include peripheral topics. For example, if you sell pottery for planting, you can write about decorating a porch or gazebo, setting up a pleasing swimming pool area, and gardening and transplanting successfully.
• Compile valuable, interesting information. Fill your website with exclusive data, making it a go-to place for those seeking industry information. Update this data annually and present it in an easy-to-understand manner, thus setting yourself up as an industry expert.

Ultimately, effective content marketing wins you exposure. Whether through informative blogs, specialized lists and tables, or even contentious statements, your goal is to get attention on the crowded internet. The right content, with carefully crafted keywords used well, leads customers straight to your door.

 

Tell Stories

It is hard to resist a good story. Put this human love of narrative to work for your business and incorporate storytelling in your content marketing. You can tell stories in multiple ways — through photographs, blogs, or videos, for example.

Customers can describe how your products or services solved their problems, or employees can talk about how their work with your company enhances their lives. The point is to engage your audience in an irresistible pull that eventually results in a purchase.

According to DemandMetric, content marketing costs about 62% less than conventional marketing yet produces almost three times more leads than older methods. It makes good business sense to connect with current and potential customers through interesting narratives that encourage them to relate your products and services with solutions and easier living. A great tale really can help you live happily ever after.

 

Great Content You Can Live With – and Profit By

Developing stunning content marketing takes a lot of time and skill. To give wings to any business — established or new — turn to consistent, high-quality content marketing.

Working with an experienced, skilled content company lets you focus your time and energy on growing your business. With great content produced by dedicated professionals, you get all the benefits from content marketing without any of the hassles. We make content ordering easy and fun. Contact us today to find out how we can help you with all of your marketing content needs.

These days, people use the internet for just about everything – finding a date, ordering food, and shopping for real estate. People looking for a house overwhelmingly use the internet. About 90% of buyers shop for a home online during some part of their search process, and about 53% begin their search online, according to an in-depth report about consumer trends in real estate called “The Digital House Hunt,” sponsored by the National Association of Realtors and Google.

Making the most of the market and reaching buyers is vital for long-term success in any industry, and this is especially true for real estate companies. Real estate lead generation has always been fundamental for success, and in today’s digital world, understanding how to use search engines to generate leads online is the new way to thrive. Can advantageous use of SEO (search engine optimization) generate real estate leads? In short, yes. Here are some ways to do it.

 

Making SEO Work for You With Real Estate Lead Generation

The intelligent use of popular keywords in your content marketing helps you reach many interested buyers who otherwise might not know what you have to offer. However, while using the right keywords is an integral part of SEO, there are many more strategies to discover. Maximizing SEO potential for your business and acquiring leads online involves an array of practices specific to the real estate industry.

 

Focus on Generating Local Real Estate Leads

While house hunters may start their searches with wider terms such as “houses for sale,” the course of their searches will quickly become more specialized, homing in on specific cities and even neighborhoods. Therefore, to gain traffic, which can translate into leads, make a place for yourself in the local market through the careful use of area-specific references and keywords.

You may do business in multiple cities and areas, but focus on the main city first. For example, buyers looking for a new house or condominium in Burlington, VT, might search for “Burlington realtor.” There are multiple important local keyword phrases that can help drive traffic to your site.

• Burlington [any city] homes for sale
• Burlington [any city] real estate
• Burlington [any city] realtor
• Burlington [any city] real estate listings

Use locally focused keywords throughout your website. Incorporate them in page names as well as page content. For example, your webpage can be arranged to guide searchers easily through your local listings and provide useful, informative content that gives added value to your website for potential buyers.

• Burlington Homes for Sale
• Burlington Real Estate Comments
• Life in Burlington
• What To Do in Burlington
• Meet Your Burlington Realtor

 

Outsource Your Content Creation

If you are not sure about how to use keywords naturally throughout your website content, if you do not have a website at all, or if you need to completely rewrite it, consider hiring a dedicated content company such as BKA Content. Content marketing has become integral to success in today’s digital marketplace for large corporations and small start-ups alike.

