The health and wellness industry is big business. In retail sales for food, nutrition, and beverages, the health care industry has topped $200 billion, according to BrandonGaille. With such a huge market for health-related services, it pays to invest in content marketing for health and wellness companies. If your business is part of or related to this industry, getting a few wellness content writers is one of the best ways to improve your digital marketing strategy.

With consistency and quality, your business can improve consumer lead generation and promote long-term success in today’s digital marketplace. Health and wellness content writers can generate this kind of marketing magic through effective blogging and SEO marketing. Wondering how exactly they do the trick? Read more and we’ll convince you why you should get some health writers on the job.

What is Health and Wellness Content Marketing?

No matter what industry you’re in, digital marketing is necessary to stay afloat and find more customers. More people are going online and some businesses are only online to begin with. The best way to be found by readers on the internet is through SEO.

Search engine optimization is how you make your website visible to search engines like Google. Those tricky algorithms are designed to help users find the answers they want from their search queries. Keywords play a big part in this.

So, as a health and wellness website, you need to be seen. The best way to do that is by providing valuable content (and keywords) that users are looking for. Through content marketing, you can provide a variety of quality solutions and information for interested readers. This leads to more traffic on your website and, more importantly, an increase in lead generation. Take a look at this example from Livestrong to see how a successful health and wellness website uses content to its advantage.

But content marketing isn’t just about providing a few articles here and there. It takes steady work and careful optimization. A health and wellness content writer can help you make the process easier.

The Need For Health and Wellness Content Writers

Strategic health and wellness content marketing propels startups and boosts the sales and position of established companies. Health writers are a big part of this strategy because they get the fire started. They establish your company online through the quality content they provide on your website. With a little help from social media, traffic begins to boom. Calls to action and other marketing methods then lead to further sales.

However, there are more reasons why wellness content writers are valuable. Not only do they provide the content needed, but they also give a human touch that attracts customers and improves traffic. They are the backbone of your content strategy. Here are two necessities that any freelance health and fitness writer provides:

Value

Content marketing goes above and beyond traditional marketing methods, which focus solely on selling. Today’s content marketing offers modern savvy consumers quality information and useful data. By giving your audience of potential and current customers thought-provoking, helpful data, you are demonstrating that you care about them and their challenges.

In the health and wellness industry, content marketing means offering valuable advice while positioning products and services in a good light. You offer ideal solutions to solve problems and reach goals before finally urging your audience to buy from your business. There are many techniques you can use to get your message out there, but almost all of them include utilizing a health and fitness writer. These experts can portray useful information and spin a compelling argument for your services. This all leads back to the valuable content they create.

Relevance

As an established health and wellness business, your content should always tie back to your brand image. Topics and pages need to point back to your services and your role in the industry. Luckily, a wellness content writer knows the importance of having a consistent brand voice. Whether in the form of a call to action or simply mentioning health-centered topics, they can create fascinating content that all lead back to you.

Along with creating relevant content, health and wellness freelance writers are often familiar with SEO tactics. This includes using keywords that will help potential leads find your content on Google. With proper formatting and readable content, your blog posts can receive a lot more attention online.

Top 5 Methods of Wellness Content Writers

So, if wellness writers use value and relevancy to create stunning products, what type of content should be written? How do health writers best get the attention of readers? The following 4 methods have proven to be some of the most effective when utilizing health and fitness content writing:

1. Start Fitness Blogging

If you do not have a fitness blog for your health and wellness company, start one now. These days, everyone has a blog, and there is a good reason. Blogs are an excellent way to use health and wellness content marketing to engage with your audience.

Blogs are the perfect locations for a steady inflow of quality content. A wellness content writer can use a website’s blog to promote services, write about health and wellness topics and engage with readers. With a little SEO and fresh posts, your business will start attracting visitors who are interested in the content you offer. With a few pushes, you can start converting readers into customers.

Companies in many fields ranging from natural skincare to essential oils to HVAC installers use blogs to give their audiences added value from useful information while gently selling their products and services. In fact, 53% of businesses say blogging is their most important content marketing strategy, according to HubSpot.

When it comes to creating the content for your fitness blog, you don’t have to do it on your own. You can utilize the help of a freelance health and fitness writer to help you craft engaging, well-written, useful blogs that your reader base will appreciate.