Coming up with great marketing content takes time, especially because you need to post consistently to reap the benefits. According to eMarketer, about 60% of marketers generate at least one new piece of content every day. Writing strong content that makes a good impression on visitors takes experience and talent.

About 64% of B2B (business to business) marketers outsource content writing, according to TopRankBlog. Considering the massive advantages that powerful content can bring you, it makes good business sense to turn to an experienced content company, whether you need an entire website or a new blog post.

 

Use Blogs To Promote Sales

Speaking of blogs, if you do not have a blog for your real estate business or you only post sporadically, make blogging a content marketing priority now. According to HubSpot, about 82% of businesses that blog see positive ROI (return on investment) from this type of content marketing. Strong, well-written blogs serve you in multiple ways.

• Use blogs to help your business by incorporating strong keywords about homes you particularly want to sell. Use the addresses as keywords, and include them in features such as title tags, meta descriptions, headlines, photograph captions and file names, and content.
• Make your posts useful to customers. Answer their questions and provide practical information. Engage them by inviting them to comment. Get creative with formatting, experimenting with question-and-answer formats, video, and even music.

When you provide added value to potential buyers, you make a good impression on them, and they are more likely to remember you. The more you blog, the better your results are and the higher your ROI will be. Companies that see the most success from content marketing have a dedicated employee or department to handle this important responsibility. If you cannot hire someone in-house to do this for you, work with a content company that feels like an extension of your own business.

 

Make Your Site Mobile-Friendly

Today’s home buyers take their house searches with them wherever they go – restaurants, lines at stores, the gym – so be sure your website is mobile-friendly to have the best chance at real estate lead generation using online content marketing. According to “The Digital House Hunt,” about 89% of people shopping for a home used mobile devices during some part of their searches.

To make the most of SEO for generating real estate leads, ensure that your site is mobile so potential buyers can search your listings, read about you, and contact you easily when it is convenient for them. You still need great content that drives traffic to you, but you also need a user-friendly site that makes buying your listings almost an organic process.

 

Content Marketing That Brings Real Estate Lead Generation

Generating real estate leads online takes planning, work, time, and talent. Using today’s best SEO practices for your industry is vital for driving traffic to your site, but once potential buyers are there, you need to impress them with your knowledge and interest in helping them. You need strong, fresh, and consistent marketing content to hold audience attention.

After all, just because potential buyers visit your site does not mean they will stay long. Great content marketing is like a warm welcome. It encourages buyers to come in and “sit a spell.” The more time they spend on your site, the better your chances are of ultimately making a sale.

To ensure your website has content that makes the best possible impression, as well as specialized content such as fresh, creative blogs and great property descriptions, turn to a dedicated content company such as BKA Content. We make ordering fast, easy, and fun. Contact us to find out how we can help you with great content marketing that improves real estate lead generation online.

When you hear the term “Facebook,” what do you think? If you consider it to be nothing but a time-waster, you are missing a golden opportunity to market products and services to a large pool of potential customers. Not all of Facebook’s 2.2 billion monthly active users will want what you are selling, but enough can make it worth your while to tap into this platform’s huge reach. Content marketing companies see the advantages, as social media can drive traffic and give businesses exposure they might not have had otherwise. Adding Facebook to your overall marketing strategy is a good move that helps your business not only stay alive but also grow and thrive.

Facebook: Your Company’s Best Friend

Launched in 2004, Facebook is here to stay and is worth getting to know. This platform has its peculiarities, with some types of digital content marketing working better than others to garner traffic and drive social shares. Many digital materials posted in social media are image-heavy, but the best way to dance with the data and analyze what types of content are most successful is by focusing on word-heavy articles.

Particular types of writing can demonstrably boost visibility and get companies swinging. Interested? The first thing to think about is what moves you want your company or clients to make and where you want your business or clients to go.

 

Which Types of Content Work Best?

Before writing any marketing content, you need to focus on your goals. Do you want a sudden burst of Facebook traffic? Are you trying to build steady traffic each month? Get clear about what you want your content marketing to do. Articles that give readers some value are top performers. They cut through more immediately sexy but forgettable content and deliver results that have more of a positive impact on your digital traffic in the long run. 

The foundation of every metric you can calculate, pursue, and analyze is Facebook reach. In the most basic meaning, this term refers to the number of individual people who see your digital content marketing material. When devising a content plan, you must consider this essential factor in order to succeed. Facebook reach matters. Take traffic referral for Parse.ly, for example. Parse.ly, a digital data company that performs complex analytics, determined that, in a particular time period, Facebook alone created more than 40 percent of measurable, detectable traffic within its network.

Now that you have an idea of the important role Facebook can play in marketing strategy, consider the types of articles that really boogie on this platform.

 

Infographics

Visually appealing pieces that feature minimal words are among the most important types of articles posted for marketing purposes. They pack a punch. Infographics, along with list pieces, produce the most social shares. If you want a rapid increase in Facebook traffic, try posting infographics. These visual representations are designed to present information, both facts and figures, in a visually appealing way that is understandable and easy to skim quickly. Check out this example from NeONBRAND:

The striking visuals of infographics can help people remember and connect facts, as the images augment the ability of humans to see and recognize patterns and trends.

 

Lists

List-focused articles on Facebook are perennially popular because they break up solid blocks of content and are easy and quick to skim. They may be in the form of a recipe or a top five or 10 or 30 listing:

• Top 5 Classic Cars
• Top 30 Vacation Spots in Vermont
• Top 10 Nightspots in Seattle

Paragraphs can be numbered or have clear headings for each entry. Bullet lists within short entries with headings make content even easier to read and comprehend. List pieces, along with infographics, generate the most short-term social shares when first posted to Facebook.

 

How-To Articles

These types of posts do not produce the immediate excitement that lists and infographics do, but over time, they generate significant regular traffic on Facebook every month. They offer people value, and they can be about any number of tangential topics related to a business’ products or services. For example, a company that makes privacy screens could post how-to articles on a variety of related subjects:

• Fending off insects and outdoor control of pests
• Creating an outdoor retreat
• Landscaping tips
• Swimming pool area design ideas

The key to being successful with this important type of article is to brainstorm and get creative about presenting helpful information.

 

“Why” Pieces

Like how-to posts, these types of Facebook articles offer readers strong value for the investment of their time. They focus on a specific topic and present clear information. Think about these examples:

• 10 Reasons Why Eating a Vegan Diet Benefits You
• 10 Signs He (or She) Is Cheating
• 15 Reasons Why Disaster Preparation Is a Must

As you can see, article types can overlap, giving you lots of wiggle room in your digital content marketing plan.

 

“What” Articles

Another type of Facebook post that performs a service and offers readers value for their time is the “What” article. These lend themselves well to bullet lists and numbered lists for easy-to-read and graphically interesting content:

• What To Do When Your Pipes Burst
• What Is the First Thing You Should Do After a Natural Disaster
• What To Do If Your Soufflé Falls
• What Strategies Can Control Employee Conflict

Just about any industry or type of company can use these posts to boost Facebook traffic, because there are almost limitless opportunities for tangential subjects revolving around the core product or service. Whether you are writing for a plumber or an insurance underwriter, “What” posts can generate steady monthly traffic that promotes long-term success.

 

Writing the Right Marketing Content

All of these article types, though effective at driving Facebook traffic, are word-heavy. Today’s corporate world, in the wake of the nearly spontaneous internet, moves fast. The truth is that most SEO agencies as well as enterprise companies often find it difficult to write the amount of quality marketing content needed to boost traffic on a regular basis. Studies vary, as do industry audiences, but generally experts agree that posting one to five times per day on Facebook works best. Extensive time for research and writing are required for each piece, and the choice is to hire more people, taking on the expense and trouble of training them, or choose an experienced, reliable company to write the materials for you.

Content marketing companies do all of the time-consuming work necessary to produce quality content. The best sort of content creation service hires talented writers who are skilled researchers and trains them on your project. You will not have to put out the time and money to hire and instruct new employees. Instead, you can concentrate on growing your company and providing the best possible customer service, which, in the end, is good business.