2. Get Personal

Most readers are looking for information that speaks right to them and their current situation. Getting personal is one of the greatest superpowers of a wellness content writer. If you can speak right to your target market, their interest in your services will only improve. Our advice to get personal is relevant on two levels:

• First, target your content marketing for health and wellness to your customers, current and potential. Let them know you understand the problems and difficulties they face and show them how your products and services can make their lives easier. For example, if you are a dentist, have your health content writers share information about cavity prevention and finish by telling readers how your wellness checkups are an integral part of averting tooth decay.

• Secondly, tell your audience a bit about yourself. By putting a face on your business, you make your company more accessible to consumers, and they are more likely to perceive you as someone who understands them. You can talk to customers and through the help of a health and wellness writer you can share their stories, and you also can feature interviews with employees. However, you have many options to express some personality. Get creative. You can do this with photographs, infographics, blogs, videos, slideshows, and even music.

With a little help from your style guide, a wellness content writer can create content that achieves both criteria of becoming personal. Not only will this improve the readability of your content, but it can also help your company in the long run.

3. Understand Your Customers

Each member of your audience – every potential buyer – goes on a journey before he or she buys your products and services, as the infographic from NeilPatel.com shows. As a marketer, it is your task to create and match health and fitness content to every stage of your customers’ journey. Almost half – about 49% – of today’s marketers are learning to create and post content that aligns with their buyers in every stage of their journey, according to LookBookHQ.

You can speed up this process by investing in a health and wellness content writer that can learn, understand and disseminate the important information about your products, services and brand to existing and potential customers. Once the writer has invested in your brand style and tone, they can help to scale health content creation and allow you to keep your brand consistent across your writing.

4. Create Wellness Content From Asking Questions

You heard right. Ask your customers questions. While you want to present yourself as knowledgeable in the health and wellness industry, a sure way to turn your audience off is by not engaging with them. Today’s consumers expect interaction, and you need to give it to them.

For example, nutritionist McKel Hill runs the health and wellness brand Nutrition Stripped, which is all over the internet on multiple social media platforms, LinkedIn, and blogs – her own as well as interviews on other blogs. She offers her readers recipes for whole-food dishes and engages them by asking questions. She asks them what their favorite foods and most-liked flavors are, or she interests them with question-and-answer quiz formats.

Whatever set-up she chooses, the key to her continuing success is the interaction Hill has as a wellness content writer with her readers. By asking questions, she learns what is important to her specific audience while showing her respect for them. When customers feel you value them and care enough to have regular contact with them, they are much more likely to listen to what you have to say and, ultimately, to make a purchase.

Your wellness content writers can do the same thing by writing about hot topics and encouraging readers to interact. With the information that readers provide, your content team can create FAQ posts or focus on sharing tips that readers are looking for. Either way, the writers you hire can find plenty to write about.

5.   Be Consistent in Your Health and Wellness Writing

Along with creating quality blog posts and landing pages, a wellness content writer can provide consistency in the busy marketing world. Posting more content can bring a steady influx of readers to your website, and it can build up your reputation online. The more quality content you provide, the more readers begin to trust you and your services.

Some health and fitness content can be recycled and repurposed, a tactic used by about 60% of marketers, as determined by LookBookHQ. However, you need to post fresh health and wellness marketing content regularly, ideally at least one piece of new wellness content every day, to reap the benefits that content marketing brings.

It takes about 32 hours to write 16 blog posts, this being the recommended minimum for each month, according to Hubspot. Producing effective new health and fitness content takes time and skill. Consider these important questions.

• Can you produce new health and fitness content consistently on your own?
• Do you understand what SEO is and how to use keywords effectively in your content without “stuffing” them and making the copy sound stilted and self-serving?
• Do you have time to put in necessary research and to compile data in order to write useful content that benefits your audience?
• Are you a skilled health and wellness content writer?

If you answered no to any of these questions, consider outsourcing this vital content creation task to a dedicated content company that has wellness writers, health writers and fitness writers that can bring your blog to life. The benefits of effective content marketing for health and wellness businesses outweigh concerns over expense, and the cost of hiring an experienced health and fitness writing specialist may be less than you think.

Find Quality Health and Wellness Content Writers

Considering how time-consuming and skill-specific creating great content marketing for health and wellness companies is, it makes good business sense to hire a dedicated content company with health and wellness writers to do this vital task for you.

BKA Content carefully vets its health and fitness content writers, and dedicated account managers make it easy to order and understand the content writing process. Ordering health and wellness copy from us, whether an entire website or one blog post, is easy and fun. Why burden yourself with writing the content you need when we have health and wellness writers that can do it for you, leaving you free to focus on your business?

Contact us to find out how we can help you as a wellness marketing company with important content marketing for your business